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Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

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‘Why Americans Do (and Don’t) Bet On Sports’ provides an in-depth look at the attitudes and behaviors of Americans with analysis from the leading research firm in the regulated U.S. sports betting market

Eilers & Krejcik Gaming — a leading, objective source for analysis of the U.S. gaming industry — offers a clearer picture of American sports bettors with the release of its survey, “Why Americans Do (And Don’t) Bet On Sports,” which surveyed nearly 3,000 Americans covering hundreds of data points related to legal sports betting.

“For all of the hype surrounding the spread of regulated sportsbooks, there’s still a massive amount of ambiguity around how Americans will actually interact with legal sports betting,” said Chris Grove, a partner at Eilers & Krejcik and director of the firm’s sports betting practice. “Our latest survey provides an additional tool for anticipating how consumers are likely to respond to the rapid expansion of state-sanctioned betting on sports.”

The survey provides a detailed assessment of four segments of American consumers:

  • Mainstream Bettors: A composite picture of all active sports bettors in the U.S.
  • Engaged Bettors: Those with the highest involvement in sports betting among active bettors.
  • Interested Non-Bettors: Those who are not active bettors but would consider betting on sports.
  • Uninterested Non-Bettors: Those who don’t bet now and don’t intend to.

Key findings of the survey include:

  • Professional football is the dominant sport among bettors, with 93% of Mainstream Bettors reporting that they bet on an NFL game in the last 12 months.
  • 41% of Mainstream Bettors are “somewhat satisfied” with their current betting method, and 45% are “extremely satisfied,” pointing to a major challenge for legal sportsbooks hoping to win bettors away from bookies and illegal offshore betting sites.
  • Betting on esports is more popular than some might imagine. 27% of Mainstream Bettors report wagering on an esports event within the last year.
  • Mainstream Bettors report being the most comfortable betting on sports with a casino brand (70%) or a sports organization (66%). A state lottery brand followed far behind at 47%, with media and fantasy sports brands rounding out the list at 42% each.
  • The majority (61%) of Interested Non-Bettors (those who don’t bet now but would consider it) are female.
  • 40% of Interested Non-Bettors report that legalization would positively influence their attitude toward sports betting. Only 5% of Uninterested Non-Bettors said that legalization would positively impact their attitude toward sports betting.
  • Sports betting brand preference among Interested Non-Bettors differs markedly from Mainstream Bettors. The top pick among interested non-bettors? Lottery brands (68%), followed by casino brands (50%) and sports organizations (48%). Media brands (27%) and fantasy sports brands (11%) trailed far behind.

To purchase a copy of the survey, contact DJ Leary: [email protected].

For more information or to subscribe to Eilers & Krejcik Gaming’s research products, visit www.ekgamingllc.com

 

About Eilers & Krejcik Gaming:
Eilers & Krejcik Gaming is a California-based boutique research and advisory firm. The firm’s work on the U.S. regulated sports betting issue includes a series of 50-state projections that have become the widely accepted basis for discussion of the U.S. market’s potential. Recent state-governmental engagements have included West Virginia and Indiana, for which Eilers & Krejcik Gaming provided comprehensive market projections, economic impact projections, and fiscal analyses relating to sports betting and online gambling.

 

SOURCE Eilers & Krejcik Gaming


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Americas Weekly Roundup – February 3-9

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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Governor Joe Lombardo has announced the appointment of Chandeni Sendall to the Nevada Gaming Control Board. Since 2015, Ms. Sendall has served as a Deputy City Attorney for the City of Reno, practicing in the civil division. Before her work in the Reno City Attorney’s Office, Ms. Sendall worked in civil and commercial litigation, served as an in-house legal intern for Caesars Entertainment, and clerked for the Honorable James W. Hardesty at the Nevada Supreme Court. While attending the William S. Boyd School of Law, Ms. Sendall served as the Editor-in-Chief of the UNLV Gaming Law Journal. Before her legal career, she served for several years as an Internal Auditor for Caesars Entertainment.

TheLotter US has send a reminder to customers to be vigilant against online phishing scams and fraudulent websites. With online lottery courier services growing in popularity, cybercriminals often target unsuspecting individuals with fraudulent emails and messages that falsely claim recipients have won a lottery prize. TheLotter Group’s announcement follows their fraud team’s discovery of phishing attempts, including several fraudulent websites impersonating the courier service’s platform.

The Pennsylvania Gaming Control Board has approved three consent agreements presented by its Office of Enforcement Counsel resulting in total fines of $282,205. The largest of the fines is $260,905 and was assessed against Interactive Gaming Operator BetMGM for 152 instances in which an individual on the Board’s Interactive Self-Exclusion List was permitted to gamble on their sites. Licensed operators of iGaming sites in Pennsylvania must deny individuals on the self-exclusion list from establishing or maintaining an interactive gaming site.

Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country. Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.

Partnerships

Everi Holdings Inc in an agreement with 1/ST, North America’s preeminent Thoroughbred horse racing and pari-mutuel wagering company, announced the launch of their new mobile app and wagering experience, Gulfstream Racing. The new Gulfstream Racing App is now available in the Apple App Store. This launch is part of Everi’s strategic expansion into Sports and Entertainment following its acquisition of Venuetize in 2023 and expands the company’s footprint in the horse racing segment. Gulfstream Racing will be a valuable companion app for guests seeking the premier hospitality experience that 1/ST provides.

Payflo Inc. has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry. Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.

The post Gaming Americas Weekly Roundup – February 3-9 appeared first on European Gaming Industry News.

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Enjoy the Year of the Wooden Snake with Fortune Snake!

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Fortune Snake is Endorphina’s newest oriental slot that teleports players to a sacred temple, straight to the heart of the Wooden Snake. With cascading reels and Free Games with Extra Multipliers up to x100, Fortune Snake invites players to explore the mysteries of the hidden temple.

According to the Chinese calendar, the Year of the Wood Snake brings a unique blend of wisdom, luck, and transformation – and we’ve immortalized this experience in our slot game! In Fortune Snake, players will travel to a misty land, where the temple of the Snake stands hidden and untouched, only visible to the keen observer and brave explorer. The red paper lanterns swing in the melody of the wind, patiently waiting for the next daring traveler to uncover the secrets buried beneath.

Fortune Snake is a 6-reel, 5-row oriental slot with scattered payouts, offering thrilling features including:

  • Powerful Firecrackers – enhancing the gaming experience by exploding and blasting off symbols from the same line and reel except Multipliers and Bonus symbols.
  • High-quality Graphics – fully immersing players into the world of the Wooden Snake, taking them on a thrilling adventure.
  • Mobile-friendly Design – allowing players to have a seamless gaming experience from their mobile devices.
  • Classic Risk Game – giving players the opportunity to double their winnings up to 10x.
  • Bonus Pop feature – triggering the Free Games instantly.

The Year of the Wood Snake brings excitement and incredible luck as it rolls in, and our Fortune Snake embodies this perfectly! Mystical and lively, this slot game welcomes the new year with eye-catching fireworks and irreplaceable firecrackers, setting the stage for an incredible year ahead!

As a leading casino content provider for over 10 years, we at Endorphina have focused on creating unique gaming experiences for many different audiences. Starting from our player-centered approach to game development, Endorphina game slots provide outstanding entertainment for players, from crisp graphics and innovative mechanics to engaging gameplay and unique themes.

The post Enjoy the Year of the Wooden Snake with Fortune Snake! appeared first on European Gaming Industry News.

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FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance

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Mastercard just announced the latest cohort of Start Path, its award-winning startup engagement program, and FairPlay has been selected as one of the eight companies pioneering the next generation of financial technology.

Why does this matter? AI is playing an increasingly critical role in financial decision-making—determining who gets approved for a loan, what terms they receive, and even how compliance is maintained. But without the right infrastructure, AI models can reinforce old biases instead of driving better, more inclusive outcomes.

“My vision for the future of financial technology is to build fairness infrastructure for financial services, allowing all financial institutions to de-bias their digital decisions in real time,” says Kareem Saleh, CEO of FairPlay.

As part of the Start Path New Networks program, FairPlay will work with Mastercard and its partners to scale solutions that help financial institutions refine their AI models, fix blind spots, and ultimately improve both revenue and outcomes for consumers.

With AI decision-making under increasing regulatory and public scrutiny, this collaboration raises important questions about the future of financial technology that Saleh can speak on:

  • How can AI-driven decisioning improve financial inclusion without increasing risk?
  • What role will open banking play in making AI models more accurate and transparent?
  • How should financial institutions prepare for a future where AI accountability is a market expectation, not just a regulatory requirement?

 

The post FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance appeared first on European Gaming Industry News.

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