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Esports Sets $3 million Payday Record as Sponsors and Big Brands Are Given the “Keys to the Kingdom” of Big Data

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Esports Sets $3 million Payday Record as Sponsors and Big Brands Are Given the "Keys to the Kingdom" of Big DataReading Time: 4 minutes

 

As a 16-year-old was awarded a $3-million-dollar cash prize for winning a Fortnite tournament, the largest payout ever for a single player in an esports tournament, an Atlanta startup unlocked its war chest of advanced patented technology promising to boost esports for big money sponsors and brands by breaking the data barrier within live events.  Move over content, data is the new king.

Kyle ‘Bugha’ Giersdorf, from Pennsylvania, is the 16-year-old who everyone is talking about after he was crowned king of Fortnite and took home the $3-million-dollar grand prize. The tournament, which was held in New York’s Arthur Ashe tennis stadium, had a total payout for all levels and ranks of $30 million dollars. But keeping to this trend of future sizable multi-million-dollar payouts may be difficult for other esports tournaments unless they can attract the deep pockets of corporate advertisers and sponsors. Massive exposure to this intriguing world of gamers is one way to secure large advertising spends; however, access to big data from this same group may be the keys to the kingdom.

Indeed, consultancy firm Accenture’s “Big Success with Big Data” study found that 79 percent of enterprise executives say that companies who don’t embrace big data will lose market strength and may face extinction. By now, it is a well-known fact that data is king when it comes to successful performance in the digital era.

Sponsors, advertisers, and brands in this technologically advanced age of millennials and their mobile devices have come to expect teams, leagues, and venues to deliver on the big data promise. Big data refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. One company has both chartered and taken the lead in the industry on delivering on this promise, not only within esports but all LIVE events: VNU (pronounced Venue).  VNU has pioneered a new engagement technology platform called “engageLIVE.”

Pushing the data boundary is what engageLIVE is about. Last year the startup completed a proof of concept with Turner Sports during its ELEAGUE “Streetfighter V Championship” tournament. In a world where most teams and leagues are very happy with 5 to 10% participation in their apps during live events, VNU crushed those numbers, activating over 87% of the live audience in a moment’s notice (with zero pre-promotion) and holding their attention, with 90% of those activated participating during the entire engageLIVE session.

Betting big on data and live events is CEO and cofounder of VNU, Joe Carter. Carter is a former CNN host who worked at the cable news station from 2009 to 2016. He was a familiar face on HLN’s Morning Express with Robin Meade and various CNN news shows from early morning to late day. Since leaving the cable network, Carter has been laser-focused on maximizing engagement to drive actionable data during event downtime: “Our engageLIVE product combines the best features of demographic targeting and behavioral targeting into a new engagement platform which instantly enables any live venue to gamify and monetize the downtime of any live event while turning fans into advocates of the event sponsors and brands.

The engageLIVE platform comes from Internet patent pioneer Jovan Hutton Pulitzer and his patent/development incubator FLIP.Ventures.  A number of Pulitzer’s technology innovations and patents (for instance, how you scan and connect with QR codes and bar codes on your mobile devices) are already in use on more than 11 billion mobile devices globally. This scan-and-connect software, which comes pre-installed on most current devices, allows Carter’s company to activate the engageLIVE feature set in seconds.

We spent several years meeting and brainstorming with executives in the NFL, MLB, NBA, and other live events finding out what everyone really needs to engage their fans and also what would make it useful for sponsors and brands,” Carter states. “We are now rolling out what the teams, leagues, venues, brands, and sponsors told us they wanted to engage live audience members. We deeply researched the needs of all and then created the only technology product which could deliver on it.

VNU’s results with Turner’s ELEAGUE were exceptional, but Carter set out to push the engagement boundaries to show his technology company could succeed against higher stakes. VNU partnered with Esports Stadium Arlington to engage a crowd of thousands over a 12-hour period during a championship tournament.

Breaking ground and being bold is what Esports Stadium Arlington is known for. The 10-million-dollar, 100,000-square-foot facility located in Arlington, TX, is North America’s largest dedicated esports facility. The building is a joint venture of the city of Arlington and Esports Venues LLC, an arm of Infinite Esports, which is owned by Texas Rangers co-owner/COO Neil Leibmen. VNU and its platform engageLIVE activated and engaged the crowd during every downtime moment on championship Sunday at a popular tournament called Low Tier City 7.

Not only is Esports Stadium Arlington known as America’s largest dedicated esports facility, but it now has bragging rights by having launched the first fully engaged & interactive esports event. Low Tier City 7 fans were interacting with the engageLIVE platform during every game break and game changes.

EngageLIVE was a fantastic way to enhance the audience experience at Low Tier City in an authentic way. The active audience participation that engageLIVE generated using sponsor-driven questions during giveaways brings beneficial exposure to partners, which provided valuable insights. There are bright opportunities with engageLIVE for events to amplify experiential components for fans while simultaneously deriving valuable and informative ownable moments for stakeholders,” said Jonathon Oudthone, President of Esports Stadium Arlington.

Esports is hot, engagement is hot, and Carter’s company is hot. “Esports continues to show its huge potential, but it must prove it has full brand and sponsorship potential, and that it has the ability to deliver more than the traditional live events have in the past.  The more is big data. We knew that if we could get fans to engage on a moment’s notice and share views, votes, values, and vision with the brands and sponsors, then the advertising and sponsorship dollars needed for the esports business to explode will be soon to follow. We’ve accomplished what we set out to develop and we’re now looking forward to the new ideas, data, offers, and brand messaging which springs forth going forward,” closes Carter.

 

Source: VNU, LLC


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Sets million Payday Record as Sponsors and Big Brands Are Given the “Keys to the Kingdom” of Big Data

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.

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Week 11/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched its swashbuckling new 3-reel, 3-row video slot, Mr Treasure’s Fortune. PG Soft’s perilous high-seas expedition blends the nostalgia of classic arcade machines with modern gameplay as players search for the legendary Black Fang Pirates’ hidden fortune.

 

ELA Games presents its newest development, Noble Crown. This title, with its high-quality graphics, enticing animations and contribution to a balanced portfolio, is a testament to the studio’s design and development philosophy. This 5×3 slot includes iconic symbols commonly seen in classic pub games, such as crowns, diamonds and lucky sevens.

Evoplay has launched Emerald Brewer, a festive slot that captures the spirit of St. Patrick’s Day with vibrant visuals, rewarding features, and a taste of Irish luck. Played on a 5×4 reel layout, the game introduces Wild symbols, which substitute for all regular symbols except Green Pot, Coin, and Bonus symbols.

Swintt, is helping players satisfy their cravings for sugar, spice and all things nice in Candyman – a sweet new Premium release where tumbling reels and multiplier free spins pave the way to candy-coated wins of up to 5,000x. Played out across an expanded 6×5 reel matrix, Candyman does away with conventional lines in favour of a scatter mechanic were collecting eight or more matching symbols guarantees a prize regardless of where they land, with new icons falling from above to potentially create further wins.

 
Make Slots Great Again! Nolimit City breaks the norm once more in its latest release Home of the Brave. A slot that isn’t afraid to take a jab! No agendas here, just a whole lot of chaotic fun, spicy mechanics and unpredictable gameplay. Unlike typical slots, which are composed of a couple of rows and reels, Home of the Brave includes a Conveyor Belt positioned above the top row and 2 Hot Sauce Reels on either side of the reel area.

 
Thunderkick has released The Golden Pot & Pints, the latest introduction to its diverse festive-themed portfolio centred around the iconic Irish holiday, St. Patrick’s Day. Set in an Irish tavern, four lucky leprechauns reside on the reels of this 7×7 cluster pays slot, accompanied by tankards, top hats, and shamrocks.

 
Amusnet has unveiled the latest addition to its Live Casino portfolio, Extra Crown Deluxe Live. The company’s first-ever live slot game seamlessly blends tradition and innovation into an exciting mix of standard slot games and live-streamed action available 24/7.

 

Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program. This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits.

Play’n GO introduces Trinity Impact, a vibrant new slot that combines adventure, magic, and teamwork in a quest to save the mystical realm of Lumina. Immerse yourself in the enchanting world of Trinity Impact, where players join three friends on a heroic journey to protect Lumina, a land of magical wonders and ancient Crystal relics.

Push Gaming has launched the sequel to its 2024 Arctic-themed hit with the release of Big Bite Push Ways. The title will debut the provider’s new mechanic, Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This increases the number of available ways to 262,144 and drives engagement.

Amusnet has released a new game for those who enjoy classic slot games with a dice twist. The latest addition to the company’s Online Casino, 100 Golden Coins Dice Edition, comes to life in March to provide a fun gaming experience to all dice lovers. This 5-reel, 100-fixed-payline game combines the classic slot game and dice symbols in entertaining gameplay.

Players can expect a fresh and juicy take on the classic slot experience in the latest title from ICONIC21. Iconic Fruits: Hold and Win sees classic appeal meet modern excitement across a three-by-three gameboard with five paylines active. A feeling of nostalgia will be felt as the reels spin and Fruit and Coin symbols land – this includes Cherries, Lemons, Pineapples, Strawberries and Watermelons.

Blueprint Gaming™ has upped the ante in its latest instalment to the iconic Cash Strike™ series. With the eye-catching win boost feature offering electric collect wins boosted by multipliers, Cash Strike Win Boost increases the player’s chances of returns up to a striking 50,000x. A familiar feast of classic fruit symbols adorns the 3×3, 125 ways to win slot alongside an array of blazing golden coins, heightening the excitement with enlarged opportunities for wins during base play.

Playson, the renowned digital entertainment supplier, is taking casino gameplay into an electric new dimension in its latest release, Charge the Clovers: Hit the Bonus™, as bonus play leads with unique Super Charge and Multi features. Golden clovers, making a welcome return to the 3×3 grid, take the form of bonus symbols alongside boost icons, featuring swirling blue tornados which radiate vibrant energy and boost the chance of eye-catching payouts for players.

Every fisherman has a story to tell. Booming Games brings these stories to life with the brand-new Fish Tales games series! The first game tells a story of a mythical bass, so large it can fit the entire reel! See if this is just a myth or indeed, there is such a creature roaming the deep and reel yourself in some monster wins! Fish Tales Monster Bass is a 5×3, 20-line slot with a boatload of features. Start to net wins with the Fishin’ Time cash collection.

The post Week 11/2025 slot games releases appeared first on European Gaming Industry News.

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ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino

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ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.

Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.

ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.

David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”

Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”

The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.

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