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BOSS. Gaming’s new boss talks big ‘firsts’ for the brand

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BOSS. Gaming’s new boss talks big ‘firsts’ for the brandReading Time: 3 minutes

 

With more than a decade in the iGaming industry under his belt, Jeff Letlat is keen to meet new challenges head on in his new role as CEO of BOSS. Gaming Solutions. With experience managing 500 employees across more than 20 countries of the world, from Europe to Africa, Letlat discusses setting big goals for the company, the importance of brand visibility and his strong impetus for all things responsible…

As the new CEO, what attracted you to the company and in particular to their goals going forward?
It’s a pleasure for me to hold this appointment. BOSS. Gaming Solutions has great potential. From its team of experts and innovative approaches to its huge desire to become number one in the industry, this is a great challenge for me and it’s so attractive to complete it.

With new regulatory changes and advances in technology it’s an exciting time for the industry, what are your plans for BOSS. over the coming months?
This industry has always wanted to evolve and be at the forefront of the latest technology. Being a supplier and at the same time an operator this means we are open to a wider competition and our goal is always to provide our customers & partners the best experience. In relation to this, now all our customers can benefit from our in-house omni-channel platform which includes sportsbook and Casino serving both online and land-based operations.

The importance of a Customer First strategy for the company is a key emphasis for you, can you explain a bit more about how you hope to deliver this across the brand?
I am thrilled to see customer centricity coming first in BOSS. Gaming Solutions. Customer centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. It’s a strategy that’s based on putting our customer first, and at the core of our business.

You have expressed strong concerns about Responsible Gaming and BOSS. Gaming’s customers, in terms of regulations do you feel enough can ever be enough and can it ever keep pace with an industry that’s powered by pioneering technology?
Yes, at BOSS. Gaming we take responsible gambling as a very serious subject and a cornerstone for our brand values.  We are trying to innovate and be up to date with the modern solutions, so our customers can always enjoy the best that the technology has to offer. Regulations and pioneering technology are connected together and can’t develop without each other. Sometimes regulations dictate which way technology should go and vice versa. In the modern gambling industry regulators and industry professionals have to work very closely to define what is enough and what damages customers and businesses.

How are you hoping to strike a balance between responsible gambling and driving revenue?
The best way to demonstrate a balance between revenue and raising standards of responsible gambling is a genuine and public commitment that doesn’t contravene your business’ social responsibilities. We want to ensure that any time spent with us stays enjoyable.  As I mentioned we use gamification and special bonus system, create recognizable characters, which motivate our players to stay tuned. Activity and engagement mean revenue for us. However, a key area of social responsibility is customer interaction. It’s about identifying a player who is at risk of harm and interacting with them to reduce that risk. Of course we are giving a special attention to several major problems: underage gambling prevention, self-exclusion option etc. BOSS. Gaming Solutions has a professional risk management and 24/7 customer support team to control the process so it’s definitely at the forefront of our strategy.

With reference to social responsibility, in what areas do you think the industry is succeeding and where is it failing?
The industry is still not perfect. We still see underage gambling and gambling addiction which goes out of control. Some businesses are not fair with clients and disrespect their rights. From the other side gambling becomes more innovative: new products and technologies allow to solve problems, monitor industry and make changes. This is what we do now: implementing new mechanics to make gambling a responsible, friendly form of entertainment and break stereotypes about its social danger.

What are your key business goals for BOSS. Gaming in your first year as CEO?
One of the most necessary things is to set big goals that inspire and motivate your team. Established communication is one of the most important features of a good leader, so I try to help my team make good decisions on achieving their goals. We discuss everything together and I implement my own goals as CEO to the general business strategy. For now our main task is to make BOSS. Gaming Solutions a recognisable and admired brand in the gambling industry. We test new features, involve new experts in the team and establish new connections by visiting conferences and making partnerships online and offline. New, innovative, breaking stereotypes, impressive – my aim is to make BOSS. Gaming Solutions to connote with these words.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BOSS. Gaming’s new boss talks big ‘firsts’ for the brand

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden

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BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.

As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.

“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.

You can read the full letter here:  Letter to Government on ATG gambling duty

 

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Momentum Series: A Crash Gaming collection crafted for emotions in your online casino

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FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.

Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.

The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.

Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.

Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.

Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.

“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”

FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.

 

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Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available

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  • Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
  • New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
  • Upcoming updates with new events and challenges for long-lasting fun

A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.

With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.

New Features, More Events: Regular Updates for Lasting Fun

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.

Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4

Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.

Key Features of Cozy Coast

  • Merge items: Strategically combine items to create new and higher-value objects
  • Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
  • Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
  • Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
  • Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
  • A personal touch: Use portrait customization to bring individuality and personality to every adventure.
  • Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
  • Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)

Cozy Coast is available on the App Store for iOS and on Google Play for Android.

For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.

 

The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.

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