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Sports betting in Europe, quick facts

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In nearly every region in Europe, online sports betting has endured a substantial increase in attractiveness over the years. This has made it comfortable than ever for European sports betting players to have access to an excellent selection of online sports betting sites.

One of the best European online sports betting operator to be around is Betzest.com. So what is it that makes them stand out from the huge number of online sports betting sites around today?

Betzest launched their Sportsbook in August 2018 and is a great option for all online European bettors, whether their wager of choice is in online sportsbook or online casino.

If an online sportsbook wants to join the recognized elite among the European gaming industry then it will need to have a product qualified of matching the titans and Betzest are certainly not lacking from this perspective.

The Betzest sports betting has all of the expected features such as in-play betting and future markets, along with the cashout system and some unique twists.

Regarding aesthetics and functionality, their website is one of the best on the market, neat, stylish and easy to navigate and play.

Betzest European Sports Betting

Betzest main market is sports betting and therefore their sportsbook product has all of the most popular sports in Europe like Football, Rugby, Boxing, Tennis, Ice Hockey, Handball, Basketball and much more. They will also be offering less mainstream sports like darts, table tennis, and hurling.

The virtual sports betting at Betzest is excellent with anything from virtual horse racing, tennis and speedway available.

European Football Betting with Betzest

As the main sport in European countries, Football is given a lot of special attention. Betzest sportsbook features all of the major leagues from Europe including the Premier League, Seria A, La Liga, Bundesliga, League 1 along with some of the lesser known leagues from countries like Sweden, Norway, Finland, Ireland, Romania, Russia, Belgium, Hungary, Netherlands, Malta, Serbia, and Turkey. Aside from the A-Z sporting line-up, you can also bet by an event with listings including the World Cup, F.A. Cup, Champions League football and Europe league football to name but a few. They offer a massive variety of original betting lines for nearly every sporting event and so much more.

Betzest Product

There are a number of interesting features which make Betzest both unique and impressive. The smartly-presented platform also features a tips section where Betzest tipsters regularly offer information and hints on smart bets to make. It can be on anything from football,  tennis, golf or any other major sporting events. The Betzest tips and statistics give its members as much important information and advice as they could want before betting on a European event.

Betzest Mobile

If you want to play at Betzest via your smartphone, then there is no need to download an app. Betzest has a responsive website design that will automatically redirect you to the mobile compatible website when you go to the Betzest website on your smartphone or tablet. The website is compatible with all smartphones.

All the odds are available on both the desktop and the mobile ­platform. You log in with the same user account on the mobile version as you do on your desktop.

Betzest Promotions

Betzest runs different promotions on a regular basis. They are a great online sportsbook that welcomes large players and offers attractive reward programs for the smaller bettors. Still not sure whether you should register or not? Maybe the following review will convince you.

For all those European players who are just starting to bet online, Betzest has created an amazing holistic bonus package. With this bonus, you need to understand that it is a cash promotion that gives new players a chance to bet and not make the first deposit until they have tried and tested the sportsbook. Betzest, as a rule, is encouraging all of their registered players to take advantage of this pleasant bonus.

When it comes to bonuses and welcome bonuses Betzest offers some of the best in the market. Betzest offers a variety of different bonuses, and the most common is “Risk-Free Bets” – “Cash Bonuses” and “Deposit Bonuses”.

Betzest €/$ No Deposit, No Wagering

If you are a new customer that has registered with Betzest, you will have the option to receive a €/£ 5 No Deposit, No Wagering. This is a Free Bet with NO deposit required. All that a customer is required to do is during the registration stage, they verify their mobile number and the €/$ 5 No Deposit  Free Bet will be credited to your account. To redeem Betzest €/$ 5 No Deposit Bonus sign up offer is easy:

  1. Register an account with Betzest.
  2. Verify your mobile number.
  3. €/$ 5 No Deposit will be credited to your account by customer support.
  4. Terms and Conditions Apply

Betzest Sportsbook Welcome Deposit Bonus

New European players to Betzest can also take advantage of the 100% up to €/$100 welcome deposit bonus. Follow the simple steps below:

  1. Register an account with Betzest.
  2. Make a deposit.
  3. 100% up to €/$100 instantly credited to your Betzest account.
  4. Terms and conditions apply

New players from Finland, Germany, Austria, and Switzerland will get the following bonus package: € 5 No Deposit + 100% up to €150 + 100 Free Spins on their latest NetEnt slot Mercy Of The Gods.

New players from Norway will get the following bonus package:  50 KR  No Deposit + 100% up to 150o KR + 100 Free Spins on Jackpot6000.

Summary

  • *Easy-to-navigate interface with a huge amount of betting options.
  • Wide selection of betting options.
  • Solid in-play betting functionality.
  • Quick withdrawal times.

