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1xBet puts faith in affiliates and new generations as sports betting surges
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With industry experts estimating the total market for sports betting will exceed 155 billion by 2024, 1xBet examines the growing fashion for exotic betting tendencies, working responsibly with a new generation of players and why there’s never been a better time to be affiliated with their brand…
A recent report from Radiant Insights diagnosing the progression of the global sports betting market up to 2022 has highlighted a CAGR of 8.62% signifying the sector as one of the most promising and developing in the world. 1xBet, the international online sports betting odds provider and proud Official Betting Partner of FC Barcelona, Official Global Betting Partner of Liverpool Football Club and Official Global Partner of Chelsea Football Club, believes this new data alongside its own recent partnerships and focus on contemporary player habits positions the company and its affiliates in a ‘mutually beneficial’ position going into 2020.
“For us, the sports betting market is an opportunity to change people’s lives for the better,” explained the 1xBet team. “We give them new opportunities and are encouraged and delighted by the success stories that we see in multiple regions. At 1xBet, we are doing our best to increase our presence in various markets by offering numerous promotions so that players get to know and appreciate us. With these new promos and our recent partnerships, we aim to prioritise the creation of a healthy new betting culture in each of the more than 50 countries in which we operate. We at 1xBet, like all sports fans, want to enjoy honest sporting events that have 100% effort by all participants.”
The brand will be building its sports betting scope this year at a series of industry events including Lisbon Affiliate Conference, ICE Africa and G2E Las Vegas, all of which the team believes highlights the brand’s propensity for being on trend wherever they work. They continued: “In this day and age, it’s important to provide clients with not only the widest selection of betting markets but also a vast array of betting options on each event. Clients are discerning and rightly so. Other trends to accommodate include the ever-increasing mobile market, the growing popularity of e-sports betting, the surge of cryptocurrency usage as a payment method and the demand for exotic bets on areas beyond sports, such as show business or politics. We can proudly say that we strive to anticipate developments in these trends on all continents in which we work.”
“We try to pay attention to all markets – and this is not an exaggeration, but a reality. 1xBet has expansion plans worldwide and we are trying to systematically increase our presence across all continents. We constantly ensure that not only the players but also our partners are fully satisfied with the cooperation of our brand. To do this, we have continually invested in our affiliate program, under which registered participants can, on extremely favourable terms for themselves, receive a constant flow of profits. You can join the program and start making money with 1xBet via our website or meet with our teams and learn more at G2E, ICE Africa and LiAC in the coming months.”
With new developments and advances in technology fuelling a surge of popularity among younger players for virtual, mobile and beyond, 1xBet is embracing this by further developing its focus on new generations and their habits. “In 2019, people want fresh concepts everywhere – including in betting,” they said. “We try to satisfy this demand by offering our customers several virtual products which are created by the world’s best developers. These fantastic offerings, such as our industry first development Multi-LIVE, have come about as a result of the requests of 1xBet users. Multi-LIVE allows you to add online events to your own page, place bets on them at the same time and monitor the progress of events in real-time. We also have our mobile application, which users can use to easily place bets 24/7 from any device. To supplement this, our support service can be contacted by multiple modern options which include online chat and various chatbots in instant messengers.”
1xBet believes the popularity of sports betting and esports with the younger 21+ and millennial market will continue to drive a desire for the cutting-edge and ‘the next new thing’ mentality going forward, something which the brand believes is a huge positive for the industry, not something to be feared. “We are committed to working with a new generation of players. However, first of all, it is important for us to ensure that players place bets on sports only from a certain age allowed by the law.
“We are also aware that the new generation is very demanding in terms of cutting-edge technologies. As a result, we try to constantly remain up to date and thus make the betting process as easy and convenient as possible. The modern interface of our website, multi-live bets, mobile applications and 24/7 support in instant messengers are some of the technologies introduced. All this is done so that modern and progressive young people can fully enjoy the 1xBet betting process.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1xBet puts faith in affiliates and new generations as sports betting surges

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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth
Join Jeff Gross and his legendary co-hosts on September 23 and September 30
GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.
The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.
The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.
“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”
The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.
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WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV
Ta ‘Xbiex, Malta, September 2025: The Wildz Group is pleased to announce an impressive new addition to its flagship Wildz platform: Video-On-Demand product Wildz TV.
Wildz TV is a rich content offering that takes into account the popularity of Video On Demand (VOD). The service delivers rich media entertainment created by guest presenters that enhances the iGaming user experience within the sportsbook and online casino verticals.
As the first Wildz Group brand to provide a full sportsbook offering that accompanies its popular online casino within the same platform, Wildz is the ideal space to boost the enjoyment even more by introducing VOD content. Aligning with the brand’s ‘GET MORE’ payoff line, this complete entertainment suite provides streaming, live chat and 24/7 customer support, setting the bar high for one-stop leisure gaming.
