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UK: New analysis shows problem gamblers are more likely than others to have suicidal thoughts, attempt suicide and to harm themselves
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GambleAware and the Gambling Commission have last week published the results of a small-scale research project that examines the link between problem gambling and suicide. The report will contribute to the National Strategy to Reduce Gambling Harms and is based on findings from the 2007 Adult Psychiatric Morbidity Survey (APMS). Out of over 7,000 respondents, 41 were found to be problem gamblers and were identified as being more likely than others to have thought about suicide and to have attempted suicide in the past 12 months.
The results showed that of those identified by the survey as problem gamblers, one in five (19%) had thought about suicide in the past year, compared with 4% of non-problem gamblers/non-gamblers. 5% of problem gamblers reported they had made a suicide attempt in the past year, compared with 0.6% of those who showed no sign of problem gambling.
The survey analysis shows an association between problem gambling, suicidal behaviours and loneliness that warrants further investigation. Problem gamblers were more likely to feel lonely and isolated from other people than the rest of the population. Problem gamblers appeared to have a smaller network of people they felt close to and were less likely to feel that their friends and family gave them encouragement and support.
This analysis is based on data from the 2007 survey. The APMS survey repeated in 2014 but did not include questions on gambling. It is hoped that the Department of Health and Social Care will commission another Adult Psychiatric Morbidity Survey for 2021 and the authors recommend that questions on gambling behaviour be included in that study to explore the association between gambling and suicidality further.
In order to scope out what further research may be needed, a range of stakeholders, including those with lived experience of gambling harms, including addiction and bereavement due to suicide, attended a one-day workshop. The aim of the session was to better understand what knowledge gaps there were regarding gambling and suicide and to develop recommendations for future work.
Recommendations include:
- The development of educational packages for clinicians, primary care providers and coroners to raise awareness of the association between gambling and suicidality.
- The commissioning of a systematic review of evidence of the relationship between gambling and suicidality
- The conduct of a psychological autopsy study to explore cases where gambling is related to suicide.
Marc Etches, CEO of GambleAware has said:
“There is limited data and research on the link between gambling and suicide and this research is just the start. This report has clearly identified the significant gaps in the data that is currently available and what steps we should be taking to get more evidence to help improve our knowledge and understanding of the relationship between gambling and suicide.
It is vital we all know what signs to look out for in a gambling addiction, so we can point people in the direction of help as and when they need it. We look forward to continuing to work with Government, particularly the Department of Health and Social Care, and all those involved to promote the help and services available at BeGambleAware.org.”
Dr Heather Wardle, Assistant Professor at London School of Hygiene and Tropical Medicine said:
“The harms from gambling are profound and can be devastating for individuals, families and communities. These results show how people with gambling problems are a higher risk group for suicidality. Everyone involved in providing, legislating and regulating gambling should recognise this risk and take action to prevent harm”.
Professor Ann John, Swansea University and Chair of the National Advisory Group to Welsh Government on Suicide and Self-harm prevention said
‘Death by suicide is usually in response to a complex interplay of a number of factors, it is rarely due to a single reason and is never inevitable. However, there is no doubt that there has been a lack of recognition that there is an association between problem gambling and suicide.
‘Our research is a first step in understanding that association. Problem gamblers should be included as a high-risk group in suicide prevention strategies, efforts made to improve awareness, particularly in those providing services, and we need to encourage people to seek help before they reach a crisis point.’
Neil McArthur, chief executive of the Gambling Commission, said:
“This research is based on data from 2007 but nonetheless the findings clearly show a connection between suicide and gambling, something that has a real and devastating impact on people’s lives. Whilst further research and more timely data collection is essential, we are taking further action now to protect people from the risk of gambling harm.
“As a result of this research, the Commission and Samaritans will work together to bolster the existing requirements on gambling businesses to identify those at risk and take action to address and reduce harm.
“However, progress cannot be made by us alone, we need to work together to implement the priorities outlined in the National Strategy to Reduce Gambling Harms, and the key recommendations of this research. This is vital to ensuring we have the best research, prevention and treatment services available for vulnerable individuals, their families, friends and communities.”
The three research documents are available below, along with a summary of the key findings and recommendations.
Report 3: Scoping Current Evidence and Evidence-Gaps in Research on Gambling-Related Suicide
- The survey was conducted over a decade ago and the sample was relatively small, with just 172 people identified as at risk of problem gambling and 41 identified as problem gamblers. Both problem gambling and past-year suicide attempts/thoughts are relatively rare, and the analyses were underpowered. The survey is cross-sectional in design and the data cannot be used to establish temporal sequencing in problem gambling and suicidality, nor causality.
- The Commission’s Research Programme in support of the National Strategy includes an emphasis on measuring and understanding harm. A better understanding of gambling harms for adults and children and young people will help to target prevention and education initiatives where they will have most impact.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK: New analysis shows problem gamblers are more likely than others to have suicidal thoughts, attempt suicide and to harm themselves
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– National Lottery ‘Add some play to Christmas’ campaign supported by enhanced protection measures –
– In a UK National Lottery first, Allwyn becomes a Level 3 Gift Responsibly supporter –
National Lottery operator Allwyn has unveiled its multi-channel ‘Add some play to Christmas’ campaign, which puts National Lottery Scratchcards at the heart – positioning them as a fun way to come together, no matter the occasion or the group.
As part of that, Allwyn has once again signed up to the National Council on Problem Gambling’s (NCPG) 2025 Gift Responsibly Campaign – this year as a Level 3 sponsor, the highest possible level and a UK National Lottery first.
