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Glue42 wins bet on new market segment and expands footprint

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Glue42 wins bet on new market segment and expands footprintReading Time: 2 minutes

 

The desktop application integration firm moves into APAC, supplements the existing platform with extended connectivity, adds new customers and provides best-in-class support for Bloomberg and Eikon.

 Glue42, the company bringing a simplified desktop experience and interoperability to financial institutions, today announced it is extending the connectivity of the financial desktop as well as its footprint into Asia Pacific through a reseller agreement with Chelmer. In July, the team also expanded beyond its existing wealth management portfolio into new markets and added a sports betting company as well as an alternative asset management firm as new clients. 

“Our aim is to become the system of choice for financial companies and beyond,” said Leslie Spiro, CEO, Glue42. “Month on month, we’ve added new clients and deployed new licenses. We remain committed to helping our customers tackle critical digital transformation initiatives, including business process automation, application migration and regulatory compliance. Adding third-party application and solution connectivity is in line with our strategy to deliver simple and intuitive user experiences across desktops globally. The recent client wins and expansion into Asia Pacific are a perfect testimony to this effort.”

As part of the new release, Glue42 desktop users’ apps can now interoperate with third-party websites and web apps through browser extensions, eliminating the need to have access to an application’s API or source code APIs. Using Glue42, customers and partners will now also be able to orchestrate UI and share data context with the world’s biggest financial data providers, including Eikon and Bloomberg.

Adding new clients demonstrates that the interop firm’s value proposition is valuable beyond wealth management and can easily extend into new markets.

As a result of the Glue42 Desktop implementation, traders at the U.S. employee owned hedge fund with approximately $2.24 billion in assets under management were able to simplify their desktop and increase their productivity by creating streamlined workspaces and automating previously manual operations. Furthermore, re-use of existing legacy systems meant that there was no need for the fund’s developers to re-write existing apps or purchase new apps.

The sports betting company can now help its users make more accurate predictions of soccer matches globally at a much faster pace. Through an integrated dashboard, consultants can zone in on pre-match and live games, and provide related information via contextualized screens.

“Technology is at the heart of each of these businesses,” said James Wooster, COO, Glue42. “They required dynamic technology that evolves with their markets and future technology stack, whilst allowing full utilisation of their existing technology assets. Going forward, our clients can expect deeper integration capabilities and a broader set of productivity functionality. At the same time, we will also bring the benefits of desktop interoperability to other industries and geographies, starting with Asia Pacific right now.”

“The Glue42 desktop application integration platform will help us underpin the next generation of financial desktops in Asia Pacific,” said Andy Robertson, Chief Innovation Officer at Chelmer. “We found it to be the most advanced desktop integration platform available to date and are confident that it will help us deliver simple and intuitive user experiences to our clients’ desktops.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Glue42 wins bet on new market segment and expands footprint

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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