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Slow and steady wins the race

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James Ashton, Head of Content at online casino comparison site FindMyUKCasino.com, says that affiliates should focus on brand building rather than link building.

The online casino affiliate space is one of the most competitive for performance marketers to enter and fight for the spoils. There are thousands of sites all targeting the same players with the same offers from the same casinos.

The majority take the same approach to drive players to their sites, identifying key search terms and then creating ranking content around those words and phrases. This is then supported with link building activity where a volume of value approach is considered the best.

But with so many sites targeting the same keywords with the same content and same approach to link building, it is tough to stand out and deliver potential players the information, tools, and services they need to make an informed decision about where to play.

It could be argued that online casino affiliates are so focused on ranking and link building that the product they offer those that do land on their sites is not up to the standard that it should be. With FindMyUKCasino.com, we have prioritized product and brand over ranking and link building.

So how, and why, have we done this?

Design for the user first and foremost:

The majority of online casino comparison sites use the same design and layout, with the online casino brands they work with listed on the homepage followed by reams of content based around the keywords they want that page to rank for.

With FindMyUKCasino.com, we have designed our homepage so that it looks more like a news or magazine website, allowing us to showcase the great content that we have invested a lot of time and effort into creating.

We have sections for news, features, and must-read guides and interviews that split the homepage into various sections. This makes it really easy for readers to navigate and explore; they can access all this information for free without having to scroll through reams of online casino listings.

Sure, we have split this up with casino cards that we use to push our casino partners, but we have achieved this in a way that looks authentic and does not impose on the user experience. We want them to access our content first and then if they wish, sign up to our casino partners second.

 

Content that delivers genuine value:

When it comes to the content we create, we focus on genuine, authentic features, explainers, guides and interviews that online casino players want to read. We work with our operator partners to create this content, as well as game developers, regulators, and other stakeholders.

Of course, we are mindful of the need to create some content around key ranking phrases as search remains a big driver of traffic for online casino affiliates. But even when we do, we ensure the content provides the value our readers are looking for.

There really is no point in ranking for a keyword or phrase and have a reader click through to your site only to find the page they have landed on does not provide the information or answers they are looking for. They will simply click off and never come back.

This means writing content that is clear and easy to read and not packed full of terms and phrases designed to assist with ranking. For example, we would never write “the best online casinos the UK will offer…” – a visitor reading this will assume we have made a typo or our writers are not that great.

For online casino comparison sites looking to deliver the best possible experience to visitors, creating top-quality content must be an absolute priority.

 

Active on social media:

Social media can be a bit of a minefield for online casino affiliates, but we believe it is a powerful way to engage and communicate with our readers. No matter the size of your following – we have a little over 60 followers but growing steadily – its shows you are real and helps to build trust.

The great thing about social media is that affiliates can experiment and have fun; we are working on all sorts of ideas for videos, competitions, interviews, that we believe will really drive engagement and loyalty with our readers and followers.

 

Build a brand for long term success:

The approach we are taking with Find My UK Casino is that of building a brand as we believe this will ensure we not only acquire readers and potential players but that we are able to retain them over time. Sure, this is a long process to undertake but slow and steady often wins the race.

The ultimate goal is that people Google “Find My Uk Casino” as they know we are the best destination for everything they need to know about playing at online casinos in the UK. We know that is a long way off, but by taking the above approach is a goal we are certain we will achieve.

This approach will not be for all online casino affiliates, but we are happy to be swimming against the tide as we believe this is what will ultimately allow us to stand out from the crowd.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Slow and steady wins the race

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Pirates of China: the new MGA Games Video Slot with a Mega Reel in Free Spins

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MGA Games, a leading developer of content for online casino operators, has announced the launch of its new Video Slot Pirates of China for .com markets on November 24. With this new title, the company expands its catalogue with a game inspired by 19th-century Chinese piracy.

The new release is a 5-reel, 3-row slot with 20 paylines, featuring Mystery symbols, Wilds, and the activation of Free Spins via Scatter symbols. During the Free Spins round, the game introduces a Mystery-symbol Mega Reel, significantly increasing the win potential and excitement on every spin.

An immersive and motivating gaming experience

The pirate theme set in the China Seas is both exotic and thrilling, appealing to a broad range of players interested in adventure and hidden treasures. In addition, the Mystery symbols that appear on reels 2, 3, and 4 during the Free Spins enhance the chances of winning, offering players extra motivation.

With this launch, MGA Games reaffirms its commitment to innovation and to creating engaging, high-performing content for operators. The game’s versatility, combined with its rich graphics and theme, will provide operators with numerous opportunities for promotional campaigns and retention activities.

 

The post Pirates of China: the new MGA Games Video Slot with a Mega Reel in Free Spins appeared first on European Gaming Industry News.

