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Betinvest offers transparency and control with new Agent Management System for the Asian market

Published

6 years ago

July 11, 2019

Betinvest offers transparency and control with new Agent Management System for the Asian market Reading Time: 3 minutes

After detailed conversations and constructive feedback from its partners in Asia, Betinvest has launched an Agent Management System to empower bookmakers with the tools to easily manage and monitor the performance of its agents.

Betinvest has launched an Agent Management System for the Asian market and other markets which use the same operational model, providing transparency and control to bookmakers and enabling them to better manage and monitor agent performance.

Indeed, after long conversations with local operators in Macau at G2E Asia, Betinvest has incorporated innovative improvements into the traditional betting agent management model, supported by the solutions provider’s strong IT team to ensure the system remains flexible and up-to-date with clients’ needs.

“This system will bring transparency and control to bookmakers – both to those with an existing agent network and to those who are interested in running a betting business with the help of an agent scheme,” explained VP of business development, Valentyn Kyrylenko. “The solution will enable our clients to manage the activity of every participant at each level in the hierarchy, and to monitor their performance in real time. It offers multi-level commercial structure, profit and loss sharing algorithms, on-spot agent creation functionality and an easy to use settlement process. Each agent has a lot of flexibility in the manner in which they can work with customers. Through consistent communication with our partners from around the world, we’ve discovered that a solution such as this is in high demand.”

A key strength of Betinvest’s system is that it’s entirely up to their client to decide who can work as an agent for their business. Furthermore, once an agent is incorporated into the management system, the client can monitor them closely to ensure the entire structure is operating smoothly.

“It’s easy to incorporate new people into the Agent Management System’s hierarchy. It’s also really easy to control and manage all the people involved thanks to a set of comprehensive reports that show all the agents, their credit, balance, efficiency and player behaviour. We provide the software and updates to our partners who require only this system. Everything else is under the client’s control. It goes without saying that an agent-to-be should have a number of players and be well-informed about the nature of the industry,” continued Kyrylenko. “All the risk can be monitored by our clients and they can access reports about every Agent or Master Agent’s activity and credit status, see an overview of total bets and stakes, etc. They’ll be able to check all of this, to change limits, and even block an Agent if they urgently need to do so. Operators can view players’ accounts, calculate risk and even adjust odds before accepting bets.”

This high level of control and transparency for clients is a result of Betinvest’s carefully organised hierarchical structure. The solutions provider’s Agent Management System is a sophisticated network consisting of various levels – each their own rights and structures, which, along with the scheme’s credit-style system, allows clients to monitor the entirety of its agent system without the need for micromanagement.

“Imagine you’re a shareholder: you can invite one or more Senior Master Agents. They will work with Master Agents, who will work with Agents who, in turn, will manage the players. There is no limit to how many agents you can have at any level,” detailed Kyrylenko. “We’ve based the scheme on a credit-style system, meaning that the total risk an upline can set for its downline is limited. The system is designed for agent networks of all sizes, and can be easily managed and customised.”

To perfect the system, Betinvest has worked closely with its partners in Asia who share their on-the-ground experience and help the solutions provider develop relevant and efficient products. These partners were the first to test Betinvest’s new solution, providing feedback to ensure the agent system is perfectly fit-for-purpose across the entire continent. However, while bookmakers in Asia will be the largest beneficiaries to Betinvest’s latest innovation, Kyrylenko emphasised that the company’s Agent Management System will suit operators with agent networks in any market – allowing clients across the globe to benefit from increased transparency and control of their sports betting operation.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest offers transparency and control with new Agent Management System for the Asian market

Related Topics:gambling industry in Europe

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Latest News

From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

5 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

Latest News

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

5 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

5 days ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: