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Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience
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Luminosity Gaming, one of the largest and most successful esports organizations in North America, has partnered with experiential technology company BIG Digital to develop an innovative first-of-its-kind interactive gaming activation and experience, with the first event taking place recently at Bud Light Dreams Festival on June 29 and 30, 2019.
Dreams is a two-day, three-stage outdoor sensorial celebration of Toronto’s music and arts community. Luminosity, well known for its overwhelming success in engaging with esports and gaming fans, landed at Dreams with its mobile tour that included interactive touchscreen gameplay, on-site gaming stations and merchandise sales.
“We believe there is a massive intersection of fans between the worlds of gaming and music. Our launch and presence at Dreams validated that belief. We received an overwhelmingly positive response throughout the weekend and can’t wait to replicate this success at other events in the future,” said Steve Maida, founder and president of Luminosity Gaming.
The esports category is exploding and becoming one of the most requested categories that brands want to activate against. BIG and Luminosity are building programs and products that educate brand partners and provide an easy entry point to connect with Luminosity audiences.
“The intent is to provide the esports experience to a wider range of audience groups. A key aspect was designing mobile and flexible structures for customizing the experience. The combination of gaming containers and digital technology, including a giant LED billboard and pop-up digital screens, featured Luminosity content that showcased team and player segments as well as a curated social conversation to festival attendees. A Wi-Fi network enabled mobile contesting and further interactions and engagement by the attendees,” said Michael Girgis, co-founder of BIG Digital.
Luminosity‘s success in connecting with a music-focused audience is not new. In April 2019, Grammy-nominated artist Tory Lanez joined Luminosity’s ownership group. As an ambassador for the franchise, Lanez continues to engage with fans, grow the brand, create content, and help the franchise continue its track record of success through creative ideas and by leveraging Tory’s wealth of experience in the music industry.
In addition to the launch at Dreams, Luminosity has recently made multiple game-changing moves:
The Official LG Fortnite House, a content hub and house in Florida featuring four of the most popular and innovative creators in gaming, launched on June 16, 2019. Formula, Kiwiz, Nicks, and Randumb joined an already stacked roster of Luminosity creators, bringing with them over 900,000 Twitter followers, 7 million YouTube followers, and close to 1 billion total video views. With their addition, the Luminosity online fanbase increased from approximately 50 million to approximately 58 million followers in total.
On May 31, 2019, Luminosity Gaming and Enthusiast Gaming announced a proposed merger. The merger and partnership includes eight esports teams (including Luminosity’s management of the Vancouver Titans Overwatch League franchise), 40 esports and gaming influencers, 80+ gaming media websites, and 900+ YouTube and Twitch channels, and will create a globally leading organization that will produce the best and most engaging experiences for a massive audience of approximately 200 million.
As the franchise continues its growth mission by investing in new teams, players, streamers, and influencers, stay connected with Luminosity for updates:
ABOUT LUMINOSITY GAMING:
Luminosity Gaming (LG) is a North American professional esports organization. Founded in 2015 in Canada by Steve Maida with the goal of giving aspiring competitive gamers sustainable careers, the company now hosts some of the best professional gamers in the World. Luminosity has teams and championships in game titles such as Fortnite, Counter-Strike, Call of Duty, Overwatch, PUBG, Halo, Madden, and more. Luminosity scouts for and hires players and teams who compete on the company’s behalf in tournaments online and in arenas around the world for prize money. Through those efforts, Luminosity has grown to be one of the largest and most successful esports organizations, not only in North America but in the world.
ABOUT BIG DIGITAL:
BIG Digital is a leader in experiential media and marketing technologies, providing top brands, retailers, and venues with the latest digital and interactive solutions. As the industry leader in digital out-of-home and interactive activations since 2001, BIG Digital enables all types of brands to engage audiences in unique and immersive ways. BIG Digital’s tech-based approach to creating and executing innovative campaigns using pop-up and permanent videowalls, projection mapping, augmented reality, and touchscreen kiosks continues to fuel the company’s leadership in the marketing, out-of-home, and retail verticals.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience

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UK Gambling Commission Publishes Further Data on the Gambling Industry in Great Britain
The UK Gambling Commission (UKGC) has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and March 2025, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
This release compares Quarter 4 (Q4) of financial year 2024 to 2025, with Q4 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
• online total Gross Gambling Yield (GGY) in Q4 (January to March) was £1.45 billion, an increase of 7% from Q4 the previous year. The overall number of total bets and/or spins increased 5% Year-on-Year (YoY), to 25.2 billion, whilst the average monthly active accounts in the quarter increased 2%, to 13.5 million.