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TEAM VITALITY UNVEILS ITS NEW VALORANT ROSTER

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  • Team Vitality kicks off the new season with renewed energy and strong ambitions, both on the European and international stage.
  • With the addition of renowned players like Chronicle and an experienced coaching staff, the club is fielding an exceptional team.
  • The young prodigy Ștefan “Sayonara” Mîtcu will officially join the team after March 2026.
  • All the stars are aligned to kick off this new year in VALORANT, starting with Project Blender 2025 on December 3rd.

Paris, 24th November 2025 – Team Vitality, an international esports club, is proud to present its new VALORANT roster for the 2026 season. While 2025 had started strongly with the VCT EMEA Kickoff title and a Top 4 finish at Masters Bangkok, the remainder of the journey did not meet the expected goals.

In 2026, VALORANT remains a priority for the club, with international events taking place across the globe. The integration of new talent also marks the beginning of a new chapter, highlighted by the highly anticipated addition of young prodigy Ștefan “Sayonara” Mîtcu and Timofey “Chronicle” Khromov, one of the world’s top players, to the roster.

A STAR-STUDDED ROSTER READY TO DOMINATE

The VALORANT scene is ready, and Team Vitality returns more determined than ever. Centred around Derke, this team of exceptional talents promises to be a true powerhouse for the 2026 VCT season.

Roster composition

  • Timofey “Chronicle” Khromov (Russian) – 23 years old: One of the leading figures on the circuit, Chronicle brings to Team Vitality his game intelligence, composure, and experience in major victories. He reunites with his former teammate Derke. After a 2025 marked by three consecutive international finals – Masters Toronto, Esports World Cup, and Champions Paris – finishing second in all three, he now aims for victory on every stage in 2026.
  • Elias “Jamppi” Olkkonen (Finnish) – 24 years old: The second Finnish star of the 2026 roster alongside Derke, Jamppi comes off an impressive 2025, narrowly missing qualification for Champions Paris. A key player in BBL Esports’ rise, he demonstrated both leadership and skill throughout the season. In 2026, Jamppi will take on the crucial role of In-Game Leader (IGL), tasked with guiding Team Vitality to victory.
  • Dawid “PROFEK” Święć (Polish) – 21 years old: Alongside his former coach and teammate, PROFEK joins The Hive bringing his sharp game sense and calm, thoughtful playstyle—perfect for the role of Controller. Noticed as a rookie in 2025, he helped elevate BBL Esports from 6th to 3rd place between the Kickoff and Stage 2, delivering decisive performances against Fnatic and Team Heretics.
  • Ștefan “Sayonara” Mîtcu (Moldovan) – 17 years old: Sayonara has already made his mark in the Spanish Challengers League, becoming the youngest winner and MVP in the league’s history. His outstanding performances in Split 2 confirm his status as a must-watch young talent for 2026. Having already been a part of the organisation since early 2025, Sayonara has made a statement in the French Challengers League. He will make his official VCT EMEA debut after celebrating his 18th birthday in March.
  • Nikita Derke Sirmitev (Finnish-Russian) – 22 years old: A former Counter-Strike player turned VALORANT competitor, Derke is considered one of the top three duelists of all time, renowned for his exceptional skills and decisive impact in matches. After winning the VCT: 2023 LOCK//IN and the VCT Masters Tokyo in the same year—a feat never achieved before—Derke has been contributing his strategic vision and talent to the team since last season, leveraging his extensive international experience. Derke was also instrumental in Team Vitality’s VALORANT EMEA KICKOFF 2025 victory earlier this year.

Coaching staff

  • Gregor “PAL” Morton (Scottish) – Head Coach: PAL joins after an impressive year leading BBL Esports, guiding the team to a Top 3 finish at VCT EMEA Stage 2. Renowned for his strategic vision and leadership, he arrives at Team Vitality alongside his two trusted allies, Jamppi and PROFEK, determined to unlock the full potential of the 2026 roster.
  • Benjamin “Scuttt” Hutchinson (Irish) – Strategic Coach: A former member of the Fnatic VALORANT team, he brings solid experience and an impressive track record. In 2025, he contributed to Fnatic’s VCT EMEA Stage 1 title as well as three consecutive international finals—Masters Toronto, Esports World Cup, and Champions Paris—finishing in second place each time. A former collaborator of PAL at BBL Esports, they now reunite to form a formidable coaching duo.

This talented duo will bring a fresh strategic vision aimed at strengthening the team’s competitiveness and laying the foundation for a new chapter in VALORANT.

A familiar and experienced face will be stepping in to support Team Vitality through the opening stretch of the season, until Sayonara officially joins the team in March 2026. Fans can expect someone who already knows the scene well and will slot in seamlessly when the first matches begin.

