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Charmaine Mabuza, Group CEO of Zamani Holdings on the challenges of navigating a male dominated industry

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Charmaine Mabuza, Group CEO of Zamani Holdings on the challenges of navigating a male dominated industryReading Time: 3 minutes

 

Zamani Holdings is the official sponsor of ICE Africa’s Women in Gaming initiative, can you explain why this is of importance to the organisation?
The subject of Women in Gaming is one that must be explored with great urgency. With only 20% of women in gaming occupying key-leadership roles and a smaller proportion of this number in ownership positions, it is critical that the industry scrutinizes the reasons why and that we rally towards eradicating gender prejudice in the gaming space.

ICE Africa will host an exclusive Women In Gaming breakfast, how important is it to have events like this where women from across the industry can meet, network and share their experiences?
The challenges faced by the African business woman are the same: navigating a male dominated industry, changing the narrative around the capability of women, especially black women to lead successful entities, the continuous battle to push open the doors that the minority in power are constantly trying to shut on the faces of proficient women. These are challenges that we must resolve and events such as this afford us an opportunity to explore and share solutions.  The challenges of an African business woman are the same across Africa and require the same solutions. Different groups of women, depending on which region they are from have started navigating through these challenges. It is important that Women in Gaming from all across the continent join forces and share solutions. Their biggest threat is not each other, their biggest threat is prejudice against the rise of women in leadership positions.

As a wholly black-owned and 50% black female controlled company you are already shining a light on diversity in Africa: where do you see opportunities for other corporations to follow your lead and how can this help future-proof their brands going forward?
Corporate giants should not block the doors for black women to lead in the gaming industry. They must share the opportunities and not aim to monopolise the industry by excluding women, particularly black women.

Zamani is main sponsor of the ITHUBA lottery project, in your eyes what sets lotteries apart from other forms of gaming in Africa – do you feel this vertical can lead the way in terms of driving sustainable business growth across the continent?
In addition to providing self-enriching opportunities to players, the mandate of Lotteries is to raise funds that will help develop the socio-economic status of a country. This is something that ITHUBA takes very seriously. In the 2019 financial year, ITHUBA contributed R1.6 Billion to the National Lotteries Distribution Trust Fund (NLDTF). In this case, ITHUBA, powered by Zamani has gone beyond the call of duty. Some of the socio-economic initiatives that the group company has implemented include: a youth employment initiative which placed 11 young graduates in various departments within the company on a 12-month internship programme; a women empowerment programme that identified 65 female retailers to develop, train and upskill to improve their business skills and a media initiative to raise awareness and instil a sense of responsibility around the prevention of violence against women, especially femicide.

Zamani Fund’s philosophy of doing good whilst doing well is key to your brand so how do you achieve the balance between social responsibility and enabling business to operate in a competitive environment?
Zamani has put in place solid structures and processes that ensures day to day business operations run smoothly. There are also strict measurements, including internal auditing that hold the business accountable and ensures that deadlines are met. Because of these processes, Zamani does not drop the ball, we continue to be a responsible corporate citizen that operates successfully and competitively.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Charmaine Mabuza, Group CEO of Zamani Holdings on the challenges of navigating a male dominated industry

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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