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Why operators must look beyond bonuses in Sweden
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There’s been a lot of talk about the limitations of the newly regulated Swedish market due to operators only being allowed to offer one introductory bonus to players.
But bonuses are not the only thing players are looking for in today’s highly competitive online gambling marketplace. Today many users are more concerned about better service and faster withdrawals.
I believe if operators focused on these they would more than make up for any player churn being experienced due to the inability to offer regular bonuses.
One of the big trends taking off in the Swedish market over the past year has been the so-called ‘no-account’ casino. This term is something of a misnomer as there is indeed an account, but it is created in the background with very little effort required of players.
It would perhaps be more accurate to call it ‘automated registration’ and this would certainly be more popular with regulators, who are understandably concerned about any description that implies inadequate checks are being carried out.
This simplified registration process, made possible by Trustly, is particularly suited to the Swedish market, where consumers are racing towards a cashless society but are at the same time very protective of their privacy.
And, crucially for operators struggling to adapt to the new bonus regime in Sweden, customers using this automated registration process do not expect bonuses.
They do, however, expect to receive their money immediately when they win. One of the big frustrations among players is operators that hold onto their money for longer than they should, sometimes under the guise of doing KYC.
KYC is, of course, very important, but it shouldn’t be used as an excuse to delay payouts to players.
At Altenar we’ve recently launched our first sportsbook client in the regulated Swedish market, LuckyCasino.com, which offers Trustly to players.
While we recognised the attraction of the system and the importance of immediate withdrawals, we also saw the need to adapt the process to account for the fact that compared with casino, in sports betting there is a greater risk of fraud due to the potential for misuse of inside information.
We therefore designed a feature so that limits can be set, varying from operator to operator and segment to segment, and that when payouts go over that limit we have to manually approve the settlement.
By putting such thresholds in place, players can still enjoy the services of Trustly when betting, but there are protections in place to make sure the system is robust.
Operators using the automated registration process have reported huge success so far and I believe in the next 12 months almost all operators in Sweden will have implemented this. We’re shortly about to launch our second Swedish licensed operator using the same feature.
New entrants to the market should look to compete with the more established players by getting ahead of the curve in this way rather than trying to attract customers with huge first-time bonuses.
While many in the industry have complained about the bonus limitations, I believe we will have a better market without the constant slew of bonus offers.
I’ve been involved in the Swedish market for many years, going right back to my time at Expedt in 2002 through to working with Altenar’s partners both before and after the market regulated.
If we look back to the early 2000s, the bonuses that companies were offering their users were simply tools to help them learn the systems. Over time, this evolved into more and more operators throwing large sums of money at players to attract or retain them.
As a marketing tool this simply isn’t sustainable over the long term. It’s time operators started looking at other ways to attract and retain players and automated registration is certainly a good place to start.
Written by Dinos Stranomitis COO Altenar.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Why operators must look beyond bonuses in Sweden
Reading Time: 2 minutes
The Spielbank Rostock officially opened its doors on October 16 with a glamorous celebration that marked a new chapter for premium entertainment in northern Germany. Following a comprehensive construction phase, the new venue at Petridamm stands as an impressive example of contemporary casino design, technological innovation, and first-class entertainment.
Grand opening with guests from politics, business, and media
During the exclusive pre-opening event, media representatives and invited guests from the areas of politics and business were given an exclusive first tour of the new casino. The management of Spielbanken MV GmbH & Co. KG, a subsidiary of the NOVOMATIC AG Group, was joined by NOVOMATIC Executive Board Member Stefan Krenn, who officially opened the event with a speech highlighting the project’s significance as a model for sustainable investment, regional value creation, and innovative entertainment culture.
An evening full of highlights and entertainment
At 4 p.m., the doors opened to the public for an evening filled with highlights, culinary delights, and premium entertainment. Musical performances by the Rostock band 4FUN and pianist Maximilian Kraft ensured a lively atmosphere and added the perfect finishing touch to a festive night.
“With the new Spielbank Rostock, we have created an experience that goes far beyond traditional gaming. This project perfectly reflects our philosophy of combining technology, design, and entertainment at the highest level – while embracing responsibility and innovation, all with a regional touch. From the very first night, we wanted to offer our guests an open and welcoming atmosphere that invites interaction, conversation, and celebration,” emphasized Thomas Fritz, Managing Director of Spielbanken MV GmbH & Co. KG.
A special highlight of the evening was the official opening of the new BOLD event area – a spacious club with a contemporary bar and lounge atmosphere designed to host live entertainment, themed evenings, show programs, and poker tournaments with up to ten tables.
Modern gaming at the highest level
As the only casino in Mecklenburg-Vorpommern to combine classic table games and modern electronic gaming, Spielbank Rostock offers a premium gaming experience. Guests can enjoy four Roulette tables, two Blackjack and two Poker tables, as well as a modern gaming floor of more than 1,300 m² featuring around 130 NOVOMATIC electronic gaming terminals of the latest generation.
The venue also sets new standards in sustainability and technology. In addition to the advanced thermal insulation, the waste warmth generated by the gaming terminals is used to heat the building, while a state-of-the-art photovoltaic system on the roof contributes to its overall energy efficiency.
The innovative NOVOVISION casino management system was implemented as the new operational business backbone that ensures the highest security standards in the areas of player protection and compliance, including automated checks against the nationwide OASIS exclusion database. All 130 electronic gaming machines and jackpots, the cash handling via TITO, the access system and player management as well as all business processes and the entire AML monitoring are centrally managed via NOVOVISION.
A strong regional driver for economