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iGaming motivators: a case study with gamification
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Different players have individual motives that make them play, but do they have something in common? Of course, they have. It can be classified in one way or another, we tried to identify the most common types of motivators.
Winning
One of the basic needs of every person is to win. And everyone wants to win by some miracle than by hard work. Therefore, when it comes to iGaming, so it would make sense that winning is a big motivator. However, in study after study and survey after survey, the chances of a big win are not the main driving force for the players. Instead, this factor tends to be the second or third most important issue for the majority of people. But what is higher?
Entertainment
Some people can’t understand what would motivate someone to want to play at a casino for fun because they feel it is a waste of money. However, there are some individuals who play slots or table games with low buy-in. They spend money without any expectation of a return and solely for entertainment value, any winnings on top of this are considered a bonus.
The main reason for them to play is to have an exciting gaming experience. For a casino, one way to ensure this is to come up with a large number of various proposals.
For example, Bootlegger has a wide selection of the most popular online games from well-known providers — NetEnt, BetSoft, Evolution, Microgaming — for the enjoyment of all guests. There are new high-tech offers mixed in with casino classics there, so anyone can choose a preferred one from a variety of classic and video slots, live games, table games, video poker and jackpot games. Each player can choose by the name of their prefered game or by category.
Loyalty programs
Another way to engage players to the casino is a special program for loyal clients. There are some reasons for this: to thank the player for his/her constancy, to make the player feel the importance and to offer him/her individual approach in order to get the most out of the game at the casino and to discover more.
One of the most popular loyalty programs is based on the calculation of complimentary points. Every player earns complimentary points by playing slots at the casino. Each bet increases its amount, points can be exchanged for real money. The more points a player earns, the higher his status is and the exchange rate will be. There are 6 stages of the VIP Program at Bootlegger: Bartender, Tester, Sommelier, Cavist, Collector, Bootlegger with a growing number of privileges.
The casino also offers bonuses that motivate online players and they return to these websites again and again to get more bonuses and in the hope of becoming richer. Players continue to make more money and the gambling houses earn trust and loyalty in the process.
The most known bonus is a welcome bonus. This is a regular promotion for newcomers, almost every casino offers it on different conditions. At Bootlegger, this is a 100% welcome bonus up to 500 EUR/USD on deposit and a chance to get 100 free spins.
Another way to reward a player is to offer him/her unique bonuses which are specific for this casino. An excellent example of creating the unique bonus is the Journey program at Bootlegger, developed using the modern gamification techniques.
Case study: BOSS. Gaming Platform for Bootlegger
BOSS. Gaming Platform has shown an innovative approach in creating a bonus system for its Bootlegger project. The company has created a unique bonus system with great motivation for players to make more deposits and do more actions on the website. The logic of the system was created in order to change the usual system of bonuses and motivate players to make them more passionate about the game.
A galaxy of the most delicious and best-flavoured alcoholic drinks was created at Bootlegger.
The journey begins on Earth that consists of six continents and the player can explore all the traditional and unique drinks on each. The website will guide you from one country to another and give you trophies for completing each task.
The player receives a trophy for his/her actions (registration, depositing, etc.) and unlocks locations with various bottles of alcohol. Information about new unlocks will be displayed in the main menu next to the Journey item. Passive actions such as a player’s birthday, a year at the website etc. are also included in the bonus system. Complete the map step by step and get a classic drink of the country and additional bonuses. All progress appears on Progress Bar.
When all countries on the continent are completed you will receive a bonus. All your trophies are stored in the cellar. You can check the bottles and see which continents they are from any time during the game. After completing all 139 tasks and receiving all the bottles, the player will be rewarded with an extra bonus.
So, Journey is a really exciting quest that gives additional motivation to players and provides them with interesting facts about local alcohol culture in each country. Extra bonuses are also a good implementation in this unique promotion.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iGaming motivators: a case study with gamification

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Fast Track AI to change the face of iGaming CRM
Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.
For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.
Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.
“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.
“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.
The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.
Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action
The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.
