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Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

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The latest development from ad:s is built to be the most efficient ad buying solution in the betting market

Sportradar, the world’s leading provider of sports data and content, today announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators.

As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of sports betting services it already provides to the industry, it has now developed its own data and technology-driven marketing platform that applies that same deep, analytical expertise to media investments, focused very firmly on eliminating waste and increasing returns.

With the sports betting landscape ever more competitive, efficient customer acquisition and retention is now the central question for running a successful sportsbook. ad:s is uniquely positioned to address this challenge, based on five key reasons:

  • A Unique Understanding of Betting Consumers – Sportradar has unrivalled access to betting data sources that allows it to derive highly valuable insights about betting consumers and their interests and behaviours
  • Sector-specific DMP – ad:s provides operators with access to 50 million+ user profiles (and growing), captured in its betting dedicated data management platform (DMP), so you know who to target and how to target them
  • Custom-Built Marketing Technology – ad:s is built on proprietary DSP and DCO technology focused purely on betting; constantly refining itself to improve targeting and eliminate waste
  • Best-In-Class Content Products – ad:s gives operators the messaging edge,  via engaging content products, optimized with dynamic creative and contextual relevance
  • Access to the Widest Range and Highest Quality of Media Owners – ad:s gives access to an unmatched breadth and quality of digital media owners: publishers, federations, clubs, affiliates, content platforms, and SSPs, so you know you’re reaching the right audiences with your marketing messages

ad:s supports these benefits with flexible ways of working, from self-service to fully-managed services, complete cost transparency and full IAB ratification and compliance.

“Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company,” said Felix Geyr, Managing Director, Sports Media at Sportradar. “With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”

ad:s’ programmatic solution launched in beta earlier this year, and since then, several operators have implemented it to reduce waste and improve targeting capabilities. One of those operators is Malta-based Interwetten, one of the top sports betting operators in the world.

“We work in a very competitive business that requires a constant stream of effective marketing and advertising to remain top of mind with consumers” said Dominik Beier, Speaker of the Board of Interwetten. “As an operator, it’s paramount that we’re maximizing the efficiency of our marketing investments and adapting our communication channels to state of the art technologies which the market offers us. Working with ad:s’ programmatic solution, we know we have one of the industry’s best products, backed by rich data and insights, to acquire and retain customers with the utmost efficiency.”

 

ad:s’ programmatic offering is part of its larger set of marketing services, which includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, pop-under ad networks, ad products and affiliate marketing. The ad:s offering and its various components continue to evolve to address the pressing marketing needs of sports betting operators across the globe.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES

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BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.

Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.

“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”

Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”

The post BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES appeared first on European Gaming Industry News.

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REEVO Announces Strategic Partnership with YEEBET Gaming

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REEVO, a leading innovator in the iGaming industry, has announced a strategic partnership with YEEBET Gaming, a trailblazing game provider renowned for delivering cutting-edge, immersive entertainment experiences. This partnership marks a significant step forward in REEVO’s mission to connect players with world-class gaming content while providing unparalleled value to its partners.

“At YEEBET Live, our commitment to innovation and delivering the highest-quality iGaming experiences drives everything we do. Our partnership with REEVO is a testament to our shared vision of enhancing player journeys and redefining what online gaming can be. Together, we are setting a new benchmark for entertainment excellence,” said Michael Lee, Chief Executive Officer of YEEBET Live.

Through this partnership, YEEBET’s cutting-edge content will be seamlessly integrated into REEVO’s aggregation platform, offering operators a diverse and innovative portfolio designed to captivate players worldwide. This collaboration empowers both companies to leverage their unique strengths, driving the evolution of the iGaming landscape.

Daniel Cuc, Head of Account Management at REEVO, said: “Our collaboration with YEEBET aligns perfectly with REEVO’s vision of delivering extraordinary gaming experiences through innovation and creativity. By bringing YEEBET’s groundbreaking content to our platform, we are enabling our partners to offer players an experience that goes beyond expectations. This partnership is a bold step forward in shaping the future of iGaming, and we couldn’t be more excited about what lies ahead.”

The post REEVO Announces Strategic Partnership with YEEBET Gaming appeared first on European Gaming Industry News.

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Go on an intrepid slot adventure with Jenny Nevada and the Diamond Temple

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Embrace the spirit of adventure in Jenny Nevada and the Diamond Temple, the latest slot from the in-demand content provider, Rival.

This is a game that will appeal to intrepid explorers, those willing to venture into the darkness to discover the glistening gems and potentially big wins that await.

Players join Jenny Nevada as she makes her way through the jungle to the Diamond Temple where they can claim some of her loot for themselves.

But there are plenty of surprises along the way, too. This includes Wild symbols that can appear on any base game spin and substitute for all other symbols to help form more win combos.

Jenny is the Scatter symbol and when 3, 4, or 5 land in the base game, players unlock a Free Spins frenzy with 10, 20, or 50 Free Games up for grabs..

But the most valuable diamonds and biggest wins are found deep within the temple, and this can only be reached by taking on the Temple Maze Bonus Round.

This sees players stack huge rewards as they uncover the treasure hidden throughout the temple.

For players who want to head straight to the action, there’s the option to Buy the Bonus and choose between Free Spins or the Temple Maze.

Jenny Nevada and the Diamond Temple quick stats:

Reels: 5 reels, 3 rows

RTP: 95.93%/94.75%/92.52%

Paylines: 20 ways

Volatility: Extreme

Bet range: $0.20 to $20

Max win: 10,004x

Ryan Maclean, Head of Games at Rival, said: “Jenny Nevada and the Diamond Temple takes players on a thrilling adventure in search of precious gems and big wins. Those who venture deep into the temple will find the greatest treasures and will be helped on their quest by some gripping bonus features. 

“Wilds, Free Spins and the Temple Maze Bonus Round promise to get the adrenaline pumped with the extreme volatility bringing unprecedented anticipation to each. 

“As will all Rival slots, Jenny Nevada and the Diamond Temple has been developed and produced to the highest standards, ensuring a quality player experience from the first game round to the last.”

The post Go on an intrepid slot adventure with Jenny Nevada and the Diamond Temple appeared first on European Gaming Industry News.

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