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YGAM student research welcomed by UK Gambling Commission

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The results of a survey published by the Young Gamers and Gamblers Education Trust (YGAM), highlighting how university students are using videos games and gambling as an attempt to relieve financial and academic pressures, has been praised by the Gambling Commission for providing ‘further information, detail and understanding.’

Helen Rhodes, Programme Director at the Gambling Commission welcomed the research which was published this week, stating: “There are a variety of actions and educational initiatives which are connected with the research and it is important these are undertaken in a planned, joined-up way. The National Strategy to Reduce Gambling Harms, launched earlier this year, will be the most effective way to ensure this vital coordination and partnership work takes place and drives faster progress to reducing gambling harms.  We look forward to working with colleagues at YGAM in the months ahead.”

The report, which was conducted amongst a sample of 2,000+ students in higher education by Red Brick Research, specialists in higher education and student research, reveals that:

• 48 percent of those who game every day said it has got in the way of friendships and studies.
• The more frequently students game, the greater the impact.  The research revealed that for those who game every day, one fifth have a negative sense of belonging at university, and over one-third say it has got in the way of their social life.
• 264,000 students in the UK are at some risk from gambling with around 88,000 defined as problem gamblers.
• 59 percent of students who gamble say they are always worrying about their financial situation while 16 percent have gambled more than they could afford.

Commenting on the report findings Lee Willows, YGAM CEO said: “There has been growing concern around the impact of gaming and gambling for young people and the purpose of this survey was to better understand a less well researched community, students in higher education.  Students at university are often away from home, managing their finances and their lives independently for the first time. The research shows that we need to continue to expand our university partnerships and work together to raise awareness around financial advice, well-being, support services as well as the potential risks of gambling and gaming.”

Mike Wojick, Chair of the Board for YGAM commented: “This is an extraordinarily insightful piece of research into attitudes and behaviours of students around gaming and gambling, which not only supports YGAM’s University and Student Engagement Programme, but it will ideally result in follow up research, to unpick some of the findings. Earlier in the year when I prepared the initial scope for this research, I was convinced this was a priority for YGAM so as to provide a platform to better inform our support to students, and to provide evidence to ensure the issues become more of a priority for policy makers and Universities. Some of the themes that particularly jump out are the scale of numbers of young people at risk, not just financial or digital resilience but also knock on factors such as mental health and wellbeing, stress, anxiety, sleep deprivation, academic performance and even the potential to drop out of their courses. YGAM continues to be a contemporary and agile charity responding to young adults’ education needs around safer gambling and gaming. I am looking forward to working with the YGAM team, higher education sector and the industries to make this more than just insightful research, it needs to lead to practical action.”

Ben Cooke, Research Director at Red Brick Research who led the study, says “Students provided valuable insights into their experiences of gaming and of gambling, how it relates to their studies, their finances, and social lives.  For me the most interesting finding was the lack of awareness that gaming could be an addiction or of the overall help and information available to students. YGAM’s approach of practical action in response to these findings is reassuring as the challenges students are facing are significant.”

The full report is available to download at www.ygam-research.org


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: YGAM student research welcomed by UK Gambling Commission

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affilka by SOFTSWISS Joins Gaming Operations Academy

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SOFTSWISS, a global tech company with over 15 years of experience in iGaming, partners with one of the leading education centres in the industry – Gaming Operations Academy. Anastasia Borovaya, Head of Affilka by SOFTSWISS, will be joining the Affiliate Management course as a guest lecturer. 

The Affiliate Management course at the Gaming Operations Academy equips industry professionals with practical skills in affiliate recruitment, relationship management, and performance optimisation. Leveraging her extensive experience driving Affilka’s expansion and innovation, Anastasia will provide students with valuable insights into effective strategies and best practices in affiliate marketing.

Affilka by SOFTSWISS currently powers more than 440 brands and continues to expand its global footprint. With a 58% year-over-year increase in player registrations, the platform is recognised for its transparency, flexibility, and data-driven approach. Recent milestones include launching the Cohort Analysis Report, a powerful tool designed to enhance traffic evaluation and player behaviour analysis.

As a leading affiliate marketing platform, Affilka consistently delivers innovative solutions tailored to the needs of iGaming operators. With 10 years of experience in the iGaming industry and extensive professional expertise, Anastasia will share valuable insights into building successful affiliate programs and optimising partnerships for long-term success.

Commenting on her participation, Anastasia Borovaya stated: “Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximise their affiliate program’s potential using the latest tools and insights.”

Affilka by SOFTSWISS remains committed to advancing the iGaming industry through education, innovation, and top-tier technological solutions. Anastasia’s involvement in the course underscores Affilka’s dedication to empowering professionals with the expertise needed to succeed in a competitive market.

Elaine Gardiner, Affiliate Management Academy Course Director, shared: “The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Joins Gaming Operations Academy appeared first on European Gaming Industry News.

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BETBY EXPANDS PREMIER CRICKET PORTFOLIO WITH LAUNCH OF X-BATTLE BAT

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BETBY, the innovative sportsbook supplier, has unveiled the launch of its first fully in-house made e-sim X-Battle Bats, the debut title in its BETBY Unity Games lineup. Launched to align with the start of the cricket season, this fully automated cricket simulation is now a key addition to BETBY’s premier cricket content portfolio, delivering unmatched coverage and player engagement across both real sports and esports simulations.