Founded in the early 2000s, the Gift Responsibly Campaign works to raise public awareness about the risks of youth gambling. Through partnerships with lotteries and other organisations, the campaign educates communities about the risks of buying lottery products for children.
As part of its commitments as a Level 3 supporter, Allwyn will carry a ’18+ Gift Responsibly’ mark across its National Lottery gifting-related festive advertising – to re-iterate the need for people to be 18 or older to buy, gift, receive and play.
The company has also created three brand new bespoke creative assets promoting responsible play that it will use:
- across its @TNLUK and @AllwynUK social media channels
- on in-store National Lottery media screens
- as part of a digital campaign
Allwyn already carries out extensive training with its 43,500 retail partners to prevent underage and excessive play, as well as running a rigorous ‘Operation Guardian’ programme for mystery shopping and knowledge checks with National Lottery retailers to ensure compliance.
The company’s advanced NCPG participation will also see it prompting its tens of thousands of retail partners to remind their customers to gift National Lottery products responsibly this festive season, through direct communications and trade advertising.
Jordana Jackson, Head of Participant Protection at Allwyn, commented: “Since becoming National Lottery operator early last year, we’ve made great progress on our participant protection plans. We’re proud to once again be supporting the NCPG’s Gift Responsibly Campaign and, for the first time in the UK National Lottery’s history, commit to Level 3 sponsorship – the highest level of support possible. This commitment includes a range of activity to remind everyone that, while National Lottery Scratchcards can add festive fun and help raise over £30m a week for Good Causes, they’re strictly for adults.”
The post Allwyn commits to highest level of 2025 Gift Responsibly Campaign appeared first on European Gaming Industry News.
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LeoVegas Group signs partnership deal with Valletta FC and boosts local footprint in Malta
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LeoVegas Group has entered into a two-year partnership agreement with Malta Premier League club Valletta Football Club. As Exclusive Online Gaming Partner, the LeoVegas Group corporate brand will feature on the men’s squad’s match kits, at training grounds, and prominently across the club’s digital channels. The partnership will enhance the Group’s brand visibility and commitment to the local community, while further strengthening its position as an employer of choice in igaming.
LeoVegas Group and Valletta Football Club, one of the most successful clubs in Malta’s history, today announced a new partnership that will see LeoVegas Group’s corporate brand become the club’s Exclusive Online Gaming Partner during the 2025/2026 and 2026/2027 seasons. The agreement includes match kit sleeve branding for the men’s squad, visibility across all club facilities, including the Rabat Football Ground and Dangli Football Ground and the matchday fanzone, as well as branding on the squad’s training bags. The club’s digital channels, which have tens of thousands passionate followers on social media such as Instagram and Facebook, will regularly feature the LeoVegas Group logo in their content.
As partners, LeoVegas Group and Valletta Football Club will also collaborate to create exciting branded experiences across the Maltese capital for both fans and employees. Group employees can look forward to exclusive matchday opportunities and VIP experiences. The partnership enables LeoVegas Group to further strengthen corporate brand awareness across the Maltese islands and continue positioning the Group as an employer of choice for talent seeking careers in the growing igaming industry.
Additionally, the partnership includes branding on the youth team’s kit. This shirt sponsorship opportunity will be donated by LeoVegas Group to a local non-governmental organization (NGO), which will be selected through a popular vote by club members during a club meeting.
Stefan Nelson, LeoVegas Group CFO and Malta Managing Director, said “We are very proud to partner with Valletta FC, one of the most successful and popular clubs in Malta. Our Group has considered itself a partly Maltese company almost since its inception, and we are thrilled to collaborate with the capital’s club to create exciting opportunities for fans, employees, and future talent alike. When two strong lions join forces, great things can happen!”.
Claudio Grech, Valletta Football Club President, said “This partnership brings together two brands that share Malta’s global reputation for excellence in gaming, entertainment, and sport. LeoVegas Group has become a world leader in mobile gaming while Valletta FC stands as Malta’s largest football club. Both of us thrive on delivering excitement and engagement — whether through live football or immersive digital experiences. We also share a forward-looking vision that embraces technology and online communities to connect with our audiences. As LeoVegas Group continues to expand internationally, Valletta FC is equally determined to evolve into a regional football powerhouse, making this collaboration a natural and powerful alignment of ambition, innovation, and Maltese pride”.
The post LeoVegas Group signs partnership deal with Valletta FC and boosts local footprint in Malta appeared first on European Gaming Industry News.
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Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026
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Gamblers Connect has been officially shortlisted in three categories at the International Gaming Awards 2026, one of the most respected global recognitions within the gaming and iGaming sectors.
This announcement marks an important milestone for the company, reflecting its continued growth, consistent industry presence and long-term commitment to responsible and high-quality affiliate operations.
Gamblers Connect has been shortlisted in three distinct categories: Affiliate (Company) of the Year, recognising its public-facing affiliate excellence; the Great Place to Work Award (Operator), highlighting the strength of its internal culture; and the Safer Gambling Award, which reflects the company’s commitment to responsibility standards across its operations.
The 19th annual International Gaming Awards will be held on 18th January during ICE Barcelona. It is regarded as one of the leading global recognitions for excellence across the gaming industry. Each year, the IGA highlights companies that show innovation, quality, responsibility and meaningful contribution to the sector.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted across three very different categories shows our strength on multiple levels. It recognises our public-facing work, the culture behind it and the responsibility standards that guide everything we do.”
The post Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026 appeared first on European Gaming Industry News.
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