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Genting online unveil revamped GentingBet website to consolidate digital offering
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Leading leisure and entertainment operator Genting will rebrand its online casino, live casino and sportsbook offering as GentingBet, as it brings its product range together as one brand for the first time online across desktop and mobile devices.
The new mobile first GentingBet platform will offer customers an improved experience via a range of new tools, new games and new sports betting markets together with a new design which provides intuitive functionality and navigation. The branding has also been overhauled to create a more distinct, consistent and recognisable look and feel, and one that supports Genting’s vision of being the most prestigious, accessible and responsible online operator.
The launch of the new website is a significant part of GentingBet’s move to establish the brand in key European territories. As part of its ambitious growth strategy, the operator has applied for gaming licences in Malta and Spain with further applications to follow in due course.
With an expansive array of casino games already available to its customers, GentingBet users will have access to an enhanced selection of new casino, live casino and slot games. Newly signed partnerships with leading game developers NetEnt, PlayNGo and Red Tiger will see the market’s most popular titles, including Starburst, Gonzo’s Quest and Butterfly Staxx, all available on GentingBet for the first time.
Genting’s exclusive Live From casino games will be more prominent on the website as GentingBet brings together its offline and online casino experiences. The Live From games allow online players and in casino customers to play at the same tables on the main gaming floor of a range of Genting’s premiere land-based casinos. The existing Live From products gives customers the chance to play live roulette or baccarat via live streams at Genting venues in Birmingham, Edinburgh, Manchester and exclusive venues in London such as the world famous Crockfords and Palm Beach, with more locations set to follow shortly.
The GentingBet sportsbook will continue to offer competitive prices on all the top sports markets, while a series of virtual sports betting games in horse racing, football and greyhounds provide a unique gaming experience. The website relaunch will give customers access to two new virtual games, a motor sports one and a cycling title.
Having recently been named the first gambling company to achieve GamCare’s Safer Gambling Standard, the social responsibility quality standard for the gambling industry, Genting’s longstanding commitment to responsible gaming is evident as it continues to exceed the regulatory standard to ensure a safe and responsible gaming environment. On the new website there is increased visibility of its safer gambling tools to help customers set their own loss limits, deposit limits and wagering limits. Genting have also partnered with customer service provider Zendesk for the new site launch to provide users with access to a call back service which offers customer support round-the-clock via telephone and an online chat function.
Jeremy Taylor Managing Director of Genting Online said: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device.
“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”
He added: “GentingBet is the online destination of choice for customers who want to enjoy the best of a premium and authentic land-based experience combined with a dynamic, exciting and safe online environment.
“And, as part of our evolution we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers. We have a fantastic range of online casino games, plus a dynamic and comprehensive sportsbook, but what is truly unique is our immersive range of live streamed casino games – all available regardless of what device customers play on.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Genting online unveil revamped GentingBet website to consolidate digital offering

Latest News
2025 Gaming in Holland Conference announces headline speakers
The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, is proud to announce its first confirmed speakers.
The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
First speakers announced
We are very happy to welcome the following key decision makers to our speaker line-up:
- Arjan Blok, CEO, Nederlandse Loterij
- Renske Fikkers, Head of Market Supervision, Netherlands Gambling Authority
- Justin Franssen, Partner, Franssen Tolboom Advocaten
- Dr. Andreas Ditsche, CEO, iGaming.com
- Josh Hodgson, COO, H2 Gambling Capital
About the 2025 GiH Conference: A Change is Gonna Come?
Recently, Teun Struycken, State Secretary for Legal Protection, announced a far-reaching revision of the Dutch Remote Gambling Act.
This month, the Dutch Lower House will hold roundtable discussions on the current state of the regulated gambling market. These roundtable discussions will be followed by an in-depth debate with the state secretary on March 27.
Naturally, this means that there will be plenty to discuss at this year’s Gaming in Holland Conference. Don’t miss it if you want to keep abreast of the latest developments.
As always, all-day networking, our traditional canal boat tour, and networking drinks at Holland Casino are included in the event.
Last but not least, the “Dutch Online Casino of the Year” award ceremony will be part of the post-conference networking drinks. Don’t miss the festivities!
Registration now open
Early bird registration is now open: https://bit.ly/GiHC2025. Don’t miss it!
