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SBTech expands Nordic stronghold securing major partnership with lottery giant Veikkaus

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SBTech wins multi-channel sportsbook platform deal following competitive public procurement process

 

Finland monopoly operator and World Lottery Association (WLA) member Veikkaus will revolutionize its online and retail sportsbook offering following the signing of a long-term online and retail sportsbook platform agreement with SBTech.

Following a public procurement process, SBTech scored highest across a range of criteria to form a partnership that will significantly elevate and enhance the sports offering for Finnish players.

It has already begun to integrate its industry-leading sportsbook platform technology to Veikkaus’ online channel and is planned to launch in early 2020. This will be followed by the launch of its award-winning sportsbook platform across the Finnish operator’s extensive retail network of more than 3,000 outlets across Finland.

SBTech’s pioneering sportsbook platform will transform Veikkaus’ online and retail sports offering driving incremental revenues and building market share. Key initiatives include an overhaul of Veikkaus’ existing pre-match and live sports betting products; a bespoke UI designed for Finnish players built using SBTech’s next generation sportsbook APIs, and tailored risk management including integration of Veikkaus’ own trading feed.

SBTech’s innovative sportsbook will take Veikkaus’ pre-match and in-play betting offering to market leading standards. This will give Finnish players a choice of more than 55 sports and 2,000+ betting markets. SBTech will also deploy its latest game-changing sports innovations including new cash out functionality, and YourBet Betbuilder for multiple sports including in-play and PulseBet, all subject to approval from the Finnish regulator.

SBTech has a rich history in driving revenue for the private sector and, since 2017, has worked with numerous WLA members lotteries including Danske Spil and Sazka, achieving the same above-market growth curves in the lottery sector as it does for leading iGaming brands, with lottery operators seeking to increase market share through a superior product and player offering.

Andrew Cochrane, Chief Development Officer, SBTech, said: “We are incredibly honoured and excited to have been awarded this partnership as a result of a thorough and rigorous selection process.

“Our award-winning sportsbook solution will power both the online and retail channels for Veikkaus, and we look forward to working in collaboration with their team to provide a comprehensive range of innovative features. This partnership shows the commitment we have to the Nordic region and our continued success in the Lottery sector in signing yet another WLA member.”

Sami Kauhanen, Vice President – Betting, Veikkaus, said: “SBTech will provide us with leading-edge technology that will bring our offering to world-class levels, significantly enhancing our odds compilation, risk management, and results generation. This means we can free our resources to focus on our core strengths, such as increasing the attractiveness of our domestic betting offering.

“Our partners’ proven delivery of large-scale, revenue generating platform and software technology projects across numerous regulated markets, alongside their continual investment in innovation, gives us huge confidence and we look forward to working together to enhance and grow our offering in the coming months and years.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SBTech expands Nordic stronghold securing major partnership with lottery giant Veikkaus

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights

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Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.

PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.

Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”

Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”

The post Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights appeared first on European Gaming Industry News.

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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years

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As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.

This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.

The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.

Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.

The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.

Event Details:

  • What: Premiere of “Memories of CS:GO – The Early Years”
  • When: March 26th, 2024, at 21:00 CEST
  • Where to watch: Red Bull Gaming’s Youtube Channel
  • The “CS:GO Memories” documentary can be viewed shareit.redbull.com

 

The post Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years appeared first on European Gaming Industry News.

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Ten Square Games ready for a new development opportunities in 2024

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2023 ESPI package

The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)

2023 Consolidated Financial Statement

2023  Management Board Report on Activities

Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements

Link to the stream

Link to the chat with individual investors

Presentation

Factsheet

Financial data

Transcription of the conference and Q&A session

For complete press release visit tensquaregames.com

The post Ten Square Games ready for a new development opportunities in 2024 appeared first on European Gaming Industry News.

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