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Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

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Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their BusinessesReading Time: 2 minutes

 

The latest development from ad:s is built to be the most efficient ad buying solution in the betting market

Sportradar, the world’s leading provider of sports data and content, today announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators.

As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of sports betting services it already provides to the industry, it has now developed its own data and technology-driven marketing platform that applies that same deep, analytical expertise to media investments, focused very firmly on eliminating waste and increasing returns.

With the sports betting landscape ever more competitive, efficient customer acquisition and retention is now the central question for running a successful sportsbook. ad:s is uniquely positioned to address this challenge, based on five key reasons:

  • A Unique Understanding of Betting Consumers – Sportradar has unrivalled access to betting data sources that allows it to derive highly valuable insights about betting consumers and their interests and behaviours
  • Sector-specific DMP – ad:s provides operators with access to 50 million+ user profiles (and growing), captured in its betting dedicated data management platform (DMP), so you know who to target and how to target them
  • Custom-Built Marketing Technology – ad:s is built on proprietary DSP and DCO technology focused purely on betting; constantly refining itself to improve targeting and eliminate waste
  • Best-In-Class Content Products – ad:s gives operators the messaging edge,  via engaging content products, optimized with dynamic creative and contextual relevance
  • Access to the Widest Range and Highest Quality of Media Owners – ad:s gives access to an unmatched breadth and quality of digital media owners: publishers, federations, clubs, affiliates, content platforms, and SSPs, so you know you’re reaching the right audiences with your marketing messages

ad:s supports these benefits with flexible ways of working, from self-service to fully-managed services, complete cost transparency and full IAB ratification and compliance.

“Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company,” said Felix Geyr, Managing Director, Sports Media at Sportradar. “With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”

ad:s’ programmatic solution launched in beta earlier this year, and since then, several operators have implemented it to reduce waste and improve targeting capabilities. One of those operators is Malta-based Interwetten, one of the top sports betting operators in the world.

“We work in a very competitive business that requires a constant stream of effective marketing and advertising to remain top of mind with consumers” said Dominik Beier, Speaker of the Board of Interwetten. “As an operator, it’s paramount that we’re maximizing the efficiency of our marketing investments and adapting our communication channels to state of the art technologies which the market offers us. Working with ad:s’ programmatic solution, we know we have one of the industry’s best products, backed by rich data and insights, to acquire and retain customers with the utmost efficiency.”

 

ad:s’ programmatic offering is part of its larger set of marketing services, which includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, pop-under ad networks, ad products and affiliate marketing. The ad:s offering and its various components continue to evolve to address the pressing marketing needs of sports betting operators across the globe.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AGCOR backs WSL Challenger Series to boost PH sports tourism

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The Philippine Amusement and Gaming Corporation (PAGCOR) has expressed full support for the ongoing World Surf League (WSL) Challenger Series in Baler, Aurora for boosting sports tourism and the country’s position as a premier surfing destination.

PAGCOR Chairman and CEO Alejandro H. Tengco said the agency is proud to sponsor a global league that brings elite surfers to iconic waves across the world, including celebrated Philippine surfing sites such as Siargao, La Union and Baler.

“We proudly support the WSL Series, which showcases emerging surfing talents and shines a global spotlight on the world-class waves of the Philippines,” Mr. Tengco said of the event, which started on November 17 and will run until November 23.

“This competition provides Filipino surfers with a bigger stage to showcase their skills while helping promote sustainable coastal development in surf communities,” he added.

“We look forward to a successful WSL Challenger Series and to seeing more Filipino surfers make a mark on the international surfing scene,” Mr. Tengco said.

The WSL is the leading global platform for professional surfing, staging top-tier competitions throughout the year in celebrated surf destinations.

The Challenger Series serves as the crucial qualifying arena for athletes aspiring to join the elite WSL Championship Tour, attracting a field of seasoned professionals and rising stars from across the world.

The Philippines has long been part of the WSL map, with Siargao hosting league-sanctioned events for the past 29 years.

The country’s consistent presence in the global surfing event has helped elevate local shores – particularly Cloud 9 in Siargao, as well as surf hubs in Baler and La Union –into key destinations for both athletes and adventure tourists.

 

The post AGCOR backs WSL Challenger Series to boost PH sports tourism appeared first on European Gaming Industry News.

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PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS

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Omni-channel turnkey provider Pronet Gaming is the first internationally-licensed B2B company in the gaming sector to establish an SCBPO-accredited operation in the Philippines via Claymore Solutions.

