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Sportradar, PlaySight and Belgian EuroMillions Basketball League Bring Automated Production and AI Technology to the Court
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PlaySight, a global sports technology platform, is excited to announce a new partnership with Sportradar, the leading provider of sports data intelligence, and the EuroMillions Basketball League (EMBL), the professional men’s basketball competition in Belgium. All EMBL games and associated content will now be produced and distributed via PlaySight’s Smart AI and automated production sports technology through Sportradar OTT.
This partnership will also see automated graphics from LIGR (Live Graphic Systems) embedded into all EMBL games – providing a professional viewing experience to fans of the league throughout Belgium and the rest of the world.
PlaySight’s Smart sports AI and connected camera technology is already installed in all the league’s arenas, enabling full-service production at a much more efficient and affordable level. PlaySight’s cameras also provide real-time video for officiating and instant replay, as well as video breakdowns for coaches on the sidelines. The live video feed from PlaySight will be distributed via Sportradar OTT to drive fan engagement and maximise betting opportunities.
“We believe that this will be a blueprint for other professional leagues across the world,” said Wim Van de Keere, the General Manager of the EMBL. “We can’t wait to get started on this new collaboration for next season and have carefully selected best-in-class partners with the capabilities offered by Sportradar, PlaySight and LIGR. Beyond the enhanced viewing experience, we look forward to adding real-time video for coaching and instant replay purposes for our referees to further enhance the quality of our basketball. It will also open up additional commercial opportunities for the clubs and the league.”
Backed by more than 15 years’ experience in the industry and a scalable infrastructure, Sportradar OTT streams over 50,000 live sports events globally, delivering more than 50,000,000 video sessions a month to upwards of 100 partners all over the world. Powered by a combination of market-leading data and a fully customisable OTT solution, it enables rights holders to grow engagement and maintain lasting relationships with fans, while also generating substantial digital revenue.
Felix Blank, Sportradar’s Director, Digital Platforms, said: “PlaySight’s live and on-demand video capabilities will integrate seamlessly with the Sportradar OTT platform, improving operational efficiency while ensuring fans enjoy the best possible experience when watching the EuroMillions Basketball League live or on demand. “Sport is all about the relationships fostered with fans and we can’t wait to help that process for the EMBL by combining top-quality video production with innovative data products to ensure a best-in-class OTT offering for the league and its followers.”
“Our AI and connected camera platform are proving to be a great fit for leagues looking to provide the best possible service while also improving operational efficiency,” said PlaySight CEO Chen Shachar. “Our technology, which we have branded the SmartCourt, truly does get smarter over time – backed by an AI platform, we get better at streaming, tracking and capturing each sport with every dribble, pass and shot. We are also providing an entire ecosystem for all of the league’s stakeholders – broadcasting, coaching, officiating, and more. This partnership will also enable the EMBL to reach its fans in new and innovative ways with more content and highlights.”
The team at LIGR expects its technology to have a positive impact on the broadcasts. “We are rapidly expanding our team and technology within our automated, cloud graphics platform and continue to be led by a deep passion for sports and basketball on the world stage,” said Luke McCoy, CEO of LIGR. “We are excited to help expose the talent within the EMBL, engage new and old fans with in-game statistics and highlight key performances while opening up live, in-game commercial opportunities that previously didn’t exist.”
The 2019-20 EMBL season kicks off on September 14th and all the action will be broadcast live and on demand via Sportradar OTT.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar, PlaySight and Belgian EuroMillions Basketball League Bring Automated Production and AI Technology to the Court
Play weekly with your favorite ACR Team Online members and win your way into an exclusive cash game alongside them
Players eager to take on ACR Team Online members every week will now have the opportunity as ACR Poker launches its first-ever ACR Team Online Championships, a brand-new online home game series kicking off on Thursday, February 6th.
The ACR Team Online Championships home game takes place on the first three Thursdays of each month—this February on the 6th, 13th, and 20th—and features a guaranteed prize pool of $1,500 and a buy-in of just $2.20.
Participants will compete against ACR Poker’s Team Online members:
- Evan ‘Gripsed’ Jarvis,
- Mark ‘Weazel_1991’ Rubbathan,
- Svitlana ‘Svetarik’ Dryha,
- Oskar ‘Deckflow’ Ojaveer,
- and recently signed Irish poker pro Conor ‘Ccoonnoorr’ O’Driscoll.
“The ACR Team Online Championships are a great way for the poker community to come together, have some fun, and interact with us on a whole new level,” said O’Driscoll. “I can’t wait to dive in and see who steps up to the challenge.”
Players that make it to the Final Table each Thursday will be entered into a random drawing, streamed live on the ACR Show on ACR Poker’s Twitch channel the following Friday. If selected, the winner will receive $1,000 to participate in a private, streamed $5/10 cash game table on the final Saturday of each month.
The excitement will really peak during the cash game as players battle it out against ACR Team Online members, who will have their own single $1,000 buy-in. The game will conclude once three players remain or after two hours of play. All remaining players will have the opportunity to cash out their winnings.
To learn more about the ACR Team Online Championships, visit acrpoker.eu.
The post ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH appeared first on European Gaming Industry News.
Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.
With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.
This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.
Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”
Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.
Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”
Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.
Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”
The post BetMGM Boosts Customer Engagement and Retention with Enteractive appeared first on European Gaming Industry News.
The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets.
Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.
In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.
For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.
Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.
Finally, Lucky Vault challenges players to open 3 colorful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with 4 identical Minor/Mini symbols or 5 identical Mega/Super symbols.
José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”
For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”
The post ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES appeared first on European Gaming Industry News.
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