Latest News
Gambling.com Group Secures USD 15.5 Million Growth Investment From Edison Partners
Reading Time: 3 minutes
Gambling.com Group Plc (“Gambling.com Group” or the “Group”) today entered into an agreement with Edison Partners (“Edison”) regarding a USD 15.5 million investment into the equity of Gambling.com Group Plc (the “Group” or “Gambling.com Group”). Edison is a growth equity investment firm which manages more than USD 1.4 billion in assets and is based in New Jersey, the new hub of regulated online gambling in America.
The agreement represents one of the most significant deals between a U.S. private equity fund and a performance marketing company focused on online gambling and sports betting. Gambling.com Group is the fastest growing and one of the most awarded leaders in performance marketing for the global online gambling industry with a particular focus on European markets. The Group expects the U.S. market to grow in size to rival that of the current European one in the coming years.
Charles Gillespie, Chief Executive of Gambling.com Group, says, “We have been thoroughly impressed by Edison Partners’ depth of expertise, breadth of knowledge and professional network. We greatly look forward to bringing on Edison as our teammate in our new American journey. Edison is the right partner at the right time, and I expect our collaboration to deliver powerful results. Their investment in the Group validates our thesis that we are the performance marketing and content platform best positioned to benefit from the expansion of regulated online gambling in the United States.”
The addition of Edison Partners to the Group’s list of investors gives the Group a strategic American growth equity partner who will help advance the Group’s objectives, particularly in its home state of New Jersey and throughout its network in the northeastern United States. As the National Football League officially kicks off, 13 states now take legal sports bets, with at least six more slated to take bets in the coming months.
“We are thrilled to enter the online gaming market with our investment in Gambling.com Group,” said Chris Sugden, Managing Partner at Edison Partners. “The company will continue to monetize the large market opportunity in Europewhile increasing investment in the U.S. Online gaming is expanding significantly as regulations are modified on a state-by-state basis.”
The Group has been executing a comprehensive plan to be the leading performance marketing company within the regulated online gambling sector in the United States since before the invalidation of the Professional and Amateur Sports Protection Act (PASPA) in May 2018. The Group’s flagship website Gambling.com is already active in New Jerseyand Pennsylvania, and the Group is investing substantial resources in Bookies.com to make it the pre-eminent source of sports betting information in the United States. The Group has secured licenses to expand business deals with gambling operators in New Jersey, Pennsylvania and West Virginia and has broadened its footprint with key management hires, a new office in Charlotte, North Carolina, and by becoming the first sports betting media group to be accepted as members of the Associated Press Sports Editors (APSE).
“Attention to sports gambling in the U.S. is booming, and we are building out a robust content team, offering products to match that interest,” Gambling.com Group Director of North American Content Gerry Ahern said. “On Bookies.com we are providing a real-time lens for sports fans that educates, entertains and informs them as they explore legal wagering options. On Gambling.com we are keeping the audience up to date with industry news and the latest in legislation as more states come online and more fans are served.”
Proceeds will be used by the Group for general corporate purposes with a view to accelerating certain investments in the United States market.
“With an exceptionally strong brand, robust content creation strategy, player-focused editorial point of view and proven marketing capabilities, Gambling.com Group is well positioned to become the leading provider of new customers to U.S.-based online sportsbook and iGaming operators,” said Gregg Michaelson, Partner at Edison Partners, who will sit on the company’s board of directors after the transaction closes. “Gambling.com Group founder and CEO Charles Gillespieis an industry leading business operator who brings the same ethical and compliant approach to the U.S. gaming market as he has in Europe.”
The investment by Edison in the Group will be satisfied through a combination of new ordinary shares in Gambling.com Group and through a sale of existing ordinary shares in Gambling.com Group by an existing shareholder. The investment will sit in Edison Partners’ latest fund closed in December 2018, their ninth fund with a size of USD 365 million.
SOURCE Gambling.com Group Plc
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gambling.com Group Secures USD 15.5 Million Growth Investment From Edison Partners

Latest News
Affilka by SOFTSWISS Joins Gaming Operations Academy
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, partners with one of the leading education centres in the industry – Gaming Operations Academy. Anastasia Borovaya, Head of Affilka by SOFTSWISS, will be joining the Affiliate Management course as a guest lecturer.
The Affiliate Management course at the Gaming Operations Academy equips industry professionals with practical skills in affiliate recruitment, relationship management, and performance optimisation. Leveraging her extensive experience driving Affilka’s expansion and innovation, Anastasia will provide students with valuable insights into effective strategies and best practices in affiliate marketing.
Affilka by SOFTSWISS currently powers more than 440 brands and continues to expand its global footprint. With a 58% year-over-year increase in player registrations, the platform is recognised for its transparency, flexibility, and data-driven approach. Recent milestones include launching the Cohort Analysis Report, a powerful tool designed to enhance traffic evaluation and player behaviour analysis.
As a leading affiliate marketing platform, Affilka consistently delivers innovative solutions tailored to the needs of iGaming operators. With 10 years of experience in the iGaming industry and extensive professional expertise, Anastasia will share valuable insights into building successful affiliate programs and optimising partnerships for long-term success.
Commenting on her participation, Anastasia Borovaya stated: “Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximise their affiliate program’s potential using the latest tools and insights.”
Affilka by SOFTSWISS remains committed to advancing the iGaming industry through education, innovation, and top-tier technological solutions. Anastasia’s involvement in the course underscores Affilka’s dedication to empowering professionals with the expertise needed to succeed in a competitive market.
Elaine Gardiner, Affiliate Management Academy Course Director, shared: “The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Joins Gaming Operations Academy appeared first on European Gaming Industry News.
Latest News
BETBY EXPANDS PREMIER CRICKET PORTFOLIO WITH LAUNCH OF X-BATTLE BAT
BETBY, the innovative sportsbook supplier, has unveiled the launch of its first fully in-house made e-sim X-Battle Bats, the debut title in its BETBY Unity Games lineup. Launched to align with the start of the cricket season, this fully automated cricket simulation is now a key addition to BETBY’s premier cricket content portfolio, delivering unmatched coverage and player engagement across both real sports and esports simulations.
X-Battle Bats pits two AI-controlled batsmen against each other in an intense, strategic duel where every shot matters. Featuring high-quality graphics, the e-sim delivers a visually engaging experience that enhances the thrill of competition. With no human input required, the simulation is powered entirely by advanced AI decision-making and realistic ball physics, ensuring that no two games are ever the same. Each match consists of 10 turns per batsman, with points awarded based on shot placement, creating a fast-paced experience filled with unpredictability and excitement.
The e-sim delivers a compelling blend of simplicity and depth. Players can witness a variety of batting styles and dynamic ball movement, making every shot feel authentic. With over 50 betting markets and 5,000 matches per month currently available—and scalable to any volume as needed—X-Battle Bats promises a non-stop stream of action for cricket fans and betting enthusiasts. As a fully in-house development, BETBY ensures 100% data accuracy and stability. The e-sim also offers unlimited customization options, allowing operators to tailor banners, players, and tournaments according to their preferences. With a particular focus on India, where cricket is highly popular, BETBY is prepared to craft bespoke solutions to meet regional demands, reinforcing its commitment to localized innovation and personalization.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “We are proud to introduce X-Battle Bats as the first product in the BETBY Unity Games lineup. This launch represents another step in our mission to continuously expand and refine our esports and virtual sports offering, ensuring operators have engaging, high-quality products tailored to their audiences. X-Battle Bats, a fresh, dynamic content that resonates with bettors worldwide, further solidifies our position as a pioneer in AI-driven sports simulations.”
As the cricket season kicks off, BETBY’s comprehensive cricket portfolio is fully equipped to meet the surge in demand surrounding the start of the Indian Premier League. Alongside X-Battle Bats, BETBY offers a broad selection of cricket betting options across multiple formats.