X-Battle Bats pits two AI-controlled batsmen against each other in an intense, strategic duel where every shot matters. Featuring high-quality graphics, the e-sim delivers a visually engaging experience that enhances the thrill of competition. With no human input required, the simulation is powered entirely by advanced AI decision-making and realistic ball physics, ensuring that no two games are ever the same. Each match consists of 10 turns per batsman, with points awarded based on shot placement, creating a fast-paced experience filled with unpredictability and excitement.

The e-sim delivers a compelling blend of simplicity and depth. Players can witness a variety of batting styles and dynamic ball movement, making every shot feel authentic. With over 50 betting markets and 5,000 matches per month currently available—and scalable to any volume as needed—X-Battle Bats promises a non-stop stream of action for cricket fans and betting enthusiasts. As a fully in-house development, BETBY ensures 100% data accuracy and stability. The e-sim also offers unlimited customization options, allowing operators to tailor banners, players, and tournaments according to their preferences. With a particular focus on India, where cricket is highly popular, BETBY is prepared to craft bespoke solutions to meet regional demands, reinforcing its commitment to localized innovation and personalization.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “We are proud to introduce X-Battle Bats as the first product in the BETBY Unity Games lineup. This launch represents another step in our mission to continuously expand and refine our esports and virtual sports offering, ensuring operators have engaging, high-quality products tailored to their audiences. X-Battle Bats, a fresh, dynamic content that resonates with bettors worldwide, further solidifies our position as a pioneer in AI-driven sports simulations.”

As the cricket season kicks off, BETBY’s comprehensive cricket portfolio is fully equipped to meet the surge in demand surrounding the start of the Indian Premier League. Alongside X-Battle Bats, BETBY offers a broad selection of cricket betting options across multiple formats.

The supplier delivers coverage of 1,500+ real events, featuring 100+ pre-match markets and 70+ live markets, including advanced statistical player props and outright options beyond standard markets. With a dedicated team of expert traders, BETBY ensures accurate odds and seamless market updates throughout every match.

For eCricket enthusiasts, Competitive eCricket provides an immersive experience with 1,000+ events per month, featuring real players competing in two simulators—Cricket 24 (for PC and consoles) and Real Cricket 24 (for mobile devices). The format consists of 5-over matches, with betting available across three core markets for both pre-match and live wagering.

BETBY’s proprietary esports feed BETBY Games further strengthens its cricket offering with high-frequency AI-powered simulations. The Classic format features 10,000+ events per month, covering the top five global cricket leagues, with 100% stability, over 10 betting markets, and 5-over matches. Meanwhile, the Blitz format delivers 5,000+ ultra-fast matches lasting from 3 to 5 minutes in a 1-over format, offering 20+ betting markets and ultra-low margins.

With this extensive cricket-focused product suite, BETBY is fully prepared to support operators and bettors as the world’s biggest T20 tournament gets underway.

The post BETBY EXPANDS PREMIER CRICKET PORTFOLIO WITH LAUNCH OF X-BATTLE BAT appeared first on European Gaming Industry News.

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GAMOMAT expands its Gaming for the Climate initiative with the launch of Great Grizzly

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GAMOMAT, one of the leading independent German software developers for slot games, is launching its brand-new title “Great Grizzly” as part of its Gaming for the Climate initiative. The initiative was first launched in 2021, and the fifth game to join the initiative will support Vital Ground in its mission to protect grizzly bear habitats across North America.

A share of the GAMOMAT-revenue generated from Great Grizzly will directly benefit Vital Ground, a nationally accredited land trust specialising in conserving and connecting key habitats for grizzly bears and other wildlife. Since launching in 1990, the trust has protected and enhanced over 1 million acres of critical habitat, working to prevent human-wildlife conflicts and ensure long-term biodiversity conservation.

Set in the expansive wilds of North America, Great Grizzly takes players on a stunning journey through a kingdom ruled by the majestic grizzly bear. The grizzly bear is the big star of this new release, joined by an array of beautiful animals roaming on the reels.

Free games can carry multipliers of up to 27 and will be activated if three, four, or five golden paw print symbols are shown on the reels. Three symbols enable eight free games, four enable 15 free games, and five enable 20 free games. During free games, the golden grizzly bear can leap onto the reels, transforming eagles, lynx, wolves, and deer into the powerful bear symbol to enhance the returns.

Great Grizzly is available to all Bragg operator partners through Bragg HUB. With this latest addition, GAMOMAT’s catalogue of games supporting climate protection now includes Book of Oasis (Healthy Seas), Monkey Mania (Borneo Orangutan Survival), Lava Lions (African Wildlife Foundation), and Alexandria Fire (WeForest).

Dietmar Hermjohannes – Founder of GAMOMAT said: “Gaming for the Climate is not only raising awareness but also taking action on environmental matters close to our hearts. Vital Ground has been doing crucial conservation work to protect North America’s grizzly bears. Together, we can protect the climate while creating better places for people and wildlife. All of this is achieved through a fantastic game that celebrates the breathtaking beauty of the North American wilderness. I couldn’t be prouder of my team.”

The post GAMOMAT expands its Gaming for the Climate initiative with the launch of Great Grizzly appeared first on European Gaming Industry News.

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