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Gambling spends in the UK
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OnlineCasinos.co.uk, the UK-based site, has released a study which details the UK average household expenditure and comparing this with average spends within in-house Casinos. ‘Drop and Win Data’ has been collected from The Gambling Commission and analysed against household expenditures and other lifestyle and cultural spends such as holidays, drinks and charitable costs.
Household Expenditure
OnlineCasinos.co.uk uncovered that £6,282,066,387 was spent in in-house Casinos between November 2017 and October 2018, with the weekly average spend in in-house Casinos being £6.28 per household. This data shows that on average the British public is spending more on in-house Casinos than they are on their pets and medicines.
| Product | Amount Spent per Week |
| Casinos |
£6.28 |
| Medicines, prescriptions and healthcare products |
2.10 |
| Cigarettes |
2.60 |
| Telephone account |
4.10 |
| Rail and tube fares |
4.30 |
| Footwear |
4.80 |
| Non-alcoholic drinks |
4.90 |
| House Maintenance |
5.00 |
| Pets and pet food |
5.60 |
| Education Fees |
8.20 |
| Alcoholic drinks bought |
8.70 |
Paul Sunnucks of OnlineCasinos.co.uk says:
“As surprising as it may seem, gambling is a huge part of British family life — together, more than £6 billion in casinos in a single year. As a weekly average, we spend £6.28 on casinos per household. That’s more than we do on medicines (£2.10), phone bills (£4.10), the commute (£4.30), and even our own pets (£5.60)”.
Casino Winnings
While so many members of the public are spending money on a weekly basis in the Casino, the Casino industry is taking significant earnings.
| Region | Winnings Kept |
| High-end London |
£151,939,466 |
| Other London |
£334,269,915 |
| Midlands and Wales |
£100,974,557 |
| North |
£111,914,429 |
| Scotland |
£31,718,061 |
| South |
£79,730,418 |
| Total winnings: |
£810,546,846 |
The total winnings equate to over nine times the salary of the highest paid footballer, who is paid £81,900,000 per year.
Regional Spends and Alternate Options
The British public put a staggering amount of money into the in-house Casino industry which could be spent on other things, maybe even a trip to the famous Las Vegas.
Research has found the number of pints, the number of flights to Las Vegas, Nevada and the number of homeless beds that could be paid for for the night, instead of the money being spent in in-house Casinos.
| Region | Total spend | Amount of nights in homeless shelters | Amount of pints per region | Amount of return adult flights to Las Vegas |
| High-end London |
£1,851,877,574 |
370375514.8 |
617292524.7 |
3940165.051 |
| Other London |
£2,348,060,145 |
469612029 |
782686715 |
4995872.649 |
| Midlands and Wales |
£670,835,642 |
134167128.4 |
670835642 |
1427309.877 |
| North |
£724,990,229 |
144998045.8 |
241663409.7 |
1542532.402 |
| Scotland |
£195,232,681 |
39046536.2 |
65077560.33 |
415388.683 |
| South |
491,070,116 |
98214023.2 |
163690038.7 |
1044830.034 |
Attendance Figures
OnlineCasinos.co.uk found that by the end of 2018 physical casino attendance dropped 10.42% from November 2017.
| Apr 2015 – Mar 2016 |
Apr 2016 – Mar 2017 |
Apr 2017 – Mar 2018 |
|
| Scotland | 1.61 million | 1.5 million | 1.45 million |
| The North | 5.18 million | 4.94 million | 5 million |
| The South | 3.75 million | 3.83 million | 3.72 million |
| Wales and The Midlands | 3.75 million | 3.83 million | 3.72 million |
| London | 6.4 million | 6.02 million | 5.89 million |
Paul Sunnucks of OnlineCasinos.co.uk says that although there is a drop in attendance to physical casinos, there is going to be a rise in those playing online:
“The number of players using real-world casinos has dropped steadily since 2015, falling as sharply as 10.2% since last November. Although attendance is falling, more and more British gamblers are enjoying the online casino experience from the comfort of their own homes.”
About OnlineCasinos.co.uk:
OnlineCasinos.co.uk provides trusted, independent reviews of all the major online casinos available in the UK. We have a passion for gambling and know what a great online casino should be. OnlineCasinos.co.uk only reviews gambling sites that operate under the strict regulation of the following regulatory bodies in the UK.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gambling spends in the UK
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
Reading Time: 2 minutes
Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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