Claymore Solutions is accredited by the Philippine Amusement and Gaming Corporation (PAGCOR) as a Special Class BPO (SCPBO), which authorises them to provide employer of record & serviced office space to internationally licenced gaming operators enabling them to establish operations in the Philippines without taking bets or payments.

Pronet Gaming will now build out IT and Trading teams in Manila, further strengthening its operational presence and technical capabilities in the region.

Pronet Gaming CEO Alex Leese said: “Establishing an SCBPO-accredited presence in the Philippines is a milestone that aligns perfectly with our long-term strategy of expanding our footprint in Asia, in a fully compliant way. We’re happy to have made this possible through the collaboration and support of our trusted partner, Claymore Solutions.”

Paul Fox, Chairman and Co-Founder of Claymore Solutions, said: “We’re honoured to be working with Pronet Gaming, providing EoR and serviced office space solutions for their operations which underlines the quality of local staff and further boosts the Filipino economy.”

PAGCOR Chairman Al Tengco commented: “We’re delighted to have B2B operators such as Pronet Gaming establish their Trading and IT operations here through Claymore Solutions. I hope that more companies follow given the wealth of readily available Filipino talent in this sector.”

Claymore will announce additional client partnerships in the near future.

The post PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS appeared first on European Gaming Industry News.

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Fairspin Casino Unveils the Royale Run Tournament Overview

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Fairspin Casino presents the Fairspin Royale Run Tournament, an event designed to offer participants access to high-value rewards. The circle of privilege is introduced as a thematic element of the tournament and is presented as part of the overall concept.

From November 15 to December 25, gameplay is structured as a progression-based format, with rewards that include a luxury car, a premium motorcycle, and a branded watch.

The Fairspin Royale Run Tournament combines entertainment with measurable advancement through Fairspin’s transparent Play to Earn system. Each action contributes to overall progress, bringing participants closer to the available prizes.

Royale Run Tournament Prestige Overview

The Fairspin Royale Run Tournament is presented as a competitive event within the platform, featuring rewards intended to highlight its premium positioning. The tournament links in-game activity with defined outcomes, offering items such as a car, a motorcycle, and a watch as part of the prize structure.

By combining an incentive-based format with these rewards, Fairspin outlines its approach to transparent, activity-driven gaming. The Fairspin Royale Run Tournament reflects the platform’s emphasis on structured progression and measurable results.

Tournament Participation Details

The Fairspin Royale Run Tournament follows a Play to Earn format in which each bet contributes to advancement on the leaderboard. A total prize pool of $50,000 USDT will be allocated among 100 winners.

Participation is outlined as follows:

  • Users can join the event by selecting “Participate” on the tournament page.
  • Users can engage in any preferred games* — each bet boosts overall ranking.

*All games are eligible for the tournament, except those listed in Section 7.1.2.

Results are determined by the number of TFS tokens accumulated during the event. TFS is Fairspin’s digital asset used to reflect activity within the platform. Higher token totals correspond to higher positions on the leaderboard.

The winners will receive the following prizes:

  • 1st place: 20,000 USDT or a car certificate
  • 2nd place: 10,000 USDT or a motorcycle certificate
  • 3rd place: 6,000 USDT or a watch certificate
  • 97 finalists will share 14,000 USDT in additional rewards

Each action recorded during the tournament contributes to overall standing and eligibility for the listed prizes.

TFS Token Usage Overview

TFS tokens are used within the Fairspin ecosystem beyond the tournament period. They function as a mechanism for in-platform utility, as accumulated TFS can be converted into game currency, staked for defined returns, or exchanged in the Fairspin Store for items such as bonus funds, free spins, free bets, and selected technology products.

The platform outlines its token mechanics, withdrawal processes, and loyalty structure as part of its overall operating model, with each action contributing to measurable activity within the system.

About Fairspin Casino

Since its inception in 2018, Fairspin Casino has been at the forefront of innovation, combining a rewarding gaming experience with unparalleled blockchain transparency. With more than 10,000 games from over 100 top-notch developers, fast withdrawals, and enticing promotions, Fairspin continues to set the gold standard in the online casino industry.

The introduction of Fairspin’s TFS token has adjusted engagement dynamics on the platform. TFS is accumulated through rakeback and progression within Fairspin’s 10-level loyalty program. Tokens can be staked for defined returns or exchanged for a range of available benefits, including additional gameplay options and platform rewards.

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