Betzest ™ new online sportsbook provides:

  • Massive variety of events to bet on – > features 300+ bet types for main European football events;
  • Best odds on the market;
  • More than 15,000 live events monthly;
  • Covers all European markets to bet
  • 8+ languages and different payment methods (including credit and debit cards, e-wallets and pre-paid cards).
  • Optimized Mobile version;
  • Risk-Free Bets, deposit bonuses and a huge variety of promotions for Champions League, Europa League, Euro2020 and many more;
  • Fast Payouts

Betzest Sportsbook Review: 

Founded: 2018

Sports Provider: Sportingtech

Casino Providers: NetEnt, Microgaming, RedRake, WeAreCasino, Playson, Booming Games, Betixon, GameArt, PlayN Go, Wazdan, Pragmatic Play, Ortiz Gaming, Habanero, and PG Soft.

E-sports: Betradar

Affiliate program name: Betzest Affiliates 

Affiliate Software provider: NetRefer

Live Casino: Evolution, Lucky Streak, X Pro Gaming

Software Platform: Sportingtech

Number of events to bet on: 400.000

Number of Slots: 1400+

Deposit methods: Bank Wire, Visa, Credit Card, Purplepay, Neteller, Skrill, PaysafeCard, Entercash, Zimpler, Trustly,  GiroPay, EPS, Interac, and PayPal.

Withdrawal methods: Bank Wire, Visa, Credit Card, Visa, Entercash, Skrill, Neteller, International Bank Transfer

Currency: Euros, Norwegian Kronor, Swedish Kronor, US Dollars, GBP

Languages: English, Norwegian, Swedish, Finnish, German, Brazilian, Portuguese, Spanish and French

Odds: Betradar

Withdrawal Limits: No Limits

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports betting in Europe, quick facts

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV

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Ta ‘Xbiex, Malta, September 2025: The Wildz Group is pleased to announce an impressive new addition to its flagship Wildz platform: Video-On-Demand product Wildz TV.

Wildz TV is a rich content offering that takes into account the popularity of Video On Demand (VOD). The service delivers rich media entertainment created by guest presenters that enhances the iGaming user experience within the sportsbook and online casino verticals.

As the first Wildz Group brand to provide a full sportsbook offering that accompanies its popular online casino within the same platform, Wildz  is the ideal space to boost the enjoyment even more by introducing VOD content. Aligning with the brand’s ‘GET MORE’ payoff line, this complete entertainment suite provides streaming, live chat and 24/7 customer support, setting the bar high for one-stop leisure gaming.

Embracing the trend

VOD content is sweeping the globe as the preferred option chosen by customers seeking to make the most of their leisure activities, allowing them exclusive access to content suited to their tastes (Netflix, Amazon Prime Video and Disney+ being notable examples). According to Markets dot com, in 2023 the VOD market size was valued at USD 146.6 billion, and it’s forecast to balloon to USD 270.3 billion by 2028, with a CAGR of 13%. It made sense to the Wildz team that this trend will inevitably dominate gambling entertainment, too, leading to the creation of a VOD tier of video action in Wildz TV.

Wildz hosts the phenomenal team at Gämblerscast to showcase how this works. They’re renowned for their razor-sharp commentary and insights. Viewers can enjoy Gämblerscast episodes, explore dedicated Gämblers Picks for selected sports and even dip into the Gämblers Favourite Slots.

About Gämblerscast

The collective at Gämblerscast has been amassing a growing following of enthusiasts on Twitch, YouTube and TikTok. As gambling enthusiasts, they know exactly how to create content that appeals to players, including insights, observations, humour and plenty of fun. This winning combination makes them a great fit as the first-ever team to be hosted on Wildz.

The added value of VOD

Players get the opportunity to access exclusive content for a modest premium, content that’s designed to match their interests. While Hulu and Paramount+ (for example) cater to mass markets, sites such as Wildz TV can provide niche content.

Contained behind a paywall, VOD entertainment is perfect for gambling as it underscores the importance of providing access to content according to Responsible Gaming principles and guidelines. Better yet, this source of revenue for entertainers offers a more sustainable form of entertainment that allows others to explore their creativity, too.

Jani Koskinen, Chief Marketing Officer at Wildz Group, says, “VOD is the way forward for gambling platforms seeking to acquire, entertain, engage, and retain players. We’ve seen a great impact from hosting the Gämblerscast team and premium sports events, and we anticipate quality engagement as we explore the benefits of offering rich and exclusive media to our customers. Welcome to the future of iGaming entertainment!”

Wildz TV is yet another reason players are moving to Wildz and sticking around for more quality gambling entertainment.

The post WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV appeared first on European Gaming Industry News.

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Adidas Arena Set to Welcome the 2026 Six Invitational

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Ubisoft and BLAST are thrilled to announce that the 2026 Six Invitational, the biggest event in the BLAST R6 calendar, will take place at the Adidas Arena in northern Paris for the very first time.

