Latest News
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
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The latest development from ad:s is built to be the most efficient ad buying solution in the betting market
Sportradar, the world’s leading provider of sports data and content, today announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators.
As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of sports betting services it already provides to the industry, it has now developed its own data and technology-driven marketing platform that applies that same deep, analytical expertise to media investments, focused very firmly on eliminating waste and increasing returns.
With the sports betting landscape ever more competitive, efficient customer acquisition and retention is now the central question for running a successful sportsbook. ad:s is uniquely positioned to address this challenge, based on five key reasons:
- A Unique Understanding of Betting Consumers – Sportradar has unrivalled access to betting data sources that allows it to derive highly valuable insights about betting consumers and their interests and behaviours
- Sector-specific DMP – ad:s provides operators with access to 50 million+ user profiles (and growing), captured in its betting dedicated data management platform (DMP), so you know who to target and how to target them
- Custom-Built Marketing Technology – ad:s is built on proprietary DSP and DCO technology focused purely on betting; constantly refining itself to improve targeting and eliminate waste
- Best-In-Class Content Products – ad:s gives operators the messaging edge, via engaging content products, optimized with dynamic creative and contextual relevance
- Access to the Widest Range and Highest Quality of Media Owners – ad:s gives access to an unmatched breadth and quality of digital media owners: publishers, federations, clubs, affiliates, content platforms, and SSPs, so you know you’re reaching the right audiences with your marketing messages
ad:s supports these benefits with flexible ways of working, from self-service to fully-managed services, complete cost transparency and full IAB ratification and compliance.
“Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company,” said Felix Geyr, Managing Director, Sports Media at Sportradar. “With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”
ad:s’ programmatic solution launched in beta earlier this year, and since then, several operators have implemented it to reduce waste and improve targeting capabilities. One of those operators is Malta-based Interwetten, one of the top sports betting operators in the world.
“We work in a very competitive business that requires a constant stream of effective marketing and advertising to remain top of mind with consumers” said Dominik Beier, Speaker of the Board of Interwetten. “As an operator, it’s paramount that we’re maximizing the efficiency of our marketing investments and adapting our communication channels to state of the art technologies which the market offers us. Working with ad:s’ programmatic solution, we know we have one of the industry’s best products, backed by rich data and insights, to acquire and retain customers with the utmost efficiency.”
ad:s’ programmatic offering is part of its larger set of marketing services, which includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, pop-under ad networks, ad products and affiliate marketing. The ad:s offering and its various components continue to evolve to address the pressing marketing needs of sports betting operators across the globe.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
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“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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