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Canadian Gaming Industry Delivers Real Benefits to All Regions of the Country
Reading Time: 3 minutes
Industry tops $17.1 billion in revenue, directly supports over 182,000 jobs
The Canadian Gaming Association (CGA) released its National Economic Benefits of the Canadian Gaming Industry, which examines the size, growth of the and impact of the Canadian gaming industry as it welcomes gaming industry professionals from across Canada and around the world who are gathered at the Edmonton Convention Centre for the 23rd Annual Canadian Gaming Summit.
In 2017, the industry produced $17.1 billion in gaming win, which includes $1.0 billion in non-gaming revenue (food and beverage, entertainment, accommodations, retail) and demonstrates that gaming in Canada is a strong pillar of the broader hospitality industry and a significant generator of jobs and income for communities. Gaming in Canada directly supports approximately 182,500 jobs with an average salary of almost $65,000, which translates into $11.9 billion in labour income. Additionally, the industry purchases over $14.6 billion in goods and services annually, generating $18.9-billion of value-added GDP to the Canadian economy.
Gaming also sizably exceeds other segments of the entertainment industry in terms of the direct impact on the economy. Over the same period, gaming revenues exceeded those of social establishments, spectator sports, performing arts, movie theatres, and magazine and book sales combined.
“Gaming in Canada continues to grow and is an important employer and provider of meaningful returns to the Canadian economy balanced with socially responsible measures,” said Paul Burns, President and CEO, Canadian Gaming Association. “The size and scope of the industry have created a positive economic environment, where many of the goods and services needed to sustain operations are now produced and/or offered in Canada, and a number of Canadian companies are exporting gaming-related products and services internationally.”
Real Benefits in Local Communities
Canada’s gaming industry is a significant contributor to communities across Canada – it is increasingly technology-based and internationally-focused and represents a full spectrum from uniform manufacturers to global providers of printing solutions and game technology. Present in almost every region of the county, gaming remains a vital contributor to local communities as well as proud corporate neighbours who invest in their locations.
The following companies illustrate the diversity of Canada’s gaming industry as well as the large and small communities where they operate.
Nanoptix Inc., in Dieppe, New Brunswick, is a global provider of printing solutions and technologies for the gaming, lottery, kiosk, POS and amusement markets. Unisync
Corp., in Mississauga, Ontario, is a leading customer-focused provider of corporate apparel. Pollard Banknote, in Winnipeg, Manitoba, is a trusted and reliable full-service instant ticket printing and related services partner and serves over 50 clients worldwide. Jackpot Digital, in Vancouver, British Columbia, is a leading electronic table games manufacturer and mobile gaming provider for the cruise ship industry and regulated casino industry.
Gateway Casinos & Entertainment, in Burnaby, British Columbia, is one of the largest and most diversified gaming and entertainment companies in Canada, with 27 gaming properties in three provinces and more than 8,000 employees. Gateway always strives to be a good corporate neighbour, working closely with community leaders to ensure it takes an active role in supporting economic development but also supporting important community and charitable initiatives through Gateway Gives, its corporate giving and community engagement program.
“Last year, we contributed over $1,000,000 to more than 1,500 community and charitable organizations across Canada,” said Tony Santo, CEO, Gateway Casinos. “We strongly believe in offering not just our resources, but also our time, our know-how and our properties in supporting local efforts in the communities where we operate. We support and encourage all of our employees to be actively involved in projects, causes and initiatives that aim to build stronger, healthier and more vibrant communities.”
An Evolving Industry
As the companies listed above demonstrate, Canada’s gaming enterprises, technologies, products and expertise are in constant demand. The expansion and evolution of our industry has been driven by several key factors: technological innovations, shifts in public perception, consumer preferences for new products, and the innovation occurring in a globalized, competitive market. This has also translated into interest from international companies wanting to make a home in Canada.
“Gaming in Canada has been a success from an economic development, revenue, and employment perspective,” added Burns. “Governments have profited from new tax revenues, local economies have profited from new companies, jobs have been created, and significant capital investment and economic activity have materialized.”
The CGA has created a series of infographics, including provincial snapshots, that are available for download along with the full study and a summary, on canadiangaming.ca.
About the Canadian Gaming Association:
The Canadian Gaming Association (CGA) is a national trade association that works to advance the evolution of Canada’sgaming industry. The association’s mandate is to promote the economic value of gaming in Canada; use research, innovation, and best practices to help the industry advance; and create productive dialogue among stakeholders.
The CGA is co-owner of both the Canadian Gaming Summit, Canada’s premier annual conference and exhibition for gaming professionals, as well as Canadian Gaming Business magazine. Visit www.canadiangaming.ca to learn more about the CGA and gaming in Canada
Source: Canadian Gaming Association
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Canadian Gaming Industry Delivers Real Benefits to All Regions of the Country
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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