Reopened in 2023 following major renovations, this state-of-the-art venue has quickly become one of Paris’s premier destinations for sport and entertainment. Designed with fan experience in mind, the Adidas Arena regularly hosts top-tier basketball games, concerts, and cultural events, and was a key stage during the Paris 2024 Olympic and Paralympic Games.

With cutting-edge broadcast capabilities, spacious backstage areas for players, and infrastructure built for live streaming and large-scale digital productions, the Adidas Arena is also positioning itself as one of the most esports-friendly venues in Europe.

“The Six Invitational is not just a tournament, it’s a celebration of the Rainbow Six community,” said Robbie Douek, CEO of BLAST. “Bringing the event to Adidas Arena allows us to create an unforgettable experience for players and fans in one of Europe’s most exciting venues.”

“Hosting the Six Invitational 2026 in Paris, at the Adidas Arena, is a milestone for Ubisoft and for French esports,” said François-Xavier Deniele, VP, Esports & Competitive Gaming, Ubisoft. “France has become a leading hub for competitive gaming, and bringing Rainbow Six’s biggest event here highlights our commitment to the community.”

About the Tournament

The Six Invitational will span three distinct phases, each crafted to deliver intense competition and compelling narratives.

  • Phase 1: Group Stage20 qualified teams will be divided into four groups of five. Each team will face the others in Best-of-3 matches. The top four teams from each group will advance.

  • Phase 2: Playoffs16 teams will enter a double-elimination bracket, with all matches played in Best-of-3 format. Teams knocked to the lower bracket will have one final lifeline to stay in the competition. By the end of this phase, only six teams will remain.

  • Phase 3: FinalsThe final six teams will battle in front of a live Parisian crowd at the Adidas Arena. Across two days of Best-of-3 matches, the field will narrow to the last two contenders, who will face off in a Best-of-5 Grand Final to crown the world champion.

Ticket Information

Tickets for the Six Invitational 2026 will go on sale this week. Ticket categories include the ELITE Merchandise Bundle (€300), Carré Or, and multiple standard categories ranging from €75 to €175 (3-day passes), with 1-day passes starting from €30.

The post Adidas Arena Set to Welcome the 2026 Six Invitational appeared first on European Gaming Industry News.

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LiveScore Group announces transformational partnership with X and xAI to drive the future of integrated sports media and betting

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  • Landmark partnership will leverage X’s real-time content and xAI’s technology to advance LiveScore Group’s mission to converge sports media and betting.
  • Collaboration will introduce richer media, new fan engagement features and AI-driven personalisation, setting a new benchmark for digital sports content experiences.
  • With over 100 million annual users, LiveScore Group continues to lead in global sports media innovation, while driving betting growth across the UK and international markets.

LiveScore Group, a global leader in sports media and betting, has announced a pioneering partnership with X and xAI that promises to transform both the sports media and betting industries. By leveraging the vast real-time content of X and the advanced AI capabilities of xAI, LiveScore Group will accelerate its strategy of converging sports media and betting into a single, seamless experience for millions of fans worldwide.

This collaboration will allow LiveScore Group to tap into the unique scale, speed and interactivity of X to deliver richer, more engaging content experiences across its Livescore and Livescore Bet products. The integration will redefine how fans follow live sport, interact with breaking news and participate in betting, creating a new standard for fan engagement in the digital era.

The collaboration will leverage unprecedented access to X’s various data and content APIs, giving LiveScore Group the ability to capture real-time sports conversations, sentiment and breaking news at scale.

This integration will fuel innovation across LiveScore Group’s media and betting platforms, enabling:

  • Richer sports media experiences with instant delivery of news, fan sentiment, and influencer commentary.
  • New engagement features such as bet-slip and prediction sharing directly into X, connecting communities of fans and bettors.
  • Smarter trading models that react to real-time sports developments and fan conversations, enhancing bettor value and retention.
  • Faster, scalable customer support, including automated responses to fan inquiries via X.

The partnership will also leverage the power of xAI’s cutting-edge technology to develop personalised fan experiences, predictive insights and new AI-driven engagement tools across LiveScore and LiveScore Bet. From smarter trading models that adapt to real-time sentiment, to tailored content delivery that anticipates fan preferences, xAI will play a pivotal role in shaping the next generation of products within LiveScore Group’s integrated ecosystem.

Sam Sadi, CEO of LiveScore Group, said: “This is a game-changing moment for LiveScore Group and for the industries we operate in. By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry”.

Christopher Park, Director & Global Lead of Developer Platform at X Corp, commented: “We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation. This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”

With more than 100 million annual users, LiveScore Group has established itself as a leading force in converging sports media and betting. This new partnership with X and xAI cements its position at the forefront of industry innovation and marks a bold step in shaping the next era of fan engagement.

The post LiveScore Group announces transformational partnership with X and xAI to drive the future of integrated sports media and betting appeared first on European Gaming Industry News.

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