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Big game player: Betinvest engage lucrative LATAM sports betting market
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After scouting out a whole host of opportunities on the rise in South America Betinvest’s VP of Business Development Valentyn Kyrylenko explained that the solutions provider is catering its products to the specific requirements of the LATAM market.
In recent weeks you’ve attended both Juegos Miami and LIMA in Peru, what makes Latin America and the Caribbean so exciting for you at this time?
Yes, we’ve attended a lot of industry events recently. We also exhibited at the Brazilian Gaming Congress, which took place shortly after the Peru Gaming Show in June, and we visited FADJA in Colombia earlier in the year. We’ve gathered a lot of useful information about the key features of the market at panel discussions and through face-to-face communication with local businesses and regulators. We firmly believe that there’s a huge potential for the gambling industry in Latin American countries and that their governments have taken a positive step in regulating it. As a leading provider of sports betting solutions, we’re obliged to keep abreast of and be active in the places and markets where the industry needs to be driven. That’s why the LATAM region is not the only region we’ve got our eyes on, although it is a very important one. The market is huge and it has limitless potential for companies in the iGaming sector. It’s only going to get bigger, better and more lucrative in the years to come, and that’s good news all around. Sport is an important part of LATAM culture; people love to watch sports, and to cheer on and support their favourite teams by placing bets. At the moment, locals don’t have particularly good or relevant industry experience so they need high-level sports betting products and must learn how to work with them. This is one of the upcoming tasks for European providers. In fact, if estimates are to be believed, Latin America could be more lucrative than all the regulated gambling markets in the United States for the foreseeable future.
Could you give an indication of the scale of Betinvest’s initiatives in the region at this time?
We’re still researching and exploring this region. We decided to visit these countries ourselves to participate in the biggest events, to network with partners, local operators and regulators, and to get industry insights. In accordance with the knowledge we now possess, we can tailor our plan for entering this market as a sports betting supplier and start new projects with our LATAM partners, but it’s going to take time. Long term, we plan to open a Betinvest office in Brazil, the largest South American country, and continue to provide our products and solutions to local operators who’ll be able to operate legally under the new legislation. In our opinion, Brazil is an excellent point of entry into the whole region.
When measuring players habits and regulatory red-tape, how different is it to working within Europe and do you feel you’re still having to make a name for yourself in this emerging market?
People in this region live and breathe sport and, what’s more, they love to bet. You can see this on the streets where almost everyone watches football matches on their mobile phones and glances through windows into houses where there’s a match showing on TV. They’re obsessed with sport, especially football. It’s the favourite sport of almost all the men and roughly 50 percent of the women (these figures are not based on official statistics). If we look at the behaviour of Latin American players, we can see that people usually place bets with small stakes of around $5-10. It would be very unusual to see a stake as big as $1,000. We can see that their gaming style is quite different to that of European bettors and generally less advanced. Taking Peru as an example, having just a few markets and only around 4,000 events is sufficient. Another important point is that local players are more likely to trust you as an operator if you have physical betting shops as well as online services. This is not due to the quality of the internet connection – it’s perfectly stable and having a mobile application is vital for every operator in order to meet their customers’ needs. The reason is simply that people have more confidence in a company when they’re used to seeing it in their local area. On average, the audience for gambling in Europe is younger than it is in South America. Some sports, including those that have a huge following in Europe, are practically non-existent in the LATAM region. Many will be surprised to hear about the passion for lotteries, as well as the rise in search traffic for sites that focus on games of chance. Regulators are very open and it’s easy to find all the necessary information. Making a name for yourself is an important step when you enter any new market. It’s something we do every time we exhibit or visit industry events and promote our sports betting products. We expect this market to show impressive growth. We’re ready to invest in it and to help the region to develop experienced players and reliable operators.
With such an engaged player base in the region, how are you adapting your business model to ensure your pricing and infrastructure is both profitable and sustainable?
We plan to open a Betinvest office in this region and to supply our time-tested sports betting products and solutions. Our products are 100 percent compliant with LATAM market requirements. We’ll be reconsidering our pricing for this region, since the offers we have for our European partners won’t suit those in the LATAM market very well. They don’t need as many events or markets in their Sportsbook, which means that we can reduce the price for them. We’re also working on creating some special offers for our partners in Latin American countries.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Big game player: Betinvest engage lucrative LATAM sports betting market

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Drafted.gg Achieves ESIC Gold Standard Accreditation, Joining a Distinguished List of Esports Betting Content Providers
The Esports Integrity Commission (ESIC) today admits Drafted.gg into the ESIC Gold Standard accreditation following an extensive on-site audit. This prestigious recognition underscores Drafted.gg’s unwavering commitment to integrity, fair play, and robust security measures in esports.
The ESIC Gold Standard for esports betting products represents one of the highest bars in esports betting product compliance and integrity best practices. Fewer than a handful of organizations worldwide have demonstrated the advanced operational protocols, thorough oversight mechanisms, and consistent ethical standards necessary to pass the stringent requirements set by ESIC.
Achieving this level of accreditation signals an organization’s excellence in safeguarding against corruption, match manipulation, and unethical practices—all of which are critical to the continued growth and credibility of esports.
The comprehensive audit evaluated key areas essential to maintaining a fair and secure competitive environment. These areas included physical security, CCTV monitoring, communication device restrictions, referee oversight, and overall compliance with ESIC’s rigorous integrity program. Over the course of the audit, Drafted.gg demonstrated exceptional diligence, meticulous record-keeping, and a forward-thinking approach to maintaining the highest standards of transparency and fair play.
“Drafted.gg joins an elite circle of esports organizations that meet the exceptionally high bar of ESIC Gold Standard compliance,” said Ian Smith, Commissioner of ESIC. “Their rigorous approach to operational integrity meets the benchmark for best practices in esports. We welcome them into the ESIC Gold Standard for Betting Products category.”
The ESIC Gold Standard accreditation highlights Drafted.gg’s robust systems for upholding best practices within esports. From comprehensive background checks and secure access controls to high-quality production techniques, Drafted.gg exemplifies what is possible when an organization aligns every aspect of its operations with the principles of fair competition and ethical conduct. This accreditation also reinforces the integrity of Drafted.gg’s esports content—made available to operators through its partnership with Oddin.gg—helping sportsbooks access compliant, high-quality content for esports betting.
A representative from Drafted.gg remarked: “The entire management team at Drafted.gg is excited about this milestone, as passing ESIC’s Gold Standard audit validates the rigorous integrity measures built into Drafted.gg from day one. From match oversight to data security, Drafted.gg’s operations are designed to meet the highest standards in compliance. This accreditation is not just a milestone—it’s a statement of the company’s ongoing commitment to fair competition and trust in esports.”
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FBM Foundation brings hope, joy and essential aid to National Children’s Hospital
Bringing hope, joy and essential resources to children and families in need was the main purpose behind the FBM Foundation’s last initiative, in partnership with the National Children’s Hospital and Malasakit Center, on March 10th.
The social responsibility project of the FBM Group hosted a donation campaign delivering toys, school supplies, grocery essentials and critical medical equipment to improve the hospital’s services and bring comfort and joy to over 100 families.
The FBM Foundation aimed to make a meaningful impact on the operations of the National Children’s Hospital and the well-being of its patients. In response, employees from NTT and MEMO generously donated toys, art supplies, school supplies, baby wipes, clothing, and diapers. These contributions brought comfort and joy to young patients undergoing treatment at the hospital.
With the participation of 12 committed volunteers, this initiative counted with the direct involvement of Pepe Costa, FBM Foundation Representative, along with the celebrities Papa Jackson, Giselle Sanchez, and Daniel Matsunaga, who invested their time to bring a different enthusiasm to the day of these children.
Beyond the meaningful gifts, the FBM Foundation also provided critical medical equipment and supplies, such as gauze pads, underpads, wheelchairs, oxygen tanks, ECG machines, infusion pumps, nebulizers, and a vein locator apparatus. To complete the efforts of this donation campaign, the project delivered grocery essentials to 100 families facing medical challenges, offering much-needed support during difficult times.
Part of this initiative was possible by the funds raised from the Keepy-Uppy Charity Challenge during ICE Barcelona 2025. FBMDS not only showcased its latest iGaming innovations at the tradeshow but also turned visitor engagement into a tangible real-world impact. The Keepy-Uppy Charity Challenge successfully transformed participation into crucial donations, directly supporting vulnerable individuals through this important project at the National Children’s Hospital.
By combining the effects of these solidarity gestures, the FBM Foundation expects to improve the patient’s health care and enhance the hospital’s medical services. This initiative stands as a testament to the power of collective compassion by joining the dedication of 12 committed volunteers to the unwavering support of the FBM Foundation partners.
FBM Foundation continues its mission to create a lasting impact by promoting growth and well-being in communities around the world. Visit fbmfoundation.org to learn how you can help the project make a difference.
The post FBM Foundation brings hope, joy and essential aid to National Children’s Hospital appeared first on European Gaming Industry News.
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She added: “The London Waterfront Experience will enhance iGB L!VE’s unique chemistry and help deliver another world class event with all elements of the igaming industry ecosystem coming together in a city which is widely regarded as being the heart of the igaming industry.
“iGB L!VE 2025 will deliver unparalleled business opportunities with attendees having free access to the sector’s most influential brands and igaming professionals, occupying over 22,000 sqm of cutting-edge innovation and inspiration.”
iGB L!VE’s relocation to London will enable the event brand to continue its upward trajectory and achieve an ambitious four-year plan targeting 30,000 visitors and 550+ exhibitors/sponsors by 2028.
The post London Waterfront Experience unveiled for iGB L!VE appeared first on European Gaming Industry News.
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