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Pollard Banknote Limited has added the classic arcade game GALAGA
to its portfolio of licensed brands. Under an agreement with BANDAI NAMCO Entertainment America Inc., Pollard Banknote will offer GALAGA
branded instant tickets to its lottery clients. Pollard Banknote’s suite of licensed brands includes several powerhouse arcade games from the early 1980s.
As per the agreement, Pollard Banknote will leverage the GALAGA
signature logo and colourful pixilated icons for eye-catching ticket designs and promotional merchandise. The ticket artwork will utilise distinctive GALAGA
imagery to mimic the game’s acclaimed playstyle. GALAGA
branded merchandise, including full-sized vintage arcade games, will be available to lotteries for social media contests and second chance draws.
“Pollard Banknote’s retro arcade brands have captivated lottery players around the globe, and we are confident that GALAGA
will give players more of the classic arcade look and feel they love. We look forward to helping lotteries bring GALAGA
to market, supported by our 360˚ approach to marketing and promotional programs that promote player excitement and engagement,” Brad Thompson, VP of Sales and Marketing at Pollard Banknote said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pollard Banknote Adds GALAGA™ to its Portfolio of Licensed Brands
