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EMIRAT AG: Supporting Trust in lotteries for 15 years

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The world has changed a lot since 2004, when Netflix still posted DVDs, the iPhone wasn’t invented and EuroMillions had just made its lotto debut. As EMIRAT AG, the world’s leading risk management specialist in covering lottery jackpots, marks its 15th anniversary, the company reflects on how lotteries have evolved, the need to differentiate across diverse regions, and why Trust will always be the name of the jackpot insurance game…

Founded in 2004 in Munich, Germany, EMIRAT AG’s core business focused on covering a large number of prize and redemption risks from hole in ones, right up to big consumer marketing campaigns. Frank Herold, EMIRAT AG’s Business Development Manager explains how the company’s journey and corporate DNA has evolved since its inception. “We always see ourselves as part of the team with our clients,” he explained. “So you need a lot of experience and passion for the job to set up tailor-made insurances. That’s how you exceed the needs of every individual client in long term relationships.

“We have had so many highlights, many of which were unexpected at the beginning. For me it is an absolute highlight being part of a successful growth story together with our clients. Some of these clients have been with us from our first days offering lottery jackpot insurance. Obviously it’s not always about the highs but you need to have patience at the beginning of a lottery project as legal requirements and payment procedures need a lot of management attention. So setting up a proper business plan is crucial.”

2018 saw EMIRAT AG enter a strategic partnership with RNG Worldwide, the internationally recognised random number generator, a collaboration which has increased EMIRAT AG’s insurance options through a fully certified API solution as well as enhancing transparency for the industry. “Our partnership with RNG Worldwide is a perfect fit,” stated Herold. “In the gaming and lottery business everything is about Trust with a capital T. So, in this case, our clients get a state-of-the-art product with maximum flexibility and transparency for individual live draws. We have a really strong customer focus. So that’s the reason why we continue to be recommended by our existing clients and the lottery and gaming board authorities as well.

“Looking forward, we definitely have new and exciting partnerships on the horizon in the future and we look forward to talking about these as soon as we are allowed to announce them.”

EMIRAT AG continues to provide financial security for lotteries all over the world working with recognized leading specialists and removing the financial risk of jackpot winners, covering in excess of 100 billion Euros in 2015 alone. Commenting on the company’s ongoing ability to innovate in the field of protecting prize and redemption risks, Herold said: “As lottery continues to progress we believe that every one of our clients and operators will have more and more individual needs. So we will not have just one successful lottery project. We will deliver many different ones that cannot simply be copied.”

“If you look into different countries of the world, lottery business isn’t far behind land-based machines as it is now also on the mobile market too,” he continued. “Through our partnership with RNG worldwide we can offer state of the art technology including insurance products. All of this comes together into how we support Trust in this industry.”

The company, which covers some of the world’s most well known global jackpots such as Euro Millions, Powerball and the UK National Lottery, has been recognised over the last 15 years for its ability to tailor covered jackpots and consumer marketing campaigns to a wide variety of customers in many diverse regions. Commenting on their strategic growth within Europe and beyond, Herold said: “As I’ve mentioned before, you need a lot of experience to enter a new market successfully. Our team comes from different parts of the world and know about the very precise needs across all these specific markets. In addition we’re very interested in market requirements that will change in the future, such as with the legal side of the industry.”

He concluded: “With potential changes occurring in European and international lotteries and the implementation of a new regulations, we continue to look into these changes very carefully as that’s one of the most important issues for our clients. On the other side you need to differentiate. The requirements are different from country to country and from region to region and as a company we look forward to continue being different and creating Trust for another 15 years and more!”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EMIRAT AG: Supporting Trust in lotteries for 15 years

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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