Latest News
IDnow supports Lottoland with worldwide online identification solution
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Reading Time:  2 minutes
The leading online lottery provider places its trust in automated and highly secure ID verification
IDnow, a leading provider of Identity Verification-as-a-Service solutions serving over 250 customers will support Lottoland with the digital transformation of its identification processes. In order to meet child protection legislation requirements in an even more user-friendly way, in future the gaming provider will use IDnow AutoIdent to directly verify the legal age of its customers during initial registration. Thanks to IDnow’s highly secure and fully automated solution users can identify themselves via an app in a very short time and without media discontinuity.
Lottoland is one of the largest private providers of online lotteries and gaming in Europe. Currently, more than 20 international lotteries and a large variety of games are available to Lottoland’s approx. 10 million customers. To ensure that new customers log on using their genuine identity and, above all, prove they are of legal age, during initial registration customers are required to identify themselves using an official identity document – a challenge when dealing with more than 100 countries of origin. IDnow can identify ID cards, passports and other ID documents from 193 countries in real time making it the perfect partner for Lottoland when it comes to Identity Verification-as-a-Service solutions: On the one hand, identification is quick and easy for the customer, on the other hand, these solutions also comply with all applicable legal requirements for every country involved.
The verification of gaming customers is currently the subject of heated debate, particularly in Great Britain: since May 2019, a new regulation has been in force there requiring all players to register and authenticate themselves immediately, even when playing free games. This legislation is intended to protect minors and prevent underage persons from playing online. Furthermore, the new system ensures the faster detection of misuse and criminal activities. Therefore, providers must verify the customer’s name, address and date of birth when opening an account.
“In our business, flexible customer service, security and legal compliance are crucial. With its online identification solution, IDnow offers us the very best in all areas,” says Nigel Birrell, CEO at Lottoland. “Many customers use our services via smartphone and fill out their tickets using our app while on the move. With IDnow AutoIdent, we can now accept orders independently from our service centre around the clock – worldwide. This will enable us to meet increasing global demand and provide our users with a perfect customer experience from the moment they sign up, without making any compromises regarding legal compliance”.
IDnow AutoIdent is an intuitive, AI-driven solution that enables automated identification in minutes without the need for specially trained personnel. To verify their identity, the user simply needs to have their face and ID card captured and validated using a webcam or smartphone camera. IDnow technology automatically recognises both machine-readable and non-machine-readable parts of the ID document as well as additional security features such as holograms. In the next step, the system checks whether the ID document also matches the person who wants to verify their identity: the camera compares biometric data and checks whether a real person is in front of the lens using a short video stream and not just a photo. Therefore, verification with the help of a real person is only necessary in unclear and exceptional cases. IDnow takes over the entire procedure for its customers, including mechanical testing in unclear cases to enable maximum conversion rates while maintaining simple processes.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IDnow supports Lottoland with worldwide online identification solution
 
																	
																															Latest News
MyEmpire Reborn: New Look, New Empires, New Features
 MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
Latest News
iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report
 Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.
Readers will learn what to expect from:
- Regulatory developments in the industry’s most attractive markets.
- Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
- New marketing models built on emotional intelligence and data ethics.
- The role of Web3, stablecoins, and gamified well-being.
- The growing influence of ESG on the iGaming sector.
The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.
“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.
The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
Latest News
Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
 Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:
Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:
- Signed Luka Modrić (football legend and AC Milan player) jersey
- Apple iPhone 17 Pro Max 256GB Deep Blue
- Ray-Ban | Meta Wayfarer smart glasses
- Apple AirPods Pro 3
To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.
The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.
Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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