Push Gaming has launched PrizeFlex™, a groundbreaking, fully customisable jackpot solution designed to elevate player engagement and generate new revenue streams for operators.

PrizeFlex™ is a supplier-agnostic platform that can be seamlessly integrated with any game, casino or gambling product, regardless of the provider. This flexibility allows operators to create more entertaining moments and opportunities for players to claim bigger wins, increasing retention rates while encouraging growth.

The solution offers a wide array of customisable features, including flexible jackpot options (single-tier daily jackpots or multi-tier progressives), advanced contribution handling (up to 250 per second), smart math models, and market-specific configurations. Operators can tailor the jackpot types, contribution models, and RTP settings to suit their needs and best suit their target market.

Powered by Push Gaming’s proprietary jackpot engine and RNG, players can opt-in and out of the side bet jackpot anytime, which will not impact a title’s base RTP. No re-certification is required when configuring games that benefit from PrizeFlex™, and the open jackpot system can be applied to all casino products, including Sportsbook, Bingo, and Poker.

PrizeFlex™ has already launched with LeoVegas, supporting the world’s largest online casino jackpot value, and recently launched with BetMGM in Brazil, marking Push Gaming’s entry into the newly regulated market. Millions have been paid out to date, and Push Gaming plans to expand into more jurisdictions in 2025.

PrizeFlex™ is currently live in eight jurisdictions: Brazil, Denmark, Malta, the Netherlands, Ontario, Romania, Sweden, and the UK. Plans are in place to expand into new territories in 2025.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said, “This is a project that holds incredible opportunity and scope for us and our partners. Progressive jackpot systems are widely loved by players and operators, and being able to create our own leverages our expertise and experience in the industry while simultaneously opening up an avenue for further growth.

“The benefits of PrizeFlex™ are numerous, and we believe they elevate it above other established systems in the industry. Its flexibility and agility are already enjoyed by operators with more set to follow suit imminently.

“Seeing the culmination of so much hard work is incredibly satisfying, and we’re delighted to be broadening our development scope beyond the amazing games that we are extremely proud of.”

The Emirates Esports Federation (EEF), in collaboration with ITW Universe, has announced the launch of an Invitation to Tender (ITT) for the acquisition and operation of elite franchises in the upcoming E-Gaming League (EGL). This initiative presents a significant opportunity for global investors, esports teams, sports franchise businesses and high-net-worth individuals to become part of the rapidly growing esports ecosystem, reinforcing the UAE’s position as a hub for digital entertainment and economic advancement.

The E-Gaming League is set to redefine esports with a sustainable, inclusive and competitive platform that spans multiple gaming genres. Designed to engage diverse demographics, the league will serve as a stable framework for fostering global collaboration and long-term investment opportunities.

Highlighting the significance of this initiative, Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan, President, Emirates Esports Federation, stated: “The EGL franchise model represents a groundbreaking evolution in the esports industry. It is not just a framework but a transformative platform that ensures stability, fosters global collaboration, and unlocks unparalleled opportunities for long-term investment. Esports has grown beyond virtual entertainment to become a mass sport that transcends borders, cultures, and generations. With EGL, we are not just hosting games—we are shaping the future of the digital economy.”

Echoing this sentiment, Saeed Ali Al-Tahir, General Secretary – Emirates Esports Federation, added: “The launch of the EGL franchise model marks a defining moment in the evolution of esports. It stands as a beacon of innovation, providing stability through equitable revenue-sharing, strategic brand partnerships, and pathways for talent development. Our vision is to position the UAE as the world’s premier hub for competitive gaming and to lead the charge in driving economic growth, cultural exchange, and limitless opportunities for the next generation.”

Vivek Chandra, Director of ITW Universe, said: “We are happy to announce the EGL Franchise Ownership Tender along with Emirates Esports Federation. This initiative is designed to attract forward-thinking partners eager to engage in a dynamic and profitable esports ecosystem. We look forward to creating a League that add values to the Publishers, Players & whole esports ecosystem and our franchise partners would be at the centre of all the initiatives.”

NowNow Gaming, a newly founded gaming studio from South Africa and one of the first to emerge from the region in recent years, has entered into a strategic licensing agreement with Hinterzimmer to utilise their advanced RGS (Remote Game Server) platform. This partnership will allow NowNow Gaming to deliver a dynamic mix of localised and internationally positioned content to the rapidly expanding online casino market across Africa.

While the Hinterzimmer RGS enables studios to tap into a globally distributed network, NowNow’s primary focus will be on using this cutting-edge platform to deliver tailored content to operators in South Africa. However, with an eye on broader growth, the content produced will blend local cultural elements with internationally recognised game mechanics, ensuring that the games are not only relevant to the African market but also appealing to players in global markets.

The collaboration marks a pivotal milestone for both companies, as they seek to make a significant impact in a rapidly evolving market.

Robert Lenzhofer, CEO & Co-Founder Hölle Games, said: “Working with NowNow has been an absolutely delight so far. The team have extensive iGaming-experience and deep, local expertise with regards to the South African market which should give this cooperation a very good kick-start in the beginning! Very excited to be helping out NowNow with our range of RGS-services!”

Sandro Borelli, the CEO & Founder of NowNow Gaming said: “I’m incredibly excited about our partnership with Hinterzimmer. Their innovative RGS platform provides us with the tools and flexibility to deliver the engaging, localized content we’ve always envisioned, while also opening doors to global markets. Our first roll-out of games will be within South Africa, which is home for us, and where we believe we can offer significant value to operators. With our strong relationships in the country, we’re optimistic about the opportunity to build a solid presence and grow alongside the market.”