The supplier delivers coverage of 1,500+ real events, featuring 100+ pre-match markets and 70+ live markets, including advanced statistical player props and outright options beyond standard markets. With a dedicated team of expert traders, BETBY ensures accurate odds and seamless market updates throughout every match.
For eCricket enthusiasts, Competitive eCricket provides an immersive experience with 1,000+ events per month, featuring real players competing in two simulators—Cricket 24 (for PC and consoles) and Real Cricket 24 (for mobile devices). The format consists of 5-over matches, with betting available across three core markets for both pre-match and live wagering.
BETBY’s proprietary esports feed BETBY Games further strengthens its cricket offering with high-frequency AI-powered simulations. The Classic format features 10,000+ events per month, covering the top five global cricket leagues, with 100% stability, over 10 betting markets, and 5-over matches. Meanwhile, the Blitz format delivers 5,000+ ultra-fast matches lasting from 3 to 5 minutes in a 1-over format, offering 20+ betting markets and ultra-low margins.
With this extensive cricket-focused product suite, BETBY is fully prepared to support operators and bettors as the world’s biggest T20 tournament gets underway.
The post BETBY EXPANDS PREMIER CRICKET PORTFOLIO WITH LAUNCH OF X-BATTLE BAT appeared first on European Gaming Industry News.
Latest News
GAMOMAT expands its Gaming for the Climate initiative with the launch of Great Grizzly
GAMOMAT, one of the leading independent German software developers for slot games, is launching its brand-new title “Great Grizzly” as part of its Gaming for the Climate initiative. The initiative was first launched in 2021, and the fifth game to join the initiative will support Vital Ground in its mission to protect grizzly bear habitats across North America.
A share of the GAMOMAT-revenue generated from Great Grizzly will directly benefit Vital Ground, a nationally accredited land trust specialising in conserving and connecting key habitats for grizzly bears and other wildlife. Since launching in 1990, the trust has protected and enhanced over 1 million acres of critical habitat, working to prevent human-wildlife conflicts and ensure long-term biodiversity conservation.
Set in the expansive wilds of North America, Great Grizzly takes players on a stunning journey through a kingdom ruled by the majestic grizzly bear. The grizzly bear is the big star of this new release, joined by an array of beautiful animals roaming on the reels.
Free games can carry multipliers of up to 27 and will be activated if three, four, or five golden paw print symbols are shown on the reels. Three symbols enable eight free games, four enable 15 free games, and five enable 20 free games. During free games, the golden grizzly bear can leap onto the reels, transforming eagles, lynx, wolves, and deer into the powerful bear symbol to enhance the returns.
Great Grizzly is available to all Bragg operator partners through Bragg HUB. With this latest addition, GAMOMAT’s catalogue of games supporting climate protection now includes Book of Oasis (Healthy Seas), Monkey Mania (Borneo Orangutan Survival), Lava Lions (African Wildlife Foundation), and Alexandria Fire (WeForest).
Dietmar Hermjohannes – Founder of GAMOMAT said: “Gaming for the Climate is not only raising awareness but also taking action on environmental matters close to our hearts. Vital Ground has been doing crucial conservation work to protect North America’s grizzly bears. Together, we can protect the climate while creating better places for people and wildlife. All of this is achieved through a fantastic game that celebrates the breathtaking beauty of the North American wilderness. I couldn’t be prouder of my team.”
The post GAMOMAT expands its Gaming for the Climate initiative with the launch of Great Grizzly appeared first on European Gaming Industry News.
-
Latest News3 months ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Kambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News3 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News3 months ago
Imagine Live Partners with King.rs
-
Latest News1 month ago
Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
-
Latest News1 month ago
Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
-
Latest News1 month ago
Swintt secured ISO 27001: 2022 certification
-
Latest News3 months ago
Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates
You must be logged in to post a comment Login