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Glue42 wins bet on new market segment and expands footprint
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The desktop application integration firm moves into APAC, supplements the existing platform with extended connectivity, adds new customers and provides best-in-class support for Bloomberg and Eikon.
Glue42, the company bringing a simplified desktop experience and interoperability to financial institutions, today announced it is extending the connectivity of the financial desktop as well as its footprint into Asia Pacific through a reseller agreement with Chelmer. In July, the team also expanded beyond its existing wealth management portfolio into new markets and added a sports betting company as well as an alternative asset management firm as new clients.
“Our aim is to become the system of choice for financial companies and beyond,” said Leslie Spiro, CEO, Glue42. “Month on month, we’ve added new clients and deployed new licenses. We remain committed to helping our customers tackle critical digital transformation initiatives, including business process automation, application migration and regulatory compliance. Adding third-party application and solution connectivity is in line with our strategy to deliver simple and intuitive user experiences across desktops globally. The recent client wins and expansion into Asia Pacific are a perfect testimony to this effort.”
As part of the new release, Glue42 desktop users’ apps can now interoperate with third-party websites and web apps through browser extensions, eliminating the need to have access to an application’s API or source code APIs. Using Glue42, customers and partners will now also be able to orchestrate UI and share data context with the world’s biggest financial data providers, including Eikon and Bloomberg.
Adding new clients demonstrates that the interop firm’s value proposition is valuable beyond wealth management and can easily extend into new markets.
As a result of the Glue42 Desktop implementation, traders at the U.S. employee owned hedge fund with approximately $2.24 billion in assets under management were able to simplify their desktop and increase their productivity by creating streamlined workspaces and automating previously manual operations. Furthermore, re-use of existing legacy systems meant that there was no need for the fund’s developers to re-write existing apps or purchase new apps.
The sports betting company can now help its users make more accurate predictions of soccer matches globally at a much faster pace. Through an integrated dashboard, consultants can zone in on pre-match and live games, and provide related information via contextualized screens.
“Technology is at the heart of each of these businesses,” said James Wooster, COO, Glue42. “They required dynamic technology that evolves with their markets and future technology stack, whilst allowing full utilisation of their existing technology assets. Going forward, our clients can expect deeper integration capabilities and a broader set of productivity functionality. At the same time, we will also bring the benefits of desktop interoperability to other industries and geographies, starting with Asia Pacific right now.”
“The Glue42 desktop application integration platform will help us underpin the next generation of financial desktops in Asia Pacific,” said Andy Robertson, Chief Innovation Officer at Chelmer. “We found it to be the most advanced desktop integration platform available to date and are confident that it will help us deliver simple and intuitive user experiences to our clients’ desktops.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Glue42 wins bet on new market segment and expands footprint
Latest News
Gaming Americas Weekly Roundup – November 17-23
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
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National Council on Problem Gambling (NCPG) Board of Directors has announced Heather L. Maurer, MA, CAE as the organisation’s next Executive Director, effective January 7, 2026. Maurer brings more than 25 years of leadership experience in the fields of public health, policy and nonprofit management. Most recently, she served as CEO of National Association of Nurse Practitioners in Women’s Health, where she led the organisation to its strongest financial position in more than a decade by expanding revenue streams, restructuring operations and building sustainable reserves to ensure long-term growth. As Executive Director, Ms. Maurer will lead NCPG’s strategic direction and oversee its national programmes, partnerships and advocacy initiatives. Her work will focus on strengthening NCPG’s advocacy presence and uniting affiliates, policymakers, industry leaders and community partners to advance policies that prevent gambling-related harm and expand access to support services.
Hard Rock Casino Tejon, developed in partnership with the Tejon Indian Tribe, officially opens to the public following a celebratory Guitar Smash ceremony marking a historic milestone as the first full-scale gaming and entertainment property in Kern County. Located 80 miles north of Los Angeles, the $600 million project is a multi-phase investment designed to transform the region through hospitality, entertainment and economic development. The destination has created more than 1000 permanent jobs and over 5000 construction-related roles, representing the largest private hospitality investment in Kern County’s history. Hard Rock Casino Tejon is expected to continue delivering lasting benefits for the local economy, tourism sector and community development across the Southern San Joaquin Valley. The opening was celebrated with Hard Rock’s iconic Guitar Smash Ceremony, symbolising a bold new beginning.
Partnerships
BetMGM announced that the company is now an official sports betting and online casino partner of the Pittsburgh Penguins. With this multi-year agreement, BetMGM holds partnerships with all three of Pittsburgh’s major professional sports teams. Key elements of the partnership include prominent BetMGM signage and branding throughout PPG Paints Arena, co-branded social media content, exclusive promotions and premium hospitality assets for VIP fan experiences. BetMGM also plans to introduce Penguins-themed iGaming products in the near future. As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM provides resources to help customers play responsibly including GameSense, an industry leading programme, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
Hard Rock International and Seminole Gaming joined forces with nonprofit organisation Ocean Conservancy for the Global Sound Waves joint sustainability programme. This collaboration unites Hard Rock team members and communities worldwide with Ocean Conservancy’s mission of protecting the oceans by reducing waste and driving meaningful environmental change. The partnership, motivated by one of Hard Rock’s guiding mottos: Save the Planet, takes a proactive approach to ocean conservation by focusing on upstream waste management, addressing water, food and material waste to prevent it from polluting the ocean. Through comprehensive waste audits and data-driven analysis, Hard Rock and Ocean Conservancy identify diversion opportunities and implement alternatives that set meaningful waste reduction goals across Hard Rock’s global operations.
The post Gaming Americas Weekly Roundup – November 17-23 appeared first on European Gaming Industry News.
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Atlaslive Shortlisted for “Sportsbook Supplier of the Year” at EGR Latam Awards 2025
Atlaslive, a global B2B iGaming platform provider, has been shortlisted in the Sportsbook Supplier of the Year category at the first-ever EGR Latam Awards 2025.
The category honors suppliers delivering market-leading sports betting platforms or software solutions in Latin America, judged on criteria including product quality, commercial success, and client feedback. The awards ceremony will take place on Friday, 28 November 2025, at The Fairmont Copacabana in Rio de Janeiro.
Atlaslive’s nomination reflects its expansion into Latin American markets, offering scalable sportsbook architecture, localized content, and operator-first integration capabilities designed for high-growth regions.
“LATAM has a unique rhythm, and our team has learned to listen to it closely — understanding what operators need today and what they will need tomorrow. Being shortlisted for Sportsbook Supplier of the Year is a reminder of how far we’ve come as a product team and how much impact collaboration with our partners has had on our roadmap. It motivates us to keep building with the same clarity and purpose.”
—Anastasiia Poltavets, CMO of Atlaslive
About EGR Latam Awards
The inaugural EGR Latam Awards celebrate excellence across the Latin American gaming and betting ecosystem, recognising service providers, operators, and affiliates driving innovation, compliance, and growth. The first edition will be held in Rio de Janeiro on 28 November 2025.
About Atlaslive
Atlaslive delivers an iGaming platform that unifies sportsbook, casino, CRM, risk management, and analytics within a single adaptable architecture. Backed by 99.9% uptime and an agile delivery model, it supports operators as they enter new regulated markets and maintain ownership of their technology.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
Latest News
Lottomart to Welcome NetGaming’s Standout Slot Portfolio
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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.
Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.
As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.
Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”
Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”
The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.
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