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Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”

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Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”Reading Time: 3 minutes

 

Company enters market with a unique production partnership with SNEAKY BIG

Scott Smith and Jason Baker, alongside esports holding company GG Group, are pleased to announce the formation of Do Not Peek Entertainment. The production company, located in Scottsdale, Arizona, is embedded in the 15,000 square foot, state-of-the-art production facilities of SNEAKY BIG. Through this partnership, Do Not Peek Entertainment will produce original content as well as offer a variety of production services across the gaming industry to developers and publishers, tournament organizers, esports team organizations, influencers, content creators, and more.

With professional experience in the space dating back to 2001, combined, Scott and Jason have worked for nearly every major tournament organizer in a senior production capacity, multiple AAA video game publishers, and are credited with innovating many of the processes and techniques considered industry standard today.

“Content is king at Do Not Peek Entertainment,” said Do Not Peek Entertainment Managing Director and Co-Founder Scott Smith. “Our goal is to create top notch original programming and provide world class solutions and services to our clients.”

As the company looked for the optimal location, it was important to find the right balance of cutting-edge technology, proximity to the West Coast hub of esports, room to expand, and affordability for the industry. Managing Director and Co-Founder Jason Baker noted that, “Selecting SNEAKY BIG as our production partner was the obvious choice for us. It’s a world class facility with top of the line technical capabilities. Just a short flight out of LA, SNEAKY BIG provides ease of access to West Coast talent but without the premium cost.”

Smith added that, “Working in a fully decked out studio allows you to focus your energy on creative ideas, and with this setup, the possibilities are endless.”

Founded in 2016 by well-known businessman Bob Parsons, SNEAKY BIG is one of the most technologically advanced production facilities in the country. In the past three years, the company has made a name for itself, working with some of the nation’s biggest brands such as CNN, the History Channel, CBS Sports, NFL Network, Turner Sports, and ESPN.

“SNEAKY BIG was built to offer a wide range of capabilities to clients in any sector, and we are excited to expand our work into the world of gaming and esports,” said Marianne Guenther, CEO of SNEAKY BIG. “Do Not Peek Entertainment is on the cutting edge of this booming industry, and we are proud to welcome them into the SNEAKY BIG family.”

As the gaming and esports industries continue to grow and attract an ever-increasing number of eyeballs, the demands for quality content are escalating. Both endemic and non-endemic brands entering esports/gaming are expecting more from their partners in terms of high caliber commercial content and professional execution. The team at Do Not Peek will leverage years of experience and the technology at SNEAKY BIG to create new and innovative gaming and esports content.

 

About Do Not Peek Entertainment:
Do Not Peek Entertainment is an esports and gaming content production company located in Scottsdale, Arizona. The company was co-founded by esports veterans Scott Smith and Jason Baker, alongside esports holding company GG Group. It offers a wide range of services across the industry in addition to original content production. To learn more visit www.dnpeek.com or contact [email protected].

Jason has been creating gaming content since 2001. He helped launch Turner’s Eleague and Blizzard’s Overwatch league. Scott has had a long and storied career in gaming and esports. He was a founder of GotFragTV, and an owner and COO of team Evil Geniuses, and currently acts as an advisor to the Counter-Strike Professional Players’ Association, the first independent player association in esports. GG Group is an esports holding company based in Toronto, Canada, founded by a diverse group of esports entrepreneurs, investors, media professionals, and a blue-chip London based private equity firm.

About SNEAKY BIG:
Located in North Scottsdale and encompassing more than 15,000 square feet, SNEAKY BIG is one of the largest, most technologically advanced production facility in the nation. The studio offers a setting for live remote television production, commercial shoots, rehearsals and recording sessions, web/media production, press conferences, corporate training/videos, music videos, post-production and video editing, color correction, photography and events. To learn more visit www.SNEAKYBIG.com.

SNEAKY BIG is part of YAM Worldwide, Inc., home to the entrepreneurial operations of Bob Parsons. Other core businesses include: BIG YAM, The Parsons Agency, Scottsdale National Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG), Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, The YAMWOOD Foundry and Southern Thunder Harley-Davidson. In 2012, Parsons and his wife Renee founded The Bob & Renee Parsons Foundation.

 

Source: GLOBE NEWSWIRE


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MightyTips introduces Customer Reviews and upgrades Prediction HUB

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MightyTips has launched two significant product updates — Customer Reviews and redesigned Prediction HUB and League Pages — aimed at boosting transparency, usability, and user engagement across the platform.