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TSG Group’s financial results for Q2 2025: solid foundations, transformation of core titles and global debut of Trophy Hunter.
In Q2 2025, Ten Square Games consistently executed its plan to transform its core titles and further expanded the flight simulator segment, with a particular focus on Wings of Heroes. The share of TSG Store in Group bookings reached new record levels.
The Company successfully prepared for the launch of its newest game, Trophy Hunter, on the global market and made significant progress in developing Real Combat Simulator. Although in the short term the effects of these efforts are not yet fully visible in q/q results, on a y/y basis – in H1 2025 – the Group recorded clear improvement in adjusted EBITDA and net profit, and generated a strong cash position.
“Our strategy is clear – the transformation of our core titles, accelerating the growth of Wings of Heroes, and bringing new projects to market. The past quarter showed that we are making real progress in each of these areas, even if the effects are not always immediately visible. That is why we are especially pleased with the successful launch of Trophy Hunter – our first new title since 2022. Players received it very positively, and early KPIs demonstrate clear growth potential. The progress achieved so far strengthens our conviction that the path we have chosen for the Group’s development is the right one.” – said Andrzej Ilczuk, CEO of Ten Square Games S.A.
Transformation of core titles
In H1 2025, Group bookings amounted to PLN 171.9 million, down 12.3% y/y, driven by declines in both core titles. In Fishing Clash, bookings reached PLN 101.4 million in H1, including PLN 48.7 million in Q2 2025 alone. Hunting Clash generated bookings of PLN 33.9 million in H1, of which PLN 15.2 million came in Q2 2025.
The Group continued the transformation process in both titles, aimed at halting the decline in bookings and rebuilding monetization potential. Key actions included extensive testing of player segmentation and offers, as well as improving the early-game user experience. During the period, user acquisition spending was significantly reduced. This was a deliberate decision which, while lowering bookings in the short term, is designed to increase the effectiveness of marketing investments in the longer perspective.
A return to higher marketing spend is planned once key game metrics, in particular early retention, improve. Enhancing the early-stage player experience remains a critical element of the transformation process. According to the Management Board, the tests already show initial positive signals, although full effects will take more time as the solutions are extended to larger groups of players who account for a significant share of Group bookings.
Growth of projects with increasing importance: Wings of Heroes, Real Flight Simulator and TSG Store
Titles in the flight simulator segment maintained positive y/y growth in bookings. In H1 2025, Wings of Heroes achieved bookings of PLN 13.6 million, up 111.7% y/y, while Real Flight Simulator generated PLN 10.5 million (+7.9% y/y). In Q2 2025, bookings for these projects reached PLN 6.3 million and PLN 5.2 million respectively. Both projects will soon deliver new updates to players.
TSG Store approached the strategic threshold of 25% share in Group bookings – in June 2025 the ratio stood at 23.4%. The share reached 32.9% in Fishing Clash and 21.7% in Hunting Clash. Record results of TSG Store were driven primarily by systematic in-house development, including the introduction of a unique currency in Hunting Clash, a redesigned store in Fishing Clash, and the implementation of a loyalty system for customers. An important external factor was also a U.S. federal court ruling allowing direct in-app communication with players using Apple devices in the USA about the store’s offer.
New projects: successful global debut of Trophy Hunter and development of Real Combat Simulator
On July 3, 2025, the global premiere of Trophy Hunter took place – Ten Square Games’ first new release since October 2022. Early retention and monetization metrics outperform the Group’s previous titles and highlight the game’s growth potential. The Company is supporting its development with marketing campaigns whose budgets are gradually increasing. The product roadmap for H2 2025 assumes rapid enrichment of the game with new content and features designed to strengthen its community aspects and differentiate Trophy Hunter from competitors. The team’s top priority at this stage is to support player retention and engagement. As of August, the development team has been expanded to 11 people. Trophy Hunter operates on a hybrid model, generating revenues from both in-app purchases and ads.
At the same time, Real Combat Simulator, developed by the Group’s subsidiary Rortos, is progressing. Work is currently underway on an update introducing multiplayer mode and new content – a key stage bringing the project closer to global launch.
