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Degree 53 publish Age Verification UX Review following new KYC regulation

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Degree 53, specialists in the UX, design and software development for the online gambling industry, have published a UX review which focuses on the new age and identity verification process, introduced in May this year. The review follows the regulatory changes by the UK Gambling Commission to verify customers at the point of registration. The Age Verification UX Review looks at how operators have approached this process to find the best ways of addressing this update. Degree 53 has once again published the UX report to highlight the role of usability in customer experience and how operators can optimise their products to provide an intuitive onboarding process.

The team at Degree 53 reviewed brands like Paddy Power, Ladbrokes and bet365 among others to find out how they have dealt with the new rules, including the information and tools they provide to inform the customer of these requirements for verification. While each operator has a different approach, offering clear instructions and simple methods needs to be a priority.

The new customer verification procedure has impacted the UX of the registration process and this change affects all operators in the UK. Before, customers were able to register, deposit and place a bet while they had a 72-hour window to confirm their identity, but now, they are unable to access these services until they have been verified. If a customer can’t be verified automatically, they need to provide an ID and proof of address to complete the registration. This adds extra steps to the user journey and could put off new customers from becoming first time depositors if the process isn’t simple enough. However, this is a mandatory feature to ensure responsible gambling, aiming to increase protection for both the customers and operators.

Jade Daniels, design director at Degree 53 comments: “The new age and identity verification procedure has completely changed the whole acquisition process for some customers. Many don’t expect to provide their ID or proof of address as soon as they join, and they might struggle to find these documents straight away. This means that it can delay their betting or gaming activities or put them off completely if the verification process is unclear. It’s a tricky thing to balance and get right for the punter, as well as for compliance. Regardless of the regulation, it’s important to offer as much guidance as possible to customers to make their journey simpler. We’ve seen good ways of approaching this and those that require further work to make it absolutely clear. Something as simple as inputting the wrong date of birth because of a cumbersome dropdown while registering can really affect the choice of operator for customers if they experience obstacles. Regulations shouldn’t prevent online gambling businesses from developing new ideas, and our reports show different examples of how it can be done.”

The Age Verification UX Review follows a number of reports on Betting and Gaming services in Degree 53’s portfolio. The team has shared insights on the UX of online casino, betslip, horse racing and In-Play products to help operators optimise their services and create an engaging betting experience. Degree 53 have a diverse project portfolio and have worked with global operators, such as Betfred, Black Type, Penn Interactive Ventures and Island Luck.

The Age Verification UX Review can be accessed here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Degree 53 publish Age Verification UX Review following new KYC regulation

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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