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ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App

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ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes AppReading Time: 1 minute

 

The UK’s Advertising Standards Authority (ASA) has warned William Hill and Flutter Entertainment to refine their advertising targeting strategies, after their promotions appeared in Looney Tunes: World of Mayhem, an app seen as being of particular appeal to minors.

Flutter Entertainment responded that the ad had been placed by mobile engagement platform Tapjoy. Following the ASA’s complaint, it discovered that the app’s publisher had mistakenly opted in to accepting advertising content at a “mature-plus” level for the app.

William Hill also said the fault lay with the game publisher, but added that it should not have appeared in the app regardless of who was at fault. It had blacklisted the app, meaning its ads would no longer appear in Looney Tunes: World of Mayhem, via Tapjoy or any other affiliate.

ASA upheld its complaint, pointing out that the app had a PEGI 7 rating in the UK Google Play store, meaning it was suitable for players aged seven and above. “Given the use of cartoon characters, cartoonish violence and the relatively simple nature of the game, we considered it was likely to appeal to many under-18s,” ASA said.

It added that the app was likely to be of particular appeal to minors and that its player base was likely to include under-18s. It noted that Tapjoy’s platform allowed advertisers to target campaigns using interest-based data gathered from gaming preferences and self-reported demographic data, such as dates of birth.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NOVOMATIC celebrates the grand opening of Spielbank Rostock

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The Spielbank Rostock officially opened its doors on October 16 with a glamorous celebration that marked a new chapter for premium entertainment in northern Germany. Following a comprehensive construction phase, the new venue at Petridamm stands as an impressive example of contemporary casino design, technological innovation, and first-class entertainment.

Grand opening with guests from politics, business, and media

During the exclusive pre-opening event, media representatives and invited guests from the areas of politics and business were given an exclusive first tour of the new casino. The management of Spielbanken MV GmbH & Co. KG, a subsidiary of the NOVOMATIC AG Group, was joined by NOVOMATIC Executive Board Member Stefan Krenn, who officially opened the event with a speech highlighting the project’s significance as a model for sustainable investment, regional value creation, and innovative entertainment culture.

An evening full of highlights and entertainment

At 4 p.m., the doors opened to the public for an evening filled with highlights, culinary delights, and premium entertainment. Musical performances by the Rostock band 4FUN and pianist Maximilian Kraft ensured a lively atmosphere and added the perfect finishing touch to a festive night.

“With the new Spielbank Rostock, we have created an experience that goes far beyond traditional gaming. This project perfectly reflects our philosophy of combining technology, design, and entertainment at the highest level – while embracing responsibility and innovation, all with a regional touch. From the very first night, we wanted to offer our guests an open and welcoming atmosphere that invites interaction, conversation, and celebration,” emphasized Thomas Fritz, Managing Director of Spielbanken MV GmbH & Co. KG.

A special highlight of the evening was the official opening of the new BOLD event area – a spacious club with a contemporary bar and lounge atmosphere designed to host live entertainment, themed evenings, show programs, and poker tournaments with up to ten tables.

Modern gaming at the highest level

As the only casino in Mecklenburg-Vorpommern to combine classic table games and modern electronic gaming, Spielbank Rostock offers a premium gaming experience. Guests can enjoy four Roulette tables, two Blackjack and two Poker tables, as well as a modern gaming floor of more than 1,300 m² featuring around 130 NOVOMATIC electronic gaming terminals of the latest generation.

The venue also sets new standards in sustainability and technology. In addition to the advanced thermal insulation, the waste warmth generated by the gaming terminals is used to heat the building, while a state-of-the-art photovoltaic system on the roof contributes to its overall energy efficiency.

The innovative NOVOVISION casino management system was implemented as the new operational business backbone that ensures the highest security standards in the areas of player protection and compliance, including automated checks against the nationwide OASIS exclusion database. All 130 electronic gaming machines and jackpots, the cash handling via TITO, the access system and player management as well as all business processes and the entire AML monitoring are centrally managed via NOVOVISION.

A strong regional driver for economy and tourism

With a total investment of around EUR 8.9 million and up to 90 new staff, Spielbank Rostock is not only the largest and most modern casino in Mecklenburg-Vorpommern but also an important tourism and economic catalyst for the region.

The post NOVOMATIC celebrates the grand opening of Spielbank Rostock appeared first on European Gaming Industry News.

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BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE

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BETBY, the leading provider of innovative sportsbook solutions, has further strengthened its esports portfolio by expanding its player props coverage across the most popular competitive gaming titles: Counter-Strike 2, Dota 2, League of Legends, and Valorant.

The update extends to both pre-match and live betting, introducing a variety of new markets that add depth to the esports betting experience. Among the highlights are new player performance markets such as total kills available across all four titles, total headshots for Counter-Strike 2, or most kills for Counter-Strike 2, Dota 2, and League of Legends.

These markets bring a new dimension to esports betting, allowing users to follow individual performance metrics and in-game outcomes in real time. By covering both live and pre-match events, BETBY ensures that its partners can deliver an immersive experience at every stage of competition.

This enhancement follows a series of updates that have reinforced BETBY’s position as a tier-one esports content provider. Over the past twelve months, BETBY’s work in esports has been recognised with six industry awards, reflecting growing recognition of the supplier’s esports excellence and contribution to shaping the future of the esports betting ecosystem.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Esports audiences are incredibly engaged and data-savvy, they follow players and statistics as closely as the matches themselves. By expanding our player props coverage across major titles, we’re giving operators the ability to offer users a more granular and dynamic betting experience, both before the match and live in-play. Combined with our already launched H2H markets across all top-tier titles and MVP offerings for major tournaments, this update further strengthens our position as a leading B2B esports solutions provider.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the supplier’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE appeared first on European Gaming Industry News.

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Invitation to Kambi’s third quarter 2025 result presentation

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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.

The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.

Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox

Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e

 

The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.

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