Solid foundations and financial flexibility
“In the first half of 2025, Ten Square Games’ financial results improved year-on-year despite a decline in bookings. This improvement was largely driven by reduced marketing spend and strong cost discipline across other areas. During this period, we once again allocated a record-high dividend to our shareholders, while the strength of our business model was confirmed by a solid cash position that ensures financial flexibility for the future,” said Magdalena Jurewicz, CFO of Ten Square Games S.A.
In H1 2025, adjusted EBITDA of the Ten Square Games Group reached PLN 57.6 million, up 5.0% y/y. In Q2 2025, adjusted EBITDA stood at PLN 27.0 million – broadly in line with last year, but down 11.4% compared to Q1 2025. Net profit in H1 2025 increased 18.7% y/y to PLN 47.4 million, while in Q2 it amounted to PLN 20.0 million, lower both y/y and q/q.
Operating cash flow in January–June 2025 amounted to PLN 56.3 million, of which PLN 26.3 million was generated in Q2. In the same period, the Company paid a dividend of PLN 100 million and settled an earn-out payment of PLN 14.7 million to the former owners of Rortos. Regular generation of cash from operations provides the Group with solid financial foundations, enabling simultaneous investment in growth and sharing profits with shareholders.
The post TSG Group’s financial results for Q2 2025: solid foundations, transformation of core titles and global debut of Trophy Hunter. appeared first on European Gaming Industry News.
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Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, shares first takeaways from a Kantar-led qualitative study conducted at iGB L!VE London, showing that security, reliability and revenue-growth potential are the most influential criteria when selecting iGaming software partners. The findings also place SOFTSWISS first by Net Promoter Score (NPS) – the industry benchmark for client loyalty and advocacy.
Designed as an event-based, face-to-face qualitative survey, the Kantar study explored how operators, game providers, and iGaming tech companies make procurement and partnership decisions. Across the total sample, respondents most frequently ranked safety and security of operations as the number-one driver, followed by a reliable partner with a strong market reputation and the ability to open up new revenue opportunities. Close behind were stable, low-downtime infrastructure and a high level of client service – signalling that risk mitigation and dependable delivery are the baseline for partnership decisions, with growth enablement expected rather than optional.
The study revealed a clear divide in priorities between final decision-makers and decision influencers. Influencers place comparatively more weight on the “everyday assurances” of an iGaming platform, like:
- Security
- Client service
- Optimised service infrastructure
Final decision-makers look further out, prioritising:
- Stable infrastructure with minimal downtime
- Clear business-growth levers
- A reliable partner with a strong market reputation
For vendors, the takeaway is to address both sides: demonstrate service excellence to operational stakeholders and prove resilience, scalability and go-live readiness to executive sponsors.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, said: “Security and reliability are now the non-negotiables of iGaming procurement. What Kantar’s work highlights is the two-lens buying logic: operational teams evaluate partners on day-to-day assurance – robust security, responsive support and efficient infrastructure – while final decision-makers judge long-term resilience, Tier-1 launch readiness and the capacity to unlock new revenues. Our roadmap is built for both: verifiable security and service benchmarks today, coupled with proven high-load performance and compliance for tomorrow’s growth.”
Net Promoter Score, calculated as the share of promoters minus detractors, is a widely used indicator of client loyalty. SOFTSWISS achieved the highest NPS in the evaluated set. In open responses, clients most often described SOFTSWISS as a “reputable company” and “most reliable”, repeatedly citing “reliability” as the key reason for high ratings. Beyond NPS, SOFTSWISS was most frequently associated with a broad range of strengths: safety and security, a reliable partner with strong market standing, stable and low-downtime tech infrastructure, and a high level of client service.
SOFTSWISS continues to share market-ready expertise with industry stakeholders. Recent resources include the Sportsbook Online Calculator and the iGaming in LatAm Report, both available on the SOFTSWISS website.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty appeared first on European Gaming Industry News.
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