MightyTips stands as a leading platform for sports bettors, providing in-depth sportsbook reviews, the latest bonus offers, expert betting blogs, and detailed match previews. While catering to bettors of all experience levels, its core mission remains delivering accurate predictions that empower users to make informed betting choices.

Customer Reviews

5 categories that change depending on Betting or Casino, giving users the ability to ensure that reviews are as precise and accurate as possible within their realm of interest

Revamped Prediction HUB and League Pages

The Prediction HUB and League pages have been redesigned in line with the Football TIPS product, improving clarity and navigation. Key updates include a “Match of the Day” block with countdowns, live status updates, and timezone-based match details. League pages now showcase predictions for the next seven days, quick access to tips by league, and “Top Matches of the Day” picks when no tournaments are active.

Ivo Osis, Product Owner at MightyTips, said: “These updates bring the MightyTips community closer to the insights they need. Customer Reviews give users a real voice, while the redesigned Prediction HUB and League pages make finding tips and match information faster, clearer, and more reliable.”

This launch is a part of a wider strategy to modernise content delivery and improve the overall user journey for sports and betting enthusiasts.

Related links

  • • MightyTips website

Topics

  • Games, Lottery

Categories

  • Betting
  • Football
  • Partners
  • Affiliate Marketing
  • Sports
  • Sports fans

MightyTips™ is a complete sports betting guide launched in 2019. We are a multilingual family of websites operating in major global languages including English, Spanish, French, German, and Portuguese. We publish a wide array of content, from free daily football predictions to betting guides and from bookmaker reviews to bonus comparisons. All to help our readers make educated choices and wager responsibly.

Discover more at https://www.mightytips.com/

The post MightyTips introduces Customer Reviews and upgrades Prediction HUB appeared first on European Gaming Industry News.

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ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case

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The Indian Enforcement Directorate (ED) has intensified its investigation into Karnataka Congress MLA K.C. Veerendra, also known as “Puppy,” over alleged involvement in a large-scale money laundering and illegal betting operation. The legislator, arrested in Sikkim on Saturday, August 23, was brought to Bengaluru on Sunday for further questioning in connection with financial transactions tied to casinos in Sri Lanka, Nepal and Georgia.

Veerendra was apprehended in Gangtok, where he had reportedly been pursuing a deal to lease land for a casino venture. After his arrest, he was produced before a special court in Bengaluru, which granted ED custody until August 28. To prevent any incidents during his transfer, strict security was enforced at Kempegowda International Airport, and he was quickly escorted to an undisclosed location for interrogation.

Authorities confirmed that multi-state raids preceded the arrest, covering 31 locations across India, including Bengaluru, Hubballi, Chitradurga, Goa, Jodhpur, Mumbai and Sikkim. Five casinos in Goa—Puppy’s Casino Gold, Ocean Rivers Casino, Puppy’s Casino Pride, Ocean 7 Casino, and Big Daddy Casino—were also raided as part of the ongoing probe.

According to ED sources, preliminary findings suggest that Veerendra maintained financial links with casinos and shell companies operating in Sri Lanka, Nepal and Georgia. Evidence gathered during the raids points to overseas transactions and the use of foreign entities to launder large sums of money, some of which may have originated from cyber fraud. Officials suspect that these funds were “converted into white money” by being disguised as credit card transactions.

Documents recovered from multiple properties also revealed that Veerendra was in the process of finalising a deal to acquire a casino from Santiago Martin, a businessman widely recognised as the “lottery king” of Tamil Nadu. Martin is already under investigation by the ED in a separate money laundering case and is known for his financial ties to political figures.

Incriminating evidence seized from Veerendra’s residences, including Rs 12 crore in cash and a significant quantity of jewelry, is now being analysed. The ED has also uncovered records suggesting that his brother, K.C. Thippeswamy, managed three Dubai-based entities—Diamond Softech, TRS Technologies and Prime9Technologies—believed to be connected to their gaming and call centre businesses.

The post ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case appeared first on European Gaming Industry News.

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FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet

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In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.

FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.

Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering. 

OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.

10Bet Head of Marketing, Yuval Klein commented:

“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.

This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”

Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:

“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.

 

Tom_________, CEO of FIRST, said:

“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.

With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”

The post FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet appeared first on European Gaming Industry News.

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