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Sports and Intellectual Property
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Intellectual Property (IP) law has a vast domain, and that even stretches to include the world of sports.
While at first this may seem strange, you only need to think for a moment about all of the creative aspects that go into sports. There’s actually a great deal of protectable intellectual property in many different areas.
To go over a few of the ways that intellectual property matters in sports, we’ll touch upon four of the most notable areas: technology, branding, design and licenses/sponsorships.
Technology
Sports technologists are constantly developing better sports equipment with creative and innovative designs and concepts to enhance performance and make the products safer, better and more effective.
From swimsuits to tennis rackets, there is always something that can be improved with cutting-edge ideas that qualify for IP protection, spurring inventors to learn how to patent an idea and ensure the rights to their ingenuity.
As long as the idea that a technologist introduces is truly novel and revolutionary, it is just as eligible for a patent as inventions in other fields.
Previous innovations that were rewarded with patents include:
- Progressive replacement and upgrades of materials (wood/rubber/twine to complex materials with alloys and polymers)
- Sleeker surfboards
- More efficient and comfortable gloves for goalkeepers
- Aquatic wheelchairs
- Sports drinks and supplements
Having patents as such a significant part of athletics is one of the incentives for creative minds to continuously improve equipment and make for a better, more efficient performance by competitive players.
Branding
While patents are one of the more intense and official aspects of intellectual property, other forms of protection like trademarks for elements of brandings are also applicable to the world of sports.
J.D. Houvener, a New York patent attorney, stresses the importance of IP law outside of patents:
“While I’m obviously an advocate for patents and find that to be one of the most exciting parts of entrepreneurship, I also can’t emphasize the importance of other IP law enough. Trademarks, copyrights and trade secrets are all major parts of protecting your brand and creative property, so they deserve some attention as well.”
Brands create value for a particular business and help consumers distinguish between products based on reputation and recognition. Successful branding can lead to customer loyalty and even premium pricing, especially in terms of sponsorship deals and merchandising.
Some famous examples of branding in the sports industry include:
- Recognized names like “Wilson” or “Sketchers”
- Recognized symbols like the Nike swoosh or the Adidas stripes
- Recognized organizations like the NBA in the U.S. or Manchester United in the U.K.
- Recognized sponsors at major events like the FIFA World Cup or the Olympic Games
- Recognized nicknames/poses/slogans of famous athletes like Usain Bolt’s “to di world”
Just like in any other industry, trademarks can help athletes, sports organizations and athletic companies protect what makes their brand unique and recognizable.
Design
Much like with branding, there is also a heavy importance on protecting original design ideas in the world of sports.
Design in athletics can range from a variety of different images and aesthetics that impact the appearance and style of things like shoes, bags, swimsuits and more. The attractive and appealing aspects of sportswear and gear are just as important as other areas of fashion and equipment, particularly when it comes to commercial value.
It all boils down to competition, much like the rest of the global marketplace. A product with a sleek and attractive design will be more marketable than a product of equal function and quality that is less exciting or appealing.
For this reason, companies race to claim and invest in new and creative designs that mirror trends in consumer taste and interest so that they can obtain intellectual property rights over them.
Plus, aside from aesthetic purposes, designs can also play a role in enhancing performance. Lighter, more durable and more comfortable designs and products will win consumers over when they make their decisions, and having a right to those successful designs makes an enormous difference in sales and profit.
Licenses & Sponsorships
Lastly, sports organizations can significantly boost income potential through licensing patents, trademarks and copyrights while still maintaining overall ownership.
Ultimately, this means the original owner of the protection still has claim to that patent, trademark or copyright, but that they sold the rights to another party, giving them permission to produce the idea in exchange for a price.
A trademark license defines the legal relationship between the trademark owner and a producer. The licensee will manufacture and distribute the product with the trademarked concept (such as a name or logo) while the licensor will oversee product quality to uphold the trademark’s reputation.
A technology license is a similar concept that pertains more to equipment-related ideas. Companies who license out their technologies can enjoy a boost in income from wider production and distribution while companies who license in can produce and sell the latest equipment development and maintain competitive drive.
Sponsorship gives a marketing opportunity to companies hoping to capitalize off major sporting events like FIFA World Cup. Sponsors typically gain the rights to brand association, media exposure and other perks depending on their level of sponsorship and the event in question.
In Summary
When most people think of sports, they likely think of the players and the game before anything else. That said, there are still many other areas that are crucial parts of the athletic industry, and intellectual property is a big deal to those areas.
With innovative technology for gear and equipment, branding for teams and companies, original designs for new materials and licenses/sponsorships, the need for IP law is never-ending.
For more great content on sports and gaming, be sure to keep up with our other regular postings!
Article written by: Katherine Lutz. A graduate of Florida State University, Katherine (Tori) Lutz is a Florida native currently living in Brooklyn, New York. Since graduating, she has made a career out of freelance work and published through a variety of outlets in many industries.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports and Intellectual Property

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The anatomy of a high-performing iGaming platform: a guide from Slotegrator
Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.
In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.
So what are they?
Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.
Key frontend elements include:
- Branding (visitors should understand the idea from the first glance)
- Navigation (everything should be simple and easy to find)
- Transparency (players must have easy access to relevant information)
- Localization (adoption of language, currency and cultural norms).
If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.
New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.
“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.
Slotegrator’s guide also includes several key checklists:
- Essential frontend functions
- Key backend features
- Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.
Download the guide via the link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.
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PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS
In a memorandum issued on July 7, PAGCOR directed all licensees, suppliers, system administrators, and gaming venue operators to take down gambling ad materials, including those displayed on trains, buses, jeepneys, and taxis.
The agency emphasized that only institutional or responsible gaming campaigns—subject to PAGCOR’s approval—will be permitted moving forward.
“We have given all our licensees and stakeholders until August 15 to completely remove all gambling-related ads,” said PAGCOR Chairman and CEO Alejandro H. Tengco.
“Prior to that, stakeholders must also submit an inventory of their existing billboard and wallscape advertisements by July 16.”
The inventory, according to Mr. Tengco, must include the size, material, location, rental contract expiration, and the corresponding permit number from the Ad Standards Council (ASC).
The PAGCOR chief said the move is part of the state gaming agency’s commitment to promote a safer and more responsible gaming environment in the country.
“While PAGCOR is mandated to regulate the gaming industry and generate revenues for nation-building, we do not want to encourage a culture of gambling addiction,” he said.
“Regulating excessive and pervasive gambling advertisements is a critical step in protecting vulnerable sectors of society, especially the youth.”
The agency also warned against replacing the dismantled advertisements with new gambling promotions, stressing that non-compliance will be dealt with accordingly.
The post PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS appeared first on European Gaming Industry News.
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Week 28/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has released its latest title, Queen of Oasis. Set against the rolling ancient Egyptian dunes and lush, palm-lined oases, Queen of Oasis immerses players in an elegant world of riches. Camels, vultures, antelopes, snakes, and the powerful Queen herself bring this 5-reel slot to life. The reels sit within two ornate marble pillars where the bejewelled Queen represents the Wild symbol.
TaDa Gaming has released Golden Bank 2, a sequel to the popular Golden Bank slot. With a 10,000x max win and exciting features, Golden Bank 2 engage players with its immersive gameplay and the potential for substantial payouts. Set in a golden vault, Golden Bank 2 combines the simplicity of classic slots with the thrill of modern mechanics. With vibrant graphics and a dynamic soundtrack, the game immerses players in an exciting, high-stakes atmosphere.
Evoplay has launched Belfry Bliss Hold and Win, a fiery 5×3 slot that blends retro-inspired visuals with a darker twist on the fan-favourite Hold and Win mechanic. Set against a backdrop of flames and ringing bells, the game reintroduces Evoplay’s mischievous Devil character, not as a foe, but as a Wild symbol, lighting the way to potential wins. Classic slot icons like sevens, bars and cherries return, but the real action begins when the bells drop.
Brute Force: Alien Onslaught reunites the original Brute Force members… with a surprise addition. Joshua and Jason have recruited the help of Jade, a fearless mercenary, who doesn’t know defeat. This game joins the ranks of signature Nolimit City slots like Fire In The Hole 3, Highway To Hell and most recently Flight Mode. It’s time to lock and load, once again! Unlike the prequel, Brute Force: Alien Onslaught features a 6 reel setup, wilds and a new baddie, Xylox, who can steal multipliers from Joshua, Jason and Jade.
Push Gaming has returned to the deep blue with Fish ‘n’ Nudge Big Catch, a reimagined follow-up to one of its most beloved recent titles. Building on the charm and success of the originalFish ‘n’ Nudge, Big Catch brings fresh energy to the series with a new take on free spins and added layers of excitement designed to engage both loyal fans and new players.
Play’n GO unveils Rise of Orpheus, a mythical slot that takes players deep into the Underworld in pursuit of love, light, and powerful gameplay features. Following in the footsteps of mythology-inspired favourites like Gates of Troy and Rise of Olympus, Rise of Orpheus brings the tragic tale of Orpheus and Eurydice to life through emotionally charged mechanics and immersive storytelling.
Playson welcomes the return of its mischievous trickster in Super Pink Joker: Hold and Win, who features as a Wild during base play before shapeshifting into a lavish Multiplier for the renowned Hold and Win Bonus. Set in a dazzling pink world full of energy, the release cranks up the heat with dynamic animations and upbeat audio, with the jester taking his place on the enlarged 5×3 grid alongside electrified coins and cartoon-style fruits.
Blueprint Gaming™ reignites the prehistoric fun in its latest major branded IP release, The Flintstones™ Bedrock Riches, led by two lavish bonus games and an intriguing base play trail. The series’ original, The Flintstones™, enjoyed a strong initial uptake in users following its launch in May 2024, with players gravitating towards the familiarity of the brand and series. The renowned slot studio now feels confident the latest offering has built on key features and aims to retain players long term.
ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics. The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.
Players get to dig deeper with every spin as they search for gems and big wins in Wild Gold Mine, the latest slot release for iGaming content provider, ICONIC21. Wild Gold Mine promises a glistening player experience thanks to a cart-load of features, including a unique bonus that makes an appearance for the very first time in an ICONIC21 slot.
“Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games. This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize!
Tom Horn Gaming is kicking off July with Panda Rica, a fast-paced 3×3 video slot that delivers simple yet captivating mechanics and vibrant visuals. From expanding wilds and multiplier wins to Star Gamble Ladder, the game is a standout addition to the supplier’s growing portfolio of slot titles. Designed for quick sessions and high engagement, Panda Rica combines classic slot appeal with clever gameplay that elevates the player experience.
Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick. She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.
The post Week 28/2025 slot games releases appeared first on European Gaming Industry News.
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