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BOSS. Gaming’s new boss talks big ‘firsts’ for the brand

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BOSS. Gaming’s new boss talks big ‘firsts’ for the brandReading Time: 3 minutes

 

With more than a decade in the iGaming industry under his belt, Jeff Letlat is keen to meet new challenges head on in his new role as CEO of BOSS. Gaming Solutions. With experience managing 500 employees across more than 20 countries of the world, from Europe to Africa, Letlat discusses setting big goals for the company, the importance of brand visibility and his strong impetus for all things responsible…

As the new CEO, what attracted you to the company and in particular to their goals going forward?
It’s a pleasure for me to hold this appointment. BOSS. Gaming Solutions has great potential. From its team of experts and innovative approaches to its huge desire to become number one in the industry, this is a great challenge for me and it’s so attractive to complete it.

With new regulatory changes and advances in technology it’s an exciting time for the industry, what are your plans for BOSS. over the coming months?
This industry has always wanted to evolve and be at the forefront of the latest technology. Being a supplier and at the same time an operator this means we are open to a wider competition and our goal is always to provide our customers & partners the best experience. In relation to this, now all our customers can benefit from our in-house omni-channel platform which includes sportsbook and Casino serving both online and land-based operations.

The importance of a Customer First strategy for the company is a key emphasis for you, can you explain a bit more about how you hope to deliver this across the brand?
I am thrilled to see customer centricity coming first in BOSS. Gaming Solutions. Customer centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. It’s a strategy that’s based on putting our customer first, and at the core of our business.

You have expressed strong concerns about Responsible Gaming and BOSS. Gaming’s customers, in terms of regulations do you feel enough can ever be enough and can it ever keep pace with an industry that’s powered by pioneering technology?
Yes, at BOSS. Gaming we take responsible gambling as a very serious subject and a cornerstone for our brand values.  We are trying to innovate and be up to date with the modern solutions, so our customers can always enjoy the best that the technology has to offer. Regulations and pioneering technology are connected together and can’t develop without each other. Sometimes regulations dictate which way technology should go and vice versa. In the modern gambling industry regulators and industry professionals have to work very closely to define what is enough and what damages customers and businesses.

How are you hoping to strike a balance between responsible gambling and driving revenue?
The best way to demonstrate a balance between revenue and raising standards of responsible gambling is a genuine and public commitment that doesn’t contravene your business’ social responsibilities. We want to ensure that any time spent with us stays enjoyable.  As I mentioned we use gamification and special bonus system, create recognizable characters, which motivate our players to stay tuned. Activity and engagement mean revenue for us. However, a key area of social responsibility is customer interaction. It’s about identifying a player who is at risk of harm and interacting with them to reduce that risk. Of course we are giving a special attention to several major problems: underage gambling prevention, self-exclusion option etc. BOSS. Gaming Solutions has a professional risk management and 24/7 customer support team to control the process so it’s definitely at the forefront of our strategy.

With reference to social responsibility, in what areas do you think the industry is succeeding and where is it failing?
The industry is still not perfect. We still see underage gambling and gambling addiction which goes out of control. Some businesses are not fair with clients and disrespect their rights. From the other side gambling becomes more innovative: new products and technologies allow to solve problems, monitor industry and make changes. This is what we do now: implementing new mechanics to make gambling a responsible, friendly form of entertainment and break stereotypes about its social danger.

What are your key business goals for BOSS. Gaming in your first year as CEO?
One of the most necessary things is to set big goals that inspire and motivate your team. Established communication is one of the most important features of a good leader, so I try to help my team make good decisions on achieving their goals. We discuss everything together and I implement my own goals as CEO to the general business strategy. For now our main task is to make BOSS. Gaming Solutions a recognisable and admired brand in the gambling industry. We test new features, involve new experts in the team and establish new connections by visiting conferences and making partnerships online and offline. New, innovative, breaking stereotypes, impressive – my aim is to make BOSS. Gaming Solutions to connote with these words.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BOSS. Gaming’s new boss talks big ‘firsts’ for the brand

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Booming Games and SportPesa forge strategic partnership to elevate the African gaming market

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Booming Games is thrilled to announce a significant milestone in its growth journey through a strategic partnership with the leading African operator, SportPesa. This collaboration marks a pivotal step forward in Booming Games’ mission to expand its footprint in the African gaming market.

As a result of this partnership, Booming Games’ high-quality slots are now seamlessly integrated into SportPesa’s platform, enabling players across Africa to access an array of top-performing titles.

Notable games include fan favourites such as ‘Burning Classic’, ‘Gold Gold Gold’, ‘TNT Bonanza’, and ‘Cash Pig’. Additionally, SportPesa’s players will now have access to Booming Games’ diverse portfolio, featuring exciting games like ‘Ronaldinho Spins’, ‘Power of the Vikings’ and ‘Buffalo Hold and Win’.

This collaboration underscores SportPesa’s commitment to growth and innovation, as well as its strategic focus on fostering robust partnerships to achieve new heights in the global gaming industry with partners such as Booming Games.

Solomon Godwin, Head of Africa at Booming Games, expressed his enthusiasm: “We’re delighted to continue our expansion in the African betting markets, and SportPesa’s strong and trusted brand will only enhance these possibilities. Our slot offerings are as wide-ranging as they are high quality, providing exceptional entertainment and sustainability for their customers. We believe we can offer real value to African players.”

