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Gauselmann’s diverse portfolio of winning content is engaging with every demographic

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Maja Cvetkovic (MC), Business Development Manager – Online, adp Gauselmann, explores the first-class formula behind its games and how its latest titles are appealing to various players and markets.

 

When you create games do you design for a mass audience or is it for a certain demographic?
Having first design ideas regarding new games you almost always end up creating it for a certain demographics. As a part of this design process, we are also observing market developments and the newest developments in order to identify future trends that we implement into our games. You have to offer various games for various player types as these very much differ from each other not only from market to market but also within the same market. The development of the specific game and its direction is also influenced by the knowledge of our employees around the world who are gathering the information about the game preferences among certain demographics.

Are millennials hard to cater for?
With our diverse portfolio of content, particularly with the newest titles of which we are confident to reach various player segments. The Gauselmann Group´s experience regarding player types and preferences enables us to develop targeted content towards new player groups. In order to attract new players including millennials we are looking at games and features that are unique and cross the lines between slots, classic computer games and game apps. Furthermore, we are designing our games as intuitive and user-friendly as possible. We are utilising graphics and animation to tell a story that unfolds as players progress through the game, moving ahead step by step. We are also working with development partners in several areas which enable us to offer a very diverse portfolio of content that addresses various player types and markets.

What makes a great game and where do you source game ideas and themes?
We are continuously monitoring and researching market developments to identify future trends that we translate into our roadmap. We are also very fortunate to benefit from the many new ideas coming from the various game design teams within the Gauselmann Group. In addition to that, we are working closely together with our partners, listening to their feedback and insights in order to further enhance our content and explore new ideas and features.

Do games created for retail bricks and mortar environments transfer to online – do they have to be tweaked or altered?
We are strongly benefitting from porting successful land-based titles from the popular Merkur library – games that players know and enjoy playing. A key objective is to bring those successful land-based titles to online and make them popular with online players as well. These games are usually not altered as a lot of players would know these from the land-based world which means they would have certain expectations regarding their favourite games whether online or land-based. If we need to make changes to certain titles due to regulatory requirements, we are trying to stay as close to the land-based version as possible.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gauselmann’s diverse portfolio of winning content is engaging with every demographic

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH

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Play weekly with your favorite ACR Team Online members and win your way into an exclusive cash game alongside them

Players eager to take on ACR Team Online members every week will now have the opportunity as ACR Poker launches its first-ever ACR Team Online Championships, a brand-new online home game series kicking off on Thursday, February 6th.

The ACR Team Online Championships home game takes place on the first three Thursdays of each month—this February on the 6th, 13th, and 20th—and features a guaranteed prize pool of $1,500 and a buy-in of just $2.20.

Participants will compete against ACR Poker’s Team Online members:

  • Evan ‘Gripsed’ Jarvis,
  • Mark ‘Weazel_1991’ Rubbathan,
  • Svitlana ‘Svetarik’ Dryha,
  • Oskar ‘Deckflow’ Ojaveer,
  • and recently signed Irish poker pro Conor ‘Ccoonnoorr’ O’Driscoll.

“The ACR Team Online Championships are a great way for the poker community to come together, have some fun, and interact with us on a whole new level,” said O’Driscoll. “I can’t wait to dive in and see who steps up to the challenge.”

Players that make it to the Final Table each Thursday will be entered into a random drawing, streamed live on the ACR Show on ACR Poker’s Twitch channel the following Friday. If selected, the winner will receive $1,000 to participate in a private, streamed $5/10 cash game table on the final Saturday of each month.

The excitement will really peak during the cash game as players battle it out against ACR Team Online members, who will have their own single $1,000 buy-in. The game will conclude once three players remain or after two hours of play. All remaining players will have the opportunity to cash out their winnings.

To learn more about the ACR Team Online Championships, visit acrpoker.eu.

 

The post ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH appeared first on European Gaming Industry News.

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BetMGM Boosts Customer Engagement and Retention with Enteractive

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Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

The post BetMGM Boosts Customer Engagement and Retention with Enteractive appeared first on European Gaming Industry News.

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ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES

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The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets.

Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.

In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.

For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.

Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values ​​of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.

Finally, Lucky Vault challenges players to open 3 colorful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with 4 identical Minor/Mini symbols or 5 identical Mega/Super symbols.

José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”

 

The post ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES appeared first on European Gaming Industry News.

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