This team is built with a vision of collaboration between subject-matter experts in mind. Everyone is here to make everyone else’s lives easier, and it is the pre-existing trusting relationships we have that will let us build and build throughout the year, focusing on the everyday actions that compound over time and give us the best chances of success. We are here to achieve things that we are proud of, but ultimately, with the people we have involved, our goals for the team are as high as the standards we set for ourselves.explains Gregor “PAL” Morton, Head Coach of the team.

ON THE ROAD TO 2026

In 2026, Team Vitality approaches the VALORANT scene with a clear ambition: to establish itself permanently at the top of the global esports landscape. The new roster embodies a renewed approach, placing team culture at the heart of the project. Guided by their coaching staff and a shared set of values: trust, high standards, and cohesion, the players are building a strong collective dynamic designed to last.

This stability is paired with a strong commitment to the development of Sayonara, a young prodigy on the scene, whom the organisation aims to support under the best conditions to unlock his full potential. Focused on performance development, Team Vitality has chosen an approach rooted in club culture, team cohesion, and long-term vision, with a single ambition in sight: to conquer the heights of the VALORANT Champions Tour (VCT) and the VALORANT Champions.

“VALORANT is an essential scene for us. For 2026, we wanted to build a roster combining proven leaders and promising young talent, capable of performing at the highest level, and that’s exactly what we’ve achieved. All the stars are now aligned for us to perform. We also rely on an experienced coaching staff, among the best in the scene, with a detailed and comprehensive understanding of the challenges of performance: a solid theoretical approach inherited from their academic backgrounds, combined with practical experience demonstrated by the results achieved in recent years. All of this is perfectly consistent with Team Vitality’s DNA,” says Fabien ’Neo” Devide, President and co-founder of Team Vitality.

The new-look roster will compete together for the first time on December 3rd, for the 2025 Project Blender – kicking off a new season with renewed energy and strong ambitions.

 

The post TEAM VITALITY UNVEILS ITS NEW VALORANT ROSTER appeared first on European Gaming Industry News.

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Titan Series: FBMDS’ most recent slot collection that offers casino fans power to play

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Players have never experienced entertainment like this. It’s time to dive into the Titan Series, FBMDS’ slot gaming collection, featuring Power Gacha, Desert Gold, Zaltik Empire and Secrets of Scarabs, games designed to elevate online casino fans’ engagement and boost operators’ retention results.

The iGaming provider has promised and delivered as FBMDS keeps pushing the limits of innovation with several slot game titles, showcasing its transformative ability in the fast-paced online casino gaming sector, and captivating campaigns for operators destined to maximize conversions.

The Titan Series was created with one factor in mind: driving retention to online casino lobbies. Coming up with products that boost player’s loyalty towards iGaming platforms was the path settled, so reinventing its slots’ portfolio with catchy storylines, immersive themes, lovable characters and rewarding game features seemed only right.

Included in the Titan Series collection are the following titles:

  • Power Gacha,
  • Desert Gold,
  • Zaltik Empire, and
  • Secrets of Scarabs.

Not only do all of these slots have interesting narratives, but they also boost engagement through its game tumble and cascading wins mechanics, proven game-features, and cross-platform optimization for prolonged gaming sessions.

While Power Gacha contemplates an Asian-inspired atmosphere, Desert Gold promises the adventure of a lifetime in a western duel of fortune. In both games, players can select their favorite character to play with, adding an extra layer of personalization that turns the gaming experience even more approachable.

Both Power Gacha and Desert Gold blend adventure with a twist, in a 6×5 grid with a tumble and cascading wins mechanic with up to 15,000x the bet wins, a 96.54% RTP and features like Free Spins, Multipliers, Ante Bet, Buy Bonus, Double Chance and Win Feature.

Furthermore, Zaltik Empire owns mystical treasures of the ancient world while players step into the heart of a forgotten empire with a lot to uncover. On the other hand, Secrets of Scarabs takes casino fans on an Egyptian-inspired journey towards the pyramids’ riches with loads of surprises.

These two blend cultural richness with a dazzling appeal, in a 6×5 grid with a tumble and cascading wins mechanic with up to 5,000x the bet wins, a 96.55% RTP and features like Free Spins, Multipliers, Ante Bet, Buy Bonus, Double Chance and Win Feature.

Apart from this, the Tournaments feature is a standout in this collection, also present in the Sublime and Momentum Series. Not only does it add an extra level of emotion to the player’s experience, as it also offers the possibility of being a part of a community with similar goals.

The online casino gaming provider has big plans as it continues to reinvent its iGaming portfolio with fresh products casino players want to play. Stay tuned to discover more about FBMDS’ upcoming products, distinctive gaming collections, and relevant deals!

 

The post Titan Series: FBMDS’ most recent slot collection that offers casino fans power to play appeared first on European Gaming Industry News.

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