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EveryMatrix signs with beBettor to improve gambling affordability checks
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Following the UKGC suspension of the EveryMatrix B2C license for sports and casino in the UK, EveryMatrix has today partnered up with compliance start-up beBettor. This newly inked agreement is part of the continued efforts to radically improve operational compliance of EveryMatrix in the UK and bring about a lifting of the suspension placed by UKGC.
beBettor is a unique technology company offering a highly-innovative affordability API to help solve problem gambling. The company not only checks player affordability based on information provided by players and their actions on a single website but can also cross-reference player actions on other sites that are connected to their network.
beBettor offers a market-driven solution for taking a holistic view at player spending, specially tailored for the UK market.
Ebbe Groes, EveryMatrix CEO, said: “We’re excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players. Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”
Harry Cott, beBettor CEO, commented: “Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way.
“Given the average online gambler in the UK now has 4 accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.
“We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EveryMatrix signs with beBettor to improve gambling affordability checks

Latest News
Gaming industry earns Php410 B despite POGO ban – PAGCOR
Despite the implemented ban on Philippine Offshore Gaming Operations (POGO), the gaming industry in the country continues to boom, according to Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco.
In his keynote address at the ASEAN Gaming Summit in Manila, Tengco said the country’s Gross Gaming Revenue (GGR) will rise to Php410 billion in 2024, up 25% from the Php329 billion GGR in 2023.
“As offshore gaming exits, PAGCOR recognizes that the future of Philippine gaming will continue to become more technology-driven,” he said. “This is why PAGCOR will continue to closely regulate electronic gaming while ensuring strict oversight to combat illegal operators.”
The PAGCOR chairman emphasized that while land-based casinos contributed Php201 billion—almost half of the total GGR in 2024—revenue from the E-Games and E-Bingo sector grew significantly, grossing Php154.51 billion, 165% higher than in 2023.
“We partly attribute the strong performance of the local gaming industry to the strategic policy adjustments that we have implemented, such as the gradual reduction of fee rates for E-Games since 2023,” Tengco’s explanation.
He said that in 2023, PAGCOR was charging 50% to 55% license fees which was an obstacle to the increase in operators. “But effective January 1, 2025, our fee rates for E-Games stand at only 30% of GGR,” he added.
As a result, more operators have come under regulation, voluntary closures of businesses have been avoided, and the profits of licensed companies have been maintained. Also as a result of the said reforms, the E-Games sector reached its target of Php100 billion in GGR revenue as early as September 2024. Tengco also mentioned PAGCOR’s focus on more intensified “responsible gaming programs” to promote a “more sustainable and ethical gaming industry.”
“We wish to assure our industry stakeholders that even as we strive for greater success, responsible gaming and market integrity will continue to be at the heart of our efforts,” Tengco said.
The PAGCOR chief is also fully confident in the direction of the industry.
“The best days of Philippine gaming are still ahead of us, and we look forward to working with all of you to shape what comes next,” he said.
The ASEAN Gaming Summit, organized by Asian Gaming Brief, serves as a platform for industry leaders to discuss trends, challenges and new opportunities in the region’s gaming landscape.
Translated article.
The post Gaming industry earns Php410 B despite POGO ban – PAGCOR appeared first on European Gaming Industry News.
Latest News
UFC Announces NetBet as Official Sportsbook and Betting Partner in Europe
UFC, the world’s premier mixed martial arts organisation, has announced a new marketing partnership with NetBet, a leading online gambling platform, as the Official Sportsbook and Betting Partner across UK, Ireland, Greece, Italy and Romania.
Beginning with UFC FIGHT NIGHT: EDWARDS vs. BRADY on Saturday, March 22nd live from The O2 in London, NetBet will have a presence in the world-famous Octagon®, on UFC’s international broadcast feed, and across digital and social platforms.
“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” commented Nicholas Smith, TKO Senior Vice President and Head of International Business. “We couldn’t be kicking it off at a better time than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our marquee event this year in London, UK.”
“We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect,” said NetBet CEO Marcel Prioteasa. “As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy.”
The post UFC Announces NetBet as Official Sportsbook and Betting Partner in Europe appeared first on European Gaming Industry News.
Latest News
Atlaslive Receives Nominations at the Esteemed GamingTECH CEE Awards 2025
Atlaslive is proud to announce that it has been nominated for multiple awards at the upcoming GamingTECH CEE Awards 2025, an esteemed recognition in the gaming and technology sectors.
As part of the provisional shortlist, has demonstrated its leadership and creativity in an increasingly competitive market. Each nomination reflects their relentless pursuit of excellence and drive to innovate in the realms of sports betting and online casino experiences.
Atlaslive has been nominated in the following categories:
- Best Sports Betting Provider in CEE. Atlaslive’s commitment to customer satisfaction and innovative features make it the premier choice for bettors in the region.
- Rising Star in Sports Betting Technology in CEE. Atlaslive makes sports betting exciting with features like live betting and easy-to-read stats, showing they have what it takes to lead in the industry.
- Best Online Casino Provider in CEE. Their commitment to quality and excellent customer service makes playing at Atlaslive a fun and safe experience for players across the region.
- Rising Star in Online Casino Technology in CEE. Atlaslive’s professionals bring exciting games and smooth technology that keeps players engaged.
This acknowledgment underscores their commitment to excellence and innovation and their dedication to providing outstanding gaming solutions to their clients.
“We are incredibly honored to be recognized as a nominee in several prestigious categories at the GamingTECH CEE Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This recognition is a testament to our team’s hard work, creativity, and commitment to pushing the boundaries of what’s possible in the gaming industry. We remain dedicated to providing our users with cutting-edge technology and a seamless gaming experience.”
The Prague Gaming & TECH Summit will serve as a convergence point for industry leaders and innovators, offering a unique platform for networking, collaboration, and knowledge sharing. Attendees can expect insightful discussions and the opportunity to connect with industry peers.
As the awards process progresses, only attendees of the Prague Gaming & TECH Summit 2025 will have the opportunity to vote for the final winners. This collaborative approach adds an element of excitement and community engagement, allowing those within the industry to shape the outcome of these renowned awards.
Atlaslive’s team encourages their supporters and industry colleagues to stay tuned for updates as they approach this exciting milestone.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Receives Nominations at the Esteemed GamingTECH CEE Awards 2025 appeared first on European Gaming Industry News.
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