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Movie Adaptations and Official Recognition Help Esports to Go Mainstream in China
Reading Time: 2 minutes
In recent years, China’s esports industry has gained ground in terms of cultural acceptability, especially when it brings in money.
Multi-platform esports club Invictus Gaming (Ig) has been one of the driving forces behind esports’ push for mainstream respectability.
Invictus Gaming sponsored the winning team at the International Dota 2 tournament in 2012 and League of Legends World Championship 2018. Their successes have helped prompt the authorities into action, with a raft of announcements in recent months aimed at professionalising and popularising esports in China.
On July 31, 85 players of Dota 2, FIFA Online 4, Warcraft III: Frozen Throne and four other major esports titles received registered athlete certificates from the Sports Bureau of Shanghai, Sports Federation of Shanghai, and Shanghai Electronic Sports Association. The registrations were also joined by proclamations of plans to turn Shanghai into a “global esports capital” and an announcement from NetEase that they would soon be starting construction on a new esports park in the eastern Chinese city.
The King’s Avatar, a 6-million-character-long novel written by Wang Dong and serialised on online literature site qidian.com, has become one of China’s most successful pieces of original intellectual property. The title, which began publishing in 2011, has been adapted into graphic novels, animated series, a stage play and a mobile game.
The story might not seem so innovative at first glance. A legendary professional player, Ye Xiu, leads his team to three consecutive national championships for a multiplayer online battle arena game called “Glory,” but is marginalised by the team manager for his low-key and unprofitable lifestyle. Ye Xiu quits and becomes a worker at an internet café, where he meets different kinds of players, builds a new team, then fights his way back to the professional league.
The King’s Avatar live-action adaptation has been viewed over 960 million times as of this writing, less than halfway through its 40-episode run. The first season of the title’s animated adaptation on Bilibili, meanwhile, has been viewed 120 million times by 4.66 million unique Generation Z viewers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Movie Adaptations and Official Recognition Help Esports to Go Mainstream in China
Latest News
Vegangster Partners with Cevro AI to Scale AI-Powered Player Support
iGaming operators on the Vegangster platform can now deliver enterprise-level, hyper-personalised player support without expanding headcount.
Platform provider Vegangster has partnered with Cevro AI, the leader in iGaming AI support agents, to embed empathic and intelligent AI agents directly into the Vegangster ecosystem.
The integration enables even lean operator teams to provide 24/7, compliant, and personalised player support across casino and sportsbook brands. From onboarding and account questions to more complex payments, bonuses, and responsible gaming assistance, Cevro AI agents resolve issues instantly, take action on the Vegangster platform, and seamlessly hand off tickets to live agents when needed. The result is faster service, reduced workload for human teams, and higher player satisfaction at scale.
Cevro AI transforms customer support into a growth channel, combining automation, compliance, and empathy-driven engagement. Its agents operate across multiple languages and channels, providing VIP-level service while reducing operational load and improving retention.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Cevro AI means our clients can now provide round-the-clock support that is both personal and efficient, without increasing headcount.”
— Michael Oziransky, Chief Product Officer at Vegangster
Powered by advanced reasoning, deep iGaming expertise, and real empathy, Cevro AI transforms every support interaction into a seamless, trust-building experience. Through direct integration with Vegangster’s player account and engagement systems, it delivers a unified support solution that not only responds to issues but also resolves them. The AI takes real actions inside the operator’s back office and adapts to each brand’s size and growth stage.
“We are proud to join forces with Vegangster, a partner that shares our commitment to innovation in iGaming,”
— Chaim Heber, Chief Executive Officer at Cevro AI
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Cevro AI
Cevro AI was built to transform how iGaming operators deliver support. Purpose-built for the industry, it combines deep domain expertise, human-level communication, seamless integrations, and compliance-first automation to resolve issues quickly and accurately. Cevro delivers personalised, human-quality support at scale so every player feels like a VIP while reducing workloads and eliminating the need to grow headcount.
Press Contact:
Romans Kozlovskis
Senior Content & PR Manager
Vegangster
Latest News
Kongebonus Awards 2025 now open for voting
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Kongebonus, Norways largest expert led iGaming community for everything related to casino and betting in Norway, has opened the voting for the fourth consecutive Kongebonus Awards, recognising the studios and titles shaping the next wave of online casino entertainment.
The programme celebrates creativity, innovation and excellence, with nominees and winners decided by a blend of votes from real players across Norway and scores from an expert jury, ensuring balanced, credible recognition. As the only iGaming awards originating from Norway, the Kongebonus Awards also signal trends felt across Europe and the wider community.
Recognising skill across modern game development – from graphics and sound design to inventive gameplay mechanics – the 2025 categories include:
- Beste Spillutvikler – Best Game Provider
- Mest innovative Spillutvikler – Most Innovative Game Provider
- Beste Bonus Buy Slot – Best Bonus Buy Slot
- Hall of Fame – Både vår egen, i tillegg til lesernes favoritt – Hall of Fame –Kongebonus and the readers’ favourite
- Rising Star Spillutvikler – Rising Star Game Provider
- Beste nye slot – Best New Slot
- Beste Oppfølger Slot – Best Sequel Slot
Building on last year’s momentum, where Hacksaw Gaming was named Best Game Provider and Print Studios took Best New Slot for Dreadworks, the 2025 Awards once again spotlight both established leaders and rising studios.
