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Money Down The Rain: Brits Lose £100s Thanks To 2019’s “Sun-Predictable Summer”

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PLAYOJO LAUNCH NEW #WEATHERTHEWEATHER CAMPAIGNReading Time: 3 minutes

 

  • Over a quarter (28%) admit to losing over £100 having cancelled plans due to the bad weather this summer
  • Almost a quarter of Brits (24%) have had to cancel holidays both home and abroad due to the poor weather affecting their travel plans
  • Report commissioned to launch PlayOJO’s ‘Winning in the Rain’ campaign – designed to compensate people who have had days ruined by the weather 

Brits have lost hundreds of pounds this season as 2019’s ‘Sun-predictable Summer’ has taken its toll, laying waste to our best laid plans and causing increased expenditure on weather-related items.

The report commissioned by fair online casino PlayOJO revealed the economic impact of the weather on 2,000 Brits, as well as gathering their more emotive thoughts on the unpredictable summer. Financially, as Boardmasters Festivalgoers will attest, 56% of Brits have lost money as a result of weather affected cancellations and worse still, over a quarter of Brits (28%) admitted to losing over £100 as a result.

For most (49%), the cancellation of planned events was the biggest reason for the loss of money. The most cancelled event this summer was BBQs/Garden Parties with almost a third of Britons (32%) having to rearrange, sporting events (12%) and birthdays (10%) were also events that fell apart due to poor weather.

In addition to this, the volatile weather has also had a detrimental impact on the holiday plans of Brits as nearly a quarter (24%) revealed that they have had to cancel their trips either at home or abroad as they were unable to get to their destination due to weather related flights or trains cancellations

However, it is not just cancellation costs that have hit us in the pocket – but also spending more on weather-related consumer goods. As many as four in ten (40%) said they had to shell out for extra wet weather supplies to combat the summer’s chaotic climate. According to the report, 40% of Brits have spent an average of £39.15 this summer on additional wet weather supplies, equating to over £500m* spent nationally.

The report also suggests that Brits are not just suffering financially, but our relationships and well-being are also negatively impacted by the weather. Over two-thirds of Brits (71%) agreed that poor weather has a drastic effect on their mood with a further 50% noticing an increase in arguments with friends, family, or partners when the weather is bad.

The report was commission to launch PlayOJO’s ‘Winning in the Rain’ campaign – a month long campaign designed to compensate people who have had special days and events ruined by the weather.

The campaign has seen PlayOJO partner with Love Island and Reality TV personalities Olivia Buckland and Alex Bowen, two celebrities who are well accustomed to good weather having spent eight sunny weeks in Mallorca – but also are partial to having it destroy their social events, even very nearly their very own wedding!

Alex Bowen commented:” The wet weather this year has been so unpredictable, Liv and I can’t plan what we want to do this summer without the weather having a real impact, it’s been so frustrating.

“Although you’ll know us best for living in the sun, we’ve actually been really unlucky with the weather. Our wedding, and even a trip to Barbados has been met with rain. That’s why we’ve teamed up with PlayOJO to help to give back to others who have had their plans rained on this summer.”

So whether your wedding day was rained on, your holiday was cancelled or your barbecue got soaked – PlayOJOwants to hear from you. Simply visit https://www.facebook.com/PlayOJO/ or post on Twitter/Instagram with #WinningInTheRain and tell us the story of how bad weather ruined your day and PlayOJO will look to creatively compensate those stories most in need of a fix.

A spokesperson for PlayOJO, who are challenging the UK online casino by being fair and transparent said:

This summer may have given us our hottest day on record, but its inconsistency has also wiped out birthdays, barbecues and even whole festivals. After the consistently glorious summer of 2018, the summer of 2019 will be known as the UK’s ‘sunpredictable summer’. 

‘It’s bad enough that our bank balances and relationships are affected by the weather, but now social plans are getting ruined at a rapid rate. As a result, PlayOJO are launching the ‘Winning in the Rain campaign – a month long campaign to compensate people who have had their plans ruined by the unpredictable weather. Be it reshooting your wet wedding pictures or providing all the food and drink for your next barbecue, we will endeavour to make wetter better for some of those affected.” 

For more information on PlayOJO, please visit: https://www.playojo.com/blog/weather-the-weather/


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Money Down The Rain: Brits Lose £100s Thanks To 2019’s “Sun-Predictable Summer”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™

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Title pairs advanced Cashingo experience with ULTRA Link&Win enhancements

Games Global, together with its exclusive studio partner, Slingshot Studios, has released Eruption Blaze Cashingo, bolstering the popular series with a feature-rich release, where jackpots up to 5,000x chart a path to 13,283x win potential.

Set against the backdrop of a lava-spewing volcano, every cash and jackpot coin that lands is added to the mirrored Cashingo grid, with the value of all prizes paid out when a horizontal, vertical or diagonal row is completed.

Adding further variety to the action is the integrated ULTRA Link&Win feature, which can be activated by landing six or more coins. The feature begins with three respins on a 5×5 reel set, with three extra rows initially locked. Keys can unlock additional rows, expanding the reels and increasing win potential.

Special Boosters can appear during the round, including Doublers that increase the value of up to four cash prize coins and Collectors that gather all visible cash coin values at once. Persistent versions of these boosters remain active, while Extra Life coins award an extra spin once the initial respins are exhausted.

Free Spins offer a change of pace and greater depth, with a Power Stacks feature enhancing wild and coin symbols to elevate potential.

Eruption Blaze Cashingo showcases Slingshot Studios’ continued refinement of the Cashingo franchise, delivering an engaging, well-paced gameplay experience.

Richard Vermaak, Creative Director at Slingshot Studios, said: “Our goal with Eruption Blaze Cashingo was to take what players enjoy about Cashingo and give it more room to develop.

“The combination of the Cashingo and Power Stacks mechanics introduces a dynamic element to the base game, and the enhanced ULTRA Link&Win feature adds clear progression as the grid expands. We are delighted with how the experience comes together.”

David Reynolds, Director of Games Strategy & Partner Management at Games Global, added:Eruption Blaze Cashingo is a strong addition to our portfolio and a great evolution of the Cashingo concept. Cash and jackpot coins open up new ways for the game to build, while the updates to the ULTRA Link&Win feature bring more variety to each round.

“Slingshot Studios has continued to grow the series in a way that feels natural and engaging.”

The post Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™ appeared first on Gaming and Gambling Industry Newsroom.

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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden

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BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.

As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.

“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.

You can read the full letter here:  Letter to Government on ATG gambling duty

 

The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.

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Momentum Series: A Crash Gaming collection crafted for emotions in your online casino

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FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.

Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.

The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.

Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.

Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.

Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.

“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”

FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.

 

The post Momentum Series: A Crash Gaming collection crafted for emotions in your online casino appeared first on Gaming and Gambling Industry Newsroom.

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