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Breeders’ Cup, Fanduel Group Announce Multi-Year Sponsorship Agreement

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Breeders' Cup, Fanduel Group Announce Multi-Year Sponsorship AgreementReading Time: 4 minutes

 

Comprehensive Partnership Package Includes Title Sponsorship of TVG Breeders’ Cup Juvenile and TVG Breeders’ Cup Mile, Television Production, Cross-Promotion On FanDuel Platforms and Other Benefits

 

The Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, and FanDuel Group, the parent company of TVG, America’s Horse Racing network and the largest advanced-deposit wagering (ADW) platform in the United States, today announced a comprehensive multi-year sponsorship agreement naming TVG and FanDuel the official Wagering Partners of the Breeders’ Cup World Championships.

The agreement also gives TVG and FanDuel official partner status for four of its business units: Advanced-Deposit Wagering (TVG) as well as sports betting, daily fantasy sports and on-line casino, all of which operate under the FanDuel brand.

TVG will also become the name-in-title sponsor of the $2 million Breeders’ Cup Juvenile (G1) and the $2 million Breeders’ Cup Mile (G1) races, which comprise two of the 14 races of the 2019 Breeders’ Cup World Championships, which will be held on November 1-2 at Santa Anita Park in Arcadia, California.

In addition, TVG will produce the Breeders’ Cup Players’ Show which is a live, wagering-focused telecast of the World Championships that is sent to simulcast outlets around the world. TVG will also provide enhanced pre-race promotion, coverage and recaps of Breeders’ Cup Challenge Series races on TVG throughout the year.

TVG and FanDuel will receive official sponsor designation, commercial units and other promotional rights as part of NBC Sports coverage of the Breeders’ Cup World Championships and will also be the Presenting Partner of NBCSN’s “Betting the Breeders’ Cup” show, which will air multiple times during Breeders’ Cup week and include complete handicapping and analysis of the World Championships.

“We are excited to be back working with TVG and the FanDuel Group. TVG has been a long-time supporter of the Breeders’ Cup and a good friend to the horse racing industry,” said Craig Fravel, President and CEO of Breeders’ Cup. “We are equally excited about putting the very best in international Thoroughbred racing in front of a new wave of sports bettors, and our partnership with TVG and FanDuel is a big part of that plan.”

“We are looking forward to not only enhancing our ability to cover the Breeders’ Cup races themselves but to devote more coverage and promotion to the lead-up through the Breeders’ Cup Challenge Win and You’re In Series,” said Kip Levin, CEO of TVG and COO of FanDuel. “This is a great opportunity to bring horse racing and the Breeders’ Cup front and center to our sports betting and daily fantasy customers and to introduce horse racing’s championship event to the next generation of racing fans.”

Breeders’ Cup and the FanDuel Group will collaborate to promote the Breeders’ Cup Challenge Series of qualifying races for the Breeders’ Cup races, as well as special promotional executions surrounding the World Championships. In addition, FanDuel is developing DFS applications for horse racing and will promote Breeders’ Cup to its database of DFS players across the US.

The $2 million TVG Breeders’ Cup Juvenile is a race for 2-year-old males, run at 1 1/16 miles on the main track, which will culminate the “Future Stars Friday” program on Nov. 1 at Santa Anita that consists of five Breeders’ Cup races for 2-year-olds. The winner of the Breeders’ Cup Juvenile becomes the de facto early favorite for the 2020 Kentucky Derby.

The $2 million TVG Breeders’ Cup Mile is a race for 3-year-olds and older, run at one mile on the turf course on Saturday, Nov. 2. The Mile annually draws the top mile runners from top flight international competition.

 

About FanDuel Group:
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

About TVG:
Headquartered in Los Angeles, TVG, an affiliate of FanDuel Group, is one of the largest legal online gaming companies in the US, processing over $1 billion in horseracing wagers annually from over 30 states. TVG network airs races at over 150 racetracks worldwide and is among the most widely distributed horseracing networks in the world, operating TVG and TVG2 in more than 44 million US homes. The company has demonstrated its commitment to the racing industry, its horse owners, tracks and fans through sponsorship of several preeminent races including the TVG Pacific Classic and TVG Super Saturday. For more information about TVG, visit: tvg.com.

About Breeders’ Cup;
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2019 Breeders’ Cup World Championships, consisting of 14 Graded Stakes with purses and awards totaling more than $30 million, will be held on November 1-2 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Breeders’ Cup, Fanduel Group Announce Multi-Year Sponsorship Agreement

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19

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Esports Charts, the leading esports viewership analytics provider, is pleased to announce a new partnership with StarLadder, a veteran tournament organizer.