Eskil Raknes, Casino & Betting Expert at Kongebonus, said: “Each year, the Kongebonus Awards highlight the ideas and craftsmanship that move our industry forward. For many developers, a Kongebonus Award is more than a trophy, it’s a respected mark of recognition that raises a studio’s profile and opens doors across the industry.What makes these awards meaningful is the combination of votes from real players in Norway and expert jury review: players tell us what resonates, and our jury validates quality and innovation. We look forward to receiving your votes and celebrating the standout achievements of 2025.”
Voting is now live at https://www.kongebonus.com/awards/2025-prisutdeling where readers can learn more and cast their votes.
The post Kongebonus Awards 2025 now open for voting appeared first on European Gaming Industry News.
Latest News
The future of safer gambling: The power of advanced monitoring systems and data-driven strategies to monitor player safety
Reading Time: 3 minutes
SkillOnNet Safer Gambling and AML Risk team manager Loizos Theodosiadis on using behavioural tracking systems and analytics to enable proactive risk management.
The future of safer gambling is rooted in predictive analytics and personalised protection. At SkillOnNet, we identify risks of gambling-related harm through both proprietary and third-party software. The third-party system, developed by Neccton and called the MENTOR player-tracking system, enables early detection of behavioural risk long before issues manifest.
These systems analyse vast amounts of data to identify subtle behavioural changes, enabling us to intervene proactively. As I often say, the most exciting developments are around predictive analytics and personalised protection. We’re working on better behavioural modelling to spot risks even earlier and guide players towards sustainable behaviour based on actual patterns, not fixed limits.
Our platform, incorporating Neccton’s system, exemplifies this approach. It continuously monitors player behaviour, flags higher-risk activities, and provides real-time alerts through popups, messages, and dashboards. This allows our teams to act swiftly, offering support or guidance precisely when it’s needed most. Automation supports us by supporting the players, delivering tailored messages about long sessions or risky spending habits.
This move towards personalised, behaviour-based interventions marks a significant shift from traditional, one-size-fits-all thresholds. The future of safer gambling tools lies in advanced monitoring systems and data-driven behavioural analysis profiling players.
Safer Gambling Week and the Role of Industry Collaboration
I believe that Safer Gambling Week is really important. It gives everyone in the industry a chance to pause and focus on the same priority, keeping players safe. We talk about safer gambling all year, but the week helps us amplify everything.
As well as just bringing together our own brands such as Slingo, the official site for Slingo games, and Spin Genie, a leading slots casino in the UK.
Throughout the year, our commitment doesn’t waver, but the week serves as a catalyst for greater awareness and collaboration. It’s an opportunity to reinforce that safer gambling should be a normal, embedded part of our operations and not just a regulatory checkbox. Creating an environment where players feel supported, informed, and empowered is fundamental.
Responsibility is at the core of everything we do. We believe that what sets us apart is how proactive we try to be. We don’t rely on generic thresholds; we focus on behaviour, spotting subtle changes, and acting early even before anything becomes obvious. This proactive stance involves significant investment in staff training, leveraging technology, and fostering a culture of empathy and care.
Our teams are trained to recognise behavioral cues whether in retail or digital environments – such as agitation, long play sessions, or mood swings. With Genting Casino for example, we use algorithms to identify risky behaviours early. Both environments present risks; the key is awareness, communication, and a duty of care. GentingCasino.com offers a premier gaming experience with top-tier slots and we want to offer top-tier player safety.
This proactive approach ensures that support is delivered before problems escalate, emphasising early detection and compassionate intervention. Our strategy is built on the understanding that safer gambling is discussed at senior levels and built into our strategy, not just treated as an add-on, reinforcing a genuine cultural shift within our organisation.
Strengthening Governance and Industry Standards
As online gambling becomes more accessible, I advocate for stronger governance frameworks to protect players effectively. Online environments have more accessibility, so we need a stronger governance framework. Retail needs trained professionals who understand behavioural cues.
I support the implementation of industry-wide standards for affordability and financial risk checks. I support an industry-wide standard for affordability and financial risk checks – applied consistently across all operators. It requires government clarity, data sharing standards, and a balance between consumer rights and harm prevention. Consistent application of these standards, combined with data sharing and regulatory clarity, will ensure that safer gambling practices are effective, fair, and respectful of players’ privacy.
The Ongoing Journey for Operators
While our industry has made significant progress, I believe the journey is ongoing. The industry is on a journey. Many operators, including us, are genuinely committed to embedding safer gambling into their culture. While responses have been reactive in the past, that’s changing.
Today, safer gambling is recognised as a core business priority – about sustainable play, long-term loyalty, and safeguarding reputation. Safer gambling is now a core business priority – about sustainable play, long-term loyalty, and reputation. As we look to the future, I am confident that companies investing early and embracing transparency will set the standard, shaping a healthier and more responsible industry.
SkillOnNet is a leading casino operator that offers a diverse range of online gaming brands. They offer cutting-edge technology, premium content and solutions for some of the industry’s most recognisable names.
They operate a wide range of successful brands including premium online GentingCasino.com, Prime Casino who offer a diverse selection of games as well as Slingo who offer a premium Bingo experience.
Throughout its extensive game catalogue from top-tier developers, SkillOnNet ensures players enjoy a safe, engaging and entertaining environment. They continue to lead the market with its flexible platform, localise expertise and strategic partnerships to offer best-in-class casino entertainment.
The post The future of safer gambling: The power of advanced monitoring systems and data-driven strategies to monitor player safety appeared first on European Gaming Industry News.
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