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UKGC appointed Rothschild & Co to advise 4th National Lottery licence competition
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Gambling Commission appoints Rothschild & Co to engage parties interested in fourth National Lottery licence competition.
Executive Director and Commercial Director appointed to programme leadership team.
The Gambling Commission has appointed Rothschild & Co as lead financial advisor for the fourth National Lottery licence competition.
Since its launch in 1994, the National Lottery has raised more than £40 billion for good causes, transforming lives through its contribution to the arts, sports, heritage and communities.
The current licence to operate the National Lottery expires in 2023 and the Gambling Commission is responsible for designing and running the competition to award the next licence.
The programme to award the next licence commenced in November 2018. Since then, the Gambling Commission has been carrying out global market engagement to help inform the design of the next licence.
As the programme moves to the next stage of commercial engagement, the Commission has appointed Rothschild & Co as lead adviser in delivering the competition and to engage interested parties ahead of the official launch of the competition in early 2020.
Rothschild & Co join a team of advisors on the programme including EY who are supporting the commercial and competition design, Deloitte who are supporting policy development and licence design, and Hogan Lovells who are the Commission’s external legal advisors.
In July 2019, John Tanner joined the programme as Executive Director and Senior Responsible Officer (SRO), charged with leading the programme and delivering the competition. John joins from HM Revenue and Customs and brings with him a wealth of experience in managing high profile programmes and projects across government.
The Commission has also appointed Andrew Wilson to the role of Commercial Director. Working closely with the SRO and the team of advisors, Andrew will oversee a fair and competitive process for potential bidders.
The market engagement work undertaken so far has also included consulting with interested parties about key policy themes that will inform the design of the next licence and lead to a vigorous competition, one of which is the number of operator licences.
Following feedback from the market, it has been decided that the fourth licence should be awarded to a single licensee as that is considered the best way to serve the National Lottery and returns to good causes.
Edward Duckett, Managing Director, Rothschild & Co said: “The National Lottery is one of the largest and most successful lotteries globally and is of significant national importance. The competition for the 4th National Lottery licence is one which has the potential to generate interest from a wide range of national and international operators. We are delighted to have been entrusted by the Gambling Commission as their lead adviser to assist in delivering a successful competition for the fourth licence.”
Neil McArthur, Chief Executive of the Gambling Commission, said: “The National Lottery is a national asset. We want to build on the tremendous success of the National Lottery and we are determined to run a fair and transparent competition process that maximises the opportunities for innovation and creativity whilst protecting the special status of the National Lottery.”
John Tanner, Executive Director for the 4th National Lottery Licence competition, said: “I’m delighted to be leading the team that is working on this vitally important project. We have already set firm foundations for the competition and I am looking forward to working with prospective bidders, stakeholders and all the members of our team as we build on those foundations to prepare for the formal launch of the competition at the end of March next year.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UKGC appointed Rothschild & Co to advise 4th National Lottery licence competition

Latest News
ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit
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ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.
Representing ELA Games will be:
- Yaroslav Soloshenko, Head of Business Development
- Peter Vonarshenko, Senior Business Development Manager
They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.
Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.
Special Panel Appearance
On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”
The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.
Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”
Meet ELA Games in Rome
Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.
ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.
Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.
Secure a meeting now — limited slots available!
The post ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit appeared first on European Gaming Industry News.
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Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
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Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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