The post 2025 Gaming in Holland Conference announces headline speakers appeared first on European Gaming Industry News.
Latest News
Irish company MiFinity Celebrates St. Patrick’s Day with a Major Milestone: 1 Million Users and Growing!
This St. Patrick’s Day, MiFinity, the world’s fastest-growing eWallet, has an extra reason to celebrate – surpassing 1 million user accounts worldwide! As a proud Irish company, reaching this milestone on one of Ireland’s most globally recognised days is a happy coincidence, marking another chapter in MiFinity’s journey of rapid expansion and innovation.
Paul Kavanagh, CEO at MiFinity, commented: “There’s no better day than St. Patrick’s Day to celebrate 1 million users worldwide! Our roots are proudly Irish, and this milestone is a testament to our global ambitions, continuous innovation, and commitment to providing seamless, secure, and customer-focused payment solutions. We’re raising a glass of the black stuff to our users, partners, and team – this success is down to you!”
Recognised for Growth and Innovation
MiFinity’s rapid growth has not gone unnoticed. In addition to being named Best Cross-Border Payments Service for the second year running at last year’s Payments Awards, the company received a further 5 award wins over 2024. MiFinity was also ranked as the 8th fastest-growing Financial Services company in the UK by the UK Fast Growth Index. This recognition underscores MiFinity’s commitment to continuous innovation, operational excellence, and delivering outstanding user value.
Kavanagh continued: “These accolades are proof of our ongoing efforts to push boundaries and improve the digital payment experience. We’re growing in terms of user numbers and establishing ourselves as a trusted leader in the payments industry.”
Driving Engagement and Enhancing User Experience
In addition to its growing user base, MiFinity has experienced a surge in transaction volumes and engagement. Thousands of users are actively using the MiFinity eWallet across key sectors. MiFinity’s offering of 80+ integrated payment methods, competitive fees, multi-currency support, and innovative payment products has made it a preferred choice for consumers and merchants alike.
In 2024, MiFinity also surpassed a significant milestone by reaching over 1,000 brand integrations, meaning more online sites now offer MiFinity as a payment option in their cashier
or checkout process. This expansion allows consumers to seamlessly use their MiFinity eWallet on a growing number of popular platforms, enhancing convenience and flexibility for users across the globe. This achievement is another example of MiFinity’s ongoing commitment to building strong partnerships and providing users greater access to their favourite online services.
A Focus on Innovation and Security
MiFinity’s success stems from its ability to balance innovation with security. The eWallet offers cutting-edge features such as biometric authentication, real-time fraud monitoring, and low-cost international transfers. This combination of convenience, flexibility, and safety ensures that MiFinity remains at the forefront of the digital payments landscape.
The post Irish company MiFinity Celebrates St. Patrick’s Day with a Major Milestone: 1 Million Users and Growing! appeared first on European Gaming Industry News.
Latest News
Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry
HIPTHER, the organizer of the Prague Gaming & TECH Summit 2025, is delighted to welcome Endorphina as the Awards Party Sponsor and a leading force in the iGaming sector. In this exclusive interview, we speak with Džangar Jesenov, Corporate Compliance Manager at Endorphina, to explore the company’s recent achievements, including new market entries, rigorous security certifications, and their strategic focus on the LATAM region.
Endorphina recently secured authorization as a supplier of online slot games in Peru and obtained B2B licenses in Sweden and Denmark. What were the key challenges in achieving these milestones, and how do they align with your broader market expansion strategy?
Yes, it’s true—we are now officially authorized as a supplier in Peru, Sweden, and Denmark. Expanding into these regulated markets was a carefully structured process that required thorough preparation and deep regulatory understanding.
From a compliance perspective, we dedicated nearly 11 months to analyzing each market, studying regulatory frameworks, and engaging directly with local authorities. This hands-on approach allowed us to interpret legal details correctly and streamline our applications. Once we completed our groundwork, our submissions proceeded as planned, reflecting our meticulous preparation and proactive strategy.
These expansions are part of our long-term vision to strengthen our global presence, ensuring that Endorphina remains at the forefront of regulated gaming. By entering these strategic jurisdictions, we continue to build a trusted brand that delivers premium, compliant, and innovative gaming experiences.
Endorphina completed an ISO 27001 security certification audit, a significant achievement in information security. Can you provide more details about it, and share how this certification impacts your operations in terms of data security and compliance
Security has always been a top priority for us—not just for compliance reasons but because we believe in building trust with our partners and players.
Our decision to pursue ISO 27001 certification was driven by our commitment to establishing the highest security standards across all operations.
Rather than adapting to individual country regulations piecemeal, we chose the most rigorous and internationally recognized approach: an overarching Information Security Management System (ISMS) that meets global best practices. This certification reinforces the security of our infrastructure, protecting both operator partners and players.
Achieving ISO 27001 is a reflection of years of experience and expertise within our compliance team. By implementing this standard, we future-proof our systems against evolving security threats while ensuring seamless compliance across multiple jurisdictions. Now, our partners know that when they work with Endorphina, they’re working with a provider that takes security seriously and operates at the highest level of integrity.
You recently concluded successful security audits in Spain, Italy, Argentina, and Denmark. How do you navigate the diverse compliance requirements across these regions, and what best practices would you share with other iGaming businesses?
Each country has its own regulatory framework, but ultimately, they all share a common goal: ensuring player protection and responsible gaming.
One of the most valuable lessons we’ve learned is that proactivity is key. Instead of reacting to regulatory changes at the last minute, we focus on staying ahead by implementing strong security standards that align with global best practices.
Here are three key best practices we follow at Endorphina:
– Think from the player’s perspective – A safe and fair gaming environment should always be the priority. Our compliance decisions are made with player security and trust in mind.
– Establish a strong, unified security framework – Rather than adapting compliance measures market by market, we implement a universal security model (ISO 27001) that seamlessly integrates into different regulatory landscapes.
– Invest in people – Compliance isn’t just about policies; it’s about the expertise and dedication of the team. Continuous education, adaptation, and training are key to staying ahead of ever-changing regulations.
That’s why for me, and I’m sure for many people on my team as well, compliance is more of a craft than just a job.
Endorphina concluded the year with a strong focus on the LATAM region, achieving certification as one of the first suppliers of online slot games in Brazil. What opportunities does this milestone present, and how do you plan to further strengthen your presence in the region?
The LATAM region has been a long-term focus for Endorphina, and we have been expanding into these markets for several years. Argentina and Colombia were among the first jurisdictions where our games became highly popular, and Brazil was the next strategic step in our expansion.
With Brazil’s regulatory framework evolving, we saw an opportunity to leverage our experience from other regulated markets to establish a strong foothold early on. Being one of the first authorized slot suppliers in the country is a huge achievement, as it positions us as a trusted provider in a highly competitive market.
Looking ahead, we plan to actively grow our footprint in LATAM by:
– Expanding our certified game portfolio – We already have 83 games certified for Brazil, and this number will continue to grow.
– Strengthening partnerships with local operators – By offering localized content and tailored marketing support, we ensure our games resonate with Brazilian players.
– Adapting to new regulations – As Brazil tightens its iGaming laws, we expect greater regulatory enforcement, which will increase market stability and further strengthen licensed operators and suppliers like Endorphina.
Our goal is clear: to be a leading force in LATAM’s regulated iGaming market, delivering premium, compliant, and engaging gaming experiences.
At the Prague Gaming & TECH Summit 2025, you will be speaking on the panel “Navigating the Maze: iGaming Compliance Across CEE”. Can you give us a taste of the key insights you’ll be sharing with the audience?
I’m really looking forward to the Prague Gaming & TECH Summit 2025—it’s always a fantastic opportunity to reconnect with industry friends and exchange insights.
My main focus will be sharing practical, real-world compliance strategies that can help operators and suppliers navigate regulatory complexities across Central and Eastern Europe (CEE). I expect there will be a lot of discussion around market-specific compliance challenges, particularly in the Czech Republic and across the EU.
Rather than delivering a one-way presentation, I want this to be a dynamic and interactive discussion. My goal is to create a space for open dialogue, where attendees can ask direct questions, share their own experiences, and gain practical takeaways that they can apply in their own businesses.
Compliance is constantly evolving, and my mission is to make it accessible, insightful, and—dare I say—exciting for everyone attending the panel! 😊
With Endorphina at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into compliance across CEE and the evolving iGaming market. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating Compliance and Global Expansion: Endorphina’s Journey in the iGaming Industry appeared first on European Gaming Industry News.
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