Embracing the trend
VOD content is sweeping the globe as the preferred option chosen by customers seeking to make the most of their leisure activities, allowing them exclusive access to content suited to their tastes (Netflix, Amazon Prime Video and Disney+ being notable examples). According to Markets dot com, in 2023 the VOD market size was valued at USD 146.6 billion, and it’s forecast to balloon to USD 270.3 billion by 2028, with a CAGR of 13%. It made sense to the Wildz team that this trend will inevitably dominate gambling entertainment, too, leading to the creation of a VOD tier of video action in Wildz TV.
Wildz hosts the phenomenal team at Gämblerscast to showcase how this works. They’re renowned for their razor-sharp commentary and insights. Viewers can enjoy Gämblerscast episodes, explore dedicated Gämblers Picks for selected sports and even dip into the Gämblers Favourite Slots.
About Gämblerscast
The collective at Gämblerscast has been amassing a growing following of enthusiasts on Twitch, YouTube and TikTok. As gambling enthusiasts, they know exactly how to create content that appeals to players, including insights, observations, humour and plenty of fun. This winning combination makes them a great fit as the first-ever team to be hosted on Wildz.
The added value of VOD
Players get the opportunity to access exclusive content for a modest premium, content that’s designed to match their interests. While Hulu and Paramount+ (for example) cater to mass markets, sites such as Wildz TV can provide niche content.
Contained behind a paywall, VOD entertainment is perfect for gambling as it underscores the importance of providing access to content according to Responsible Gaming principles and guidelines. Better yet, this source of revenue for entertainers offers a more sustainable form of entertainment that allows others to explore their creativity, too.
Jani Koskinen, Chief Marketing Officer at Wildz Group, says, “VOD is the way forward for gambling platforms seeking to acquire, entertain, engage, and retain players. We’ve seen a great impact from hosting the Gämblerscast team and premium sports events, and we anticipate quality engagement as we explore the benefits of offering rich and exclusive media to our customers. Welcome to the future of iGaming entertainment!”
Wildz TV is yet another reason players are moving to Wildz and sticking around for more quality gambling entertainment.
The post WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV appeared first on European Gaming Industry News.
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Adidas Arena Set to Welcome the 2026 Six Invitational
Ubisoft and BLAST are thrilled to announce that the 2026 Six Invitational, the biggest event in the BLAST R6 calendar, will take place at the Adidas Arena in northern Paris for the very first time.
Reopened in 2023 following major renovations, this state-of-the-art venue has quickly become one of Paris’s premier destinations for sport and entertainment. Designed with fan experience in mind, the Adidas Arena regularly hosts top-tier basketball games, concerts, and cultural events, and was a key stage during the Paris 2024 Olympic and Paralympic Games.
With cutting-edge broadcast capabilities, spacious backstage areas for players, and infrastructure built for live streaming and large-scale digital productions, the Adidas Arena is also positioning itself as one of the most esports-friendly venues in Europe.
“The Six Invitational is not just a tournament, it’s a celebration of the Rainbow Six community,” said Robbie Douek, CEO of BLAST. “Bringing the event to Adidas Arena allows us to create an unforgettable experience for players and fans in one of Europe’s most exciting venues.”
“Hosting the Six Invitational 2026 in Paris, at the Adidas Arena, is a milestone for Ubisoft and for French esports,” said François-Xavier Deniele, VP, Esports & Competitive Gaming, Ubisoft. “France has become a leading hub for competitive gaming, and bringing Rainbow Six’s biggest event here highlights our commitment to the community.”
About the Tournament
The Six Invitational will span three distinct phases, each crafted to deliver intense competition and compelling narratives.
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Phase 1: Group Stage20 qualified teams will be divided into four groups of five. Each team will face the others in Best-of-3 matches. The top four teams from each group will advance.
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Phase 2: Playoffs16 teams will enter a double-elimination bracket, with all matches played in Best-of-3 format. Teams knocked to the lower bracket will have one final lifeline to stay in the competition. By the end of this phase, only six teams will remain.
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Phase 3: FinalsThe final six teams will battle in front of a live Parisian crowd at the Adidas Arena. Across two days of Best-of-3 matches, the field will narrow to the last two contenders, who will face off in a Best-of-5 Grand Final to crown the world champion.
Ticket Information
Tickets for the Six Invitational 2026 will go on sale this week. Ticket categories include the ELITE Merchandise Bundle (€300), Carré Or, and multiple standard categories ranging from €75 to €175 (3-day passes), with 1-day passes starting from €30.
The post Adidas Arena Set to Welcome the 2026 Six Invitational appeared first on European Gaming Industry News.
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