The companies will partner for the new season of StarLadder StarSeries Season 19 — the legendary tournament series returns to the professional Counter-Strike scene after a six-year break.

As the official analytics partner of the StarLadder StarSeries Season 19, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event for a deeper understanding of the tournament’s global reach.

“We’re proud to provide real-time viewership analytics for StarLadder StarSeries Season 19,” said Artyom Odintsov, co-founder and CEO of Esports Charts. “We welcome the return of StarLadder to the Tier‑1 Counter-Strike stage, adding healthy competition among tournament organizers. This season marks an exciting new chapter for a historic series, and our data will help capture audience engagement throughout the event, giving organizers, teams, and sponsors valuable insights into global viewership trends.”

StarLadder has been a driving force in global esports for almost 25 years, since hosting its first tournaments in 2001. The company has organized some of the industry’s most iconic events, including the StarLadder Berlin Major and The DOTA 2 Chongqing Major in 2019. Later this year, StarLadder will also host the Budapest Major 2025 — where it was earlier announced that Esports Charts will serve as the official viewership analytics partner.

The StarSeries tournament series, a key part of StarLadder’s brand, has helped launch the careers of numerous Counter-Strike stars. The last StarSeries event, StarSeries & i-League CS:GO Season 8, took place in October 2019 in Turkey. After a six-year hiatus, the series is finally set to make its return this fall with a brand-new season in Europe.

“StarLadder’s decision to partner with Esports Charts once again reflects our confidence in their leadership in esports viewership analytics. Their methodology sets the benchmark for accuracy and transparency — from tracking impressions with a true 30-second viewing window to providing insights that go far beyond raw numbers. Together, we are committed to giving brands and fans a deeper statistics of competitive Counter-Strike, powered by metrics that truly matter,” shared Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder.

The StarLadder StarSeries Season 19 will run from September 18 to 21 in Budapest, Hungary, featuring a $500,000 prize pool. Eight teams will battle for the title: Natus Vincere, B8 Esports, Passion UA, 9INE, PARIVISION, OG, and Gentle Mates.

 

The post Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19 appeared first on European Gaming Industry News.

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Study confirms €191 million economic impact of ICE and iGB Affiliate 2025

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The 2025 editions of ICE and iGB Affiliate generated €191 million in economic impact for Barcelona and Catalonia as well as supporting an estimated 3,100 part time jobs, according to a study conducted by Equimore.

The two world leading business to business events which attracted attendees from 186 countries generating 121,000 overnight stays benefitted a wide range of local businesses including hotels, restaurants, transport services, venues and event production with the average daily spend of non-local attendees calculated at €449.

An input-output model was employed to estimate the total direct, indirect, and induced economic impacts resulting from Barcelona hosting ICE and iGB Affiliate 2025.

The analysis also evaluated the employment effects capturing the jobs created and supported as a result of hosting the exhibitions. Direct Impacts consists of expenditures associated with organising, exhibiting, and attending within the Barcelona – Catalonia economy. The indirect or secondary impacts corresponds to the knock-on effect of the event on the Barcelona -Catalonia economy including activity generated by the suppliers and service providers that benefited from the direct impact of the event. Induced impacts which corresponds to the activity generated by the consumption in the Barcelona-Catalonia economy of the wages received by people who worked directly or indirectly on the 2025 events.

Clarion Gaming Managing Director Stuart Hunter said: “After many successful years in London, we made the decision to relocate to Barcelona with a clear ambition: to evolve, to grow, and to offer our global community an even greater platform for connection and innovation.

“The industry’s experience in Barcelona was shaped by several key factors that made ICE and iGB Affiliate 2025 truly exceptional. World-class exhibitors showcased an outstanding cross-section of global gaming innovation. The Clarion Gaming team, collaborating seamlessly with partners at Fira GranVia, demonstrated why they’re regarded as the best in the business.

“The results speak for themselves — a record attendance, exceptional exhibitor engagement, and an impressive €191 million in economic impact for the Barcelona and Catalonia economy boosted by a large international business audience. We can’t wait to see everyone again in January 2026.”

 

The post Study confirms €191 million economic impact of ICE and iGB Affiliate 2025 appeared first on European Gaming Industry News.

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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth

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Join Jeff Gross and his legendary co-hosts on September 23 and September 30

GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.

The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.

The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.

“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”

The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.

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