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Betway and PSG.LGD seal six-figure sponsorship

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Leading online bookmaker extends esports activity with exciting French-Chinese gaming team

Leading online bookmaker Betway has entered into a global partnership with PSG.LGD, a leading professional DOTA 2 esports team.

The six-figure agreement will see Betway branding appear on the players’ jerseys and jackets, and the bookmaker will also receive access to the players for content creation, as well as experiential and social media activities.

The latest deal builds on Betway’s strong portfolio of esports partnerships, which currently includes DOTA 2 sponsorships with Ninjas in Pyjamas (NIP) and Invictus Gaming, alongside partnerships with NIP’s CS:GO team, as well as BIG and MIBR. Betway also sponsors a number of CS:GO tournaments, including ESL Pro League, Intel Extreme Masters, ESL One and the BLAST Pro Series.

PSG.LGD is a professional DOTA 2 team that sits within PSG’s wider esports organisation. PSG Esports was formed in 2016 and has a number of professional teams competing across different games.

The newly Betway-sponsored team landed two Majors on the 2017-2018 DOTA 2 Pro Circuit, which helped them secure a direct invite to The International 2018, where they advanced to the grand finals but lost against OG in game five.

Anthony Werkman, CEO at Betway, said: “Having already had plenty of success with sponsorship in esports, we are very excited to have signed a new partnership with PSG.LGD.

“The PSG brand is incredibly strong around the world and their involvement in esports has already been extremely successful, notably their more recent move into DOTA 2 with LGD. The PSG.LGD team has celebrated some early victories on the DOTA 2 circuit and we can’t wait to be part of their future success.

“Betway has always aimed to be at the forefront of the esports movement, and we look forward to partnering with yet another major player in the space.”

Sébastien Wasels, Managing Director of the Paris Saint-Germain Asia-Pacific office, added: “We are pleased to welcome Betway to the Paris Saint-Germain family as a jersey partner of our esports team. The partnership between such a globally recognised brand and our Club is yet another sign of the international appeal of the Paris Saint-Germain brand.

“From now on, Betway and Paris Saint-Germain will shine together around the world to the rhythm of our team’s successes, starting with one of the biggest DOTA 2 events of the year this summer: The International, which will take place in Shanghai in August.

Fabien Allègre, Chief Brand Diversification Officer at PSG, was also delighted with this partnership: “This new partnership confirms our development strategy in the sport. This is the reward for the ambitious project of our PSG.LGD team. With Betway, we will be able to offer more exclusive content for a wide international audience and engage even more with the DOTA 2 community.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betway and PSG.LGD seal six-figure sponsorship

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Yggdrasil reveals roarsome gameplay in ReelPlay’s Primal Hunter GigaBlox™

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Yggdrasil, a leading iGaming publisher, has teamed up with ReelPlay to transport players to the prehistoric age where colossal symbols take centre stage in Primal Hunter GigaBlox™.

ReelPlay’s six-reel cascading slot can see giant GigaBlox symbols up to 4×4 in size land on every single spin alongside explosions and free spins, helping players reach max wins of more than 7,500x their bet.

Every winning symbol explodes allowing for new symbols to cascade into view forming entirely new winning combinations. If an explosion causes a gap below a GigaBlox symbol and its width cannot fit, the symbol will split up into a 1×1 format.

Landing five or more scatter symbols anywhere on the reels will automatically trigger the free spins feature. For every scatter that lands, players will receive two free spins with an unlimited win multiplier that starts at x1 and grows following each cascade.

Primal Hunter GigaBlox is the latest game developed by ReelPlay as part of the YGG Masters program, following in the footsteps of recently released hit King Arthur 10K WAYS.

The title is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.

Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “Our portfolio of games featuring the epic GigaBlox Game Engagement Mechanic continues to grow from strength to strength and Primal Hunter GigaBlox is up there among the very best. Those after intense gameplay and volatile bonuses will truly enjoy this prehistoric title.”

David Johnson, CEO at ReelPlay, said: “ReelPlay are delighted to release Primal Hunter GigaBlox. With best-in-class art, animation and soundscape we also bring our popular cascading multiplier feature to GigaBlox.”

The post Yggdrasil reveals roarsome gameplay in ReelPlay’s Primal Hunter GigaBlox™ appeared first on European Gaming Industry News.

