Push Gaming has launched PrizeFlex™, a groundbreaking, fully customisable jackpot solution designed to elevate player engagement and generate new revenue streams for operators.

PrizeFlex™ is a supplier-agnostic platform that can be seamlessly integrated with any game, casino or gambling product, regardless of the provider. This flexibility allows operators to create more entertaining moments and opportunities for players to claim bigger wins, increasing retention rates while encouraging growth.

The solution offers a wide array of customisable features, including flexible jackpot options (single-tier daily jackpots or multi-tier progressives), advanced contribution handling (up to 250 per second), smart math models, and market-specific configurations. Operators can tailor the jackpot types, contribution models, and RTP settings to suit their needs and best suit their target market.

Powered by Push Gaming’s proprietary jackpot engine and RNG, players can opt-in and out of the side bet jackpot anytime, which will not impact a title’s base RTP. No re-certification is required when configuring games that benefit from PrizeFlex™, and the open jackpot system can be applied to all casino products, including Sportsbook, Bingo, and Poker.

PrizeFlex™ has already launched with LeoVegas, supporting the world’s largest online casino jackpot value, and recently launched with BetMGM in Brazil, marking Push Gaming’s entry into the newly regulated market. Millions have been paid out to date, and Push Gaming plans to expand into more jurisdictions in 2025.

PrizeFlex™ is currently live in eight jurisdictions: Brazil, Denmark, Malta, the Netherlands, Ontario, Romania, Sweden, and the UK. Plans are in place to expand into new territories in 2025.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said, “This is a project that holds incredible opportunity and scope for us and our partners. Progressive jackpot systems are widely loved by players and operators, and being able to create our own leverages our expertise and experience in the industry while simultaneously opening up an avenue for further growth.

“The benefits of PrizeFlex™ are numerous, and we believe they elevate it above other established systems in the industry. Its flexibility and agility are already enjoyed by operators with more set to follow suit imminently.

“Seeing the culmination of so much hard work is incredibly satisfying, and we’re delighted to be broadening our development scope beyond the amazing games that we are extremely proud of.”

The Emirates Esports Federation (EEF), in collaboration with ITW Universe, has announced the launch of an Invitation to Tender (ITT) for the acquisition and operation of elite franchises in the upcoming E-Gaming League (EGL). This initiative presents a significant opportunity for global investors, esports teams, sports franchise businesses and high-net-worth individuals to become part of the rapidly growing esports ecosystem, reinforcing the UAE’s position as a hub for digital entertainment and economic advancement.

The E-Gaming League is set to redefine esports with a sustainable, inclusive and competitive platform that spans multiple gaming genres. Designed to engage diverse demographics, the league will serve as a stable framework for fostering global collaboration and long-term investment opportunities.

Highlighting the significance of this initiative, Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan, President, Emirates Esports Federation, stated: “The EGL franchise model represents a groundbreaking evolution in the esports industry. It is not just a framework but a transformative platform that ensures stability, fosters global collaboration, and unlocks unparalleled opportunities for long-term investment. Esports has grown beyond virtual entertainment to become a mass sport that transcends borders, cultures, and generations. With EGL, we are not just hosting games—we are shaping the future of the digital economy.”

Echoing this sentiment, Saeed Ali Al-Tahir, General Secretary – Emirates Esports Federation, added: “The launch of the EGL franchise model marks a defining moment in the evolution of esports. It stands as a beacon of innovation, providing stability through equitable revenue-sharing, strategic brand partnerships, and pathways for talent development. Our vision is to position the UAE as the world’s premier hub for competitive gaming and to lead the charge in driving economic growth, cultural exchange, and limitless opportunities for the next generation.”

Vivek Chandra, Director of ITW Universe, said: “We are happy to announce the EGL Franchise Ownership Tender along with Emirates Esports Federation. This initiative is designed to attract forward-thinking partners eager to engage in a dynamic and profitable esports ecosystem. We look forward to creating a League that add values to the Publishers, Players & whole esports ecosystem and our franchise partners would be at the centre of all the initiatives.”

EPIC Restart Foundation is excited to announce its new partnership with the National Gambling Support Network (NGSN), commissioned by GambleAware, as it begins 2025. The NGSN is a collaborative network of organisations offering free, confidential treatment and support for anyone affected by gambling-related harm, available across England, Scotland, and Wales.

The NGSN has seen an increase in demand for its services, with nearly 11,000 people supported between April 2023 and March 2024 – a 12% rise from the previous year. By joining the NGSN, EPIC Restart will enhance the network’s ability to reach even more individuals, offering a seamless pathway into treatment, through to recovery, ensuring people have the ongoing support they need to rebuild a positive life.

EPIC Restart provides free support through Recovery Coaching, group sessions, online and in-person events, and a vibrant online community. Their team, made up of people with lived experience, creates a welcoming, non-judgmental space where individuals can connect, share, and feel supported – helping to break down the shame and stigma often associated with gambling harm.

The NGSN now includes 13 providers, with Reframe Coaching also joining the network, further strengthening the support available nationwide. With EPIC Restart’s addition, the network’s collective approach to recovery is more comprehensive than ever before, offering a well-rounded range of services to meet the needs of those affected by gambling harm.

Richie Paxton, EPIC Restart Foundation Interim CEO and Head of Programmes said: “We’re excited to join the National Gambling Support Network and continue to work with other providers to offer a seamless and supportive recovery path to those experiencing gambling harm. At EPIC Restart, we are dedicated to offering compassionate guidance and coaching, grounded in lived experience. Our mission is not only to help individuals navigate their recovery, but also to empower them to rebuild their lives with renewed hope and a brighter future.”

Anna Hargrave, GambleAware Deputy CEO and Chief Commissioning & Strategy Officer, said: “The GambleAware commissioned National Gambling Support Network continues to be a staple within local communities across the country and is recognised for the vital support it offers to those affected by gambling harms across Great Britain.

“It has always been the intention for the NGSN to expand and build on the services it offers since it was commissioned almost two years ago, and EPIC Restart Foundation continues that expansion and adds valuable experience and expertise to the network.

“Gambling harms can affect anyone, and it is vital that there is a service for everyone that needs support, regardless of whether they are at the start, or nearing the end, of their journey to recovery.”

Following the publication of the Gambling White Paper last year, GambleAware has called on the Government to ensure the expertise within the NGSN and wider third sector is recognised and protected within the future gambling harm treatment system. This includes ensuring organisations with a long-term recovery focus are factored into future funding plans.