• real event betting GGY increased by 5% YoY to £596 million. The number of bets decreased 1%, while the average monthly active accounts in Q4 decreased 2%.
• slots GGY increased 11% to £689 million YoY. The number of spins increased 6% to 23.4 billion while the average monthly active accounts in Q4 increased 6% to 4.5 million per month.
• the number of online slots sessions lasting longer than an hour increased by 5% YoY to 10.1 million. The average session length stayed consistent at 17 minutes. Approximately 6% of all sessions lasted more than one hour, the same as the Q4 the previous year.
• LBO GGY decreased by 3% to £554 million in Q4 2024 to 2025, compared to the same quarter last year. The number of total bets and spins decreased by 5% to 3.1 billion.
The post UK Gambling Commission Publishes Further Data on the Gambling Industry in Great Britain appeared first on European Gaming Industry News.
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Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover
National Lottery operator, Allwyn’s, 2024 Local Retail Champions, Natalie and Martin Lightfoot – who own Londis Solo Convenience in Glasgow – have completed the first stage of their Social Value store makeover by installing new colleague headsets to help with security at the store.
The husband-and-wife shopkeepers were awarded £5000 cash and a Social Value store makeover worth up to £20,000 when they were crowned National Winners at Allwyn’s first ever Local Retail Champions awards in December. They had been nominated for the award by their customers for a host of community-focused work, such as organising charity fundraising events and local litter-picking activities, as well as providing a home delivery service for those in need.
Natalie and Martin have beallgun the Social Value store makeover work – which will take a number of months to complete – by installing six new colleague headsets to improve security at the store. The headsets enhance communication between store staff, increasing safety for both customers and staff and enabling colleagues to respond quickly to assistance requests.
The next stage of the store makeover activity will see the installation of new CCTV equipment, replacing the current 15-year-old system. As well as protecting the store, the CCTV currently helps keeps the community safer, with cameras located outside of the store successfully having been used in the past to help with investigations.
The final stage of the makeover will include installation of retail AI technology, with initial plans for this currently being looked at by Natalie and Martin.
Natalie said: “We’re really grateful to Allwyn for what the Local Retail Champions store makeover money is helping us do with security in the store. The headsets have been a godsend. The store has thick walls, making it difficult to hear each other in different areas of the shop, so the headsets allow us all to communicate and respond to things quickly as a team. We’re also in the process of getting new CCTV installed which will provide clearer pictures as the current system is quite pixelated and very dated. We wouldn’t have been able to get any of this new equipment without the Local Retail Champions makeover money, not for a long while anyway.”
Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford said: “We know Natalie is passionate about store security for retailers and has spoken publicly about the subject in the past, so we’re really happy we’ve been able to support her own store’s security needs with the store makeover. And she and her husband are absolutely deserving of the prize – they are a shining example of retailers who go above and beyond for their local community, which is precisely why they were crowned one of our two National Winners at Allwyn’s 2024 Local Retail Champions awards. We’re looking forward to hearing about how the project progresses further.”
The Local Retail Champions initiative is paid for with money from Allwyn’s dedicated Social Value Fund, which is an annual £1 million that the company has committed to using to support operating The National Lottery in an environmentally and socially responsible way. Last year, Allwyn used a portion of the fund to reward and recognise the important role its retail partners play in every community across the UK and Isle of Man – and arrangements for this year’s programme will become available over the coming months.
The post Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover appeared first on European Gaming Industry News.
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Darts Player Andy Jenkins Gets 11-year Ban for Match-fixing
Former World Championship semi-finalist Andy Jenkins has been handed an 11-year ban and £17580 fine for match-fixing.
Following a hearing before the DRA Disciplinary Committee Jenkins was found guilty of fixing 12 matches between 22 February 2022 and 5 July 2023 and passing information relating to this to bettors.
Jenkins also admitted using his own account to place 88 bets on matches between 17 March 2022 and 4 May 2023, breaching a DRA rule preventing any player from betting on any darts event.
The UK Gambling Commission’s Sports Betting Intelligence Unit (SBIU) supported the investigation by facilitating information gathered in the course of its enquiries.
Full details of Jenkins’ failures can be found on the DRA website.
John Pierce, Commission Director of Enforcement, said: “This case sends a strong and unequivocal message to all sportspeople – if you fix matches, you are likely to be caught and face serious consequences.
“Betting customers in Britain deserve confidence that the markets they engage with are fair and free from corruption.
“Our Sports Betting Intelligence Unit will continue to work closely with partners such as the Darts Regulation Authority to identify and prevent match-fixing.”
The post Darts Player Andy Jenkins Gets 11-year Ban for Match-fixing appeared first on European Gaming Industry News.
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