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Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD

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Bitcoin Miner, the world’s number one Bitcoin game, is celebrating two years of its collaboration with ZBD, a leading fintech company powering digital economies for gamers and developers. Since the partnership began, Bitcoin Miner has gone from a forgotten title with no players to becoming one of the largest play-and-earn games ever, with over 2 million lifetime users.

ZBD’s Lightning-powered payments technology enables developers to inject instant rewards into their games to boost retention and community engagement. Fumb Games, the studio behind Bitcoin Miner, partnered with ZBD in March 2022 to help revive its flagship title, enabling it to reward players with fragments of Bitcoin for playing the game as normal. From the outset, the integration of ZBD’s tech had a marked impact, leading to a 12x boost in 30-day retention. Two years on, Bitcoin Miner is achieving 40,000 daily active users, making it the biggest Bitcoin game by user count.

Besides the retention benefit of rewards, which leads to player retention that exceeds 6 months, the success of Bitcoin Miner has also been fueled by community-based features such as regular live events. The majority of Bitcoin Miner players are US-based millennial males who enjoy engaging with gaming communities, with weekly events leading to a 20% increase in revenue. As well as its own community of engaged players, Bitcoin Miner benefits from the ZBD app user base of more than a million gamers.

Paul West, Founder of Fumb Games, said “Bitcoin Miner has proven that US players love games that are fun, snackable and rewarding. The  game is not only sustainable, but has soared to new heights since the partnership with ZBD. It’s no surprise that I’m very excited for the future of bitcoin and player-friendly rewarded games.”

Ben Cousens, Chief Strategy Officer at ZBD, said “The two-year collaboration with Paul and Fumb Games on Bitcoin Miner has been a quintessential success story for what we’re building at ZBD. It proves the value in offering rewards for gamers and the success of ZBD’s rewards and payments tech at making it possible at speed and scale. We will no doubt see further impressive numbers for Bitcoin Miner that cement its status as world’s number one Bitcoin game, and we also look forward to extending the potential benefits of Bitcoin rewards to more developers.”

In November 2023, Fumb Games also integrated ZBD’s technology in its idle tycoon RPG SpaceY. ZBD works with more than 100 game developers worldwide, including major brands such as Square Enix, and is also used by innovative adtech companies like Slice and AdInMo.

The post Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD appeared first on European Gaming Industry News.

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Shadow Summoner Elementals: The New Flagship Release from Fantasma Games

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Developer’s latest title takes players on a mystic adventure where multipliers, wilds and free spins await

Fantasma Games, the Stockholm-based game studio, is asking players to unlock the four elementals to cast magic and summon big wins in the latest slot to leave its production line.

Shadow Summoner Elementals is a thrilling game where players must discover and progress through the Tomes of Flames, Corruption, Thunder and Ice to trigger the free spins bonus where truly magical wins await. Players receive four spins, each with a guaranteed tome in play and the chance to unlock for additional spins.

The game also features multipliers, which drop in the base game before being added together and then applied to the total avalanche win. Yes, this is a pay anywhere game with winning symbols removed and new ones dropping into place to create additional combinations.

Players need to keep their eyes peeled for spreading wilds, which takes the form of the Tome of Ice symbol. This turns itself and one to four neighbouring symbols wild. Then there’s the Tome of Corruption symbol. This turns itself and all neighbouring paying symbols into the same random paying symbol.

The Tome of Thunder brings re-spins. When it lands it turns itself into a multiplier and then destroys four to twelve random symbols, increasing the multiplier by 1x for each before kick-starting a re-spin.

The Tome of Flames is all about upgrades. This includes turning one of the low paying symbols into its corresponding high paying symbol before the Tome of Flames turns itself into the corresponding high symbol of the last upgrade.

Shadow Summoner Elementals is set across six reels and five rows. It has three RTP options of 86%, 94.3% and 96.31%, sits at the medium range of the volatility scale and has a max win potential of 5,601x.

“Shadow Summoner Elementals takes the mythic theme and puts players at the heart of a narrative where they will discover the four tomes in their quest for bonus action and big wins,” the founder and Chief Executive Officer for Fantasma Games, Fredrik Johansson, said. “This is a feature rich game that sits at the middle of the volatility range ensuring plenty of bonus action and lots of big win potential.

“Shadow Summoner Elementals is bound to leave players enchanted and we look forward to seeing it land in the game lobbies of our operator partners in markets across the world.”

The post Shadow Summoner Elementals: The New Flagship Release from Fantasma Games appeared first on European Gaming Industry News.

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