Paul Wilson, Senior Product Manager at SportPesa, added: “We are very happy with the new partnership with Booming Games. Offering their immersive, dynamic, and vibrant games to our customers in Kenya, Sportpesa Tanzania, and around the globe on our platform is exciting. Booming Games’ titles will be a great addition to our market-leading casino lobby, and I’m sure our customers will enjoy playing them.”

The post Booming Games and SportPesa forge strategic partnership to elevate the African gaming market appeared first on European Gaming Industry News.

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SlotMatrix turns up the heat with Powderkeg Studios’ Hula Moolah

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SlotMatrix, the world’s largest casino aggregator, is bringing the fire with the launch of Hula Moolahan explosive new slot from Powderkeg Studios.

Set in a tropical paradise where Tiki gods rule and volcanoes erupt, Hula Moolah turns every spin into a molten-hot chance to win. The game’s centrepiece is the Hold & Spin Feature, ignited when the vibrant Tiki Wilds leap into the volcano. 

The wins from the triggering spin become lava that fuels the feature, heating up rewards to new, fiery levels.

Tiki Sacrifices can appear at any time to boost adjacent multipliers and reset the number of spins, creating a chain reaction of escalating rewards. Each sacrifice upgrades nearby Lava Pools, with multipliers rising up to 25x, offering explosive potential with every spin.

The excitement continues with the Free Spin Bonus, where more Tiki Wilds join the reels to increase the odds of triggering Hold & Spin. Landing 3, 4, or 5 Bonus symbols awards up to 12 Free Spins, with retriggers keeping the heat alive. 

Hula Moolah is exclusively distributed via SlotMatrix, and as with all SlotMatrix exclusive titles, is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards.

The slot can also be seamlessly integrated with EngageSuitethe all-in-one player loyalty solution.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Powderkeg Studios outdid themselves with this one. Hula Moolah is pure fire. A high-impact game that blends immersive design with thrilling mechanics that deliver real intensity, making this one of our most explosive titles yet.”

Jesper Gawell, COO & CMO, Supremeland Gaming, added: “We are proud to support Powderkeg Studios in bringing Hula Moolah to life exclusively with SlotMatrix. This partnership lets us focus on bold concepts and premium execution. SlotMatrix provides the right tools to turn great games into hits.” 

The post SlotMatrix turns up the heat with Powderkeg Studios’ Hula Moolah appeared first on European Gaming Industry News.

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Tom Horn Gaming Unveils 3 Ribbon Pots. A Fresh Twist on the Hold & Win Formula

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Tom Horn Gaming invites players to step into a world of emerald fields, leprechauns, and hidden treasures with its latest release, 3 Ribbon Pots. Launching on 11 November, this fast-paced slot delivers a new take on the popular Hold&Win mechanic, adding depth, variety, and smoother gameplay.

Variety and Interaction: Hold&Win with a Twist

In the land of lucky charms and golden rewards, three enchanted pots await, each bound by a ribbon of destiny. As players spin the reels, every red, green, and blue coin that lands on the reels fills its matching pot, triggering the Hold&Win bonus game.

Each coin colour and pot type is tied to one of the three Hold&Win modes: red to jackpots, green to collectors, and blue to multipliers. These three modes can be combined dynamically. They may appear alone as a Green Collector Coin, Red Jackpot Coin or Blue Multiplier Coin, or in combinations: Red Jackpot and Blue Multiplier; Red Jackpot and Green Collector; Red Jackpot and Blue Multiplier; Green Collector and Blue Multiplier. Each combination changes how the bonus game behaves, creating up to seven unique versions of the Hold&Win feature.

Super Hold&Win: The Ultimate Hold&Win Experience

When all three coins land simultaneously, they activate the Super Hold&Win bonus game. Both Hold&Win and its super version begin with three respins on a 3×3 grid where Value Coins, Jackpot Coins, Collector Coins, and Multiplier Coins can appear. All symbols that land, lock in place and reset the respins, building anticipation as players chase multipliers of up to x10 and the Grand Jackpot, awarded when all reels are filled with bonus symbols.

For players who prefer to dive straight into the action, the Bonus Buy options provide instant access to the regular Hold&Win feature for 50x the bet or the Super Hold&Win for 120x the bet.

A High-Performance Slot Designed to Engage

Designed with player experience in mind, 3 Ribbon Pots combines fast spin cycles, frequent feature triggers, flexible spin-stop options, and two acceleration modes: turbo and super turbo, which give players full control over the rhythm and speed of the game. This versatility makes it equally appealing to both casual and high-value players. With its high volatility, a whopping maximum exposure of 15,985.5x, the game delivers the perfect balance of excitement and high win potential to keep players engaged.

“With 3 Ribbon Pots, we wanted to refine the Hold&Win experience to feel smoother, more dynamic, and more rewarding than ever,” said Ondrej Lapides, CEO at Tom Horn Gaming. “The addition of three distinct pots tied to the coin mechanic not only enhances gameplay variety but also delivers a more engaging rhythm of anticipation and reward, keeping players hooked for longer”

3 Ribbon Pots is the latest addition to Tom Horn Gaming’s growing portfolio of slots. With its combination of charm, speed, and high win potential, the game stands as a strong contender in the coin mechanic category, designed to captivate both casual spinners and seasoned slot enthusiasts across multiple markets.

The post Tom Horn Gaming Unveils 3 Ribbon Pots. A Fresh Twist on the Hold & Win Formula appeared first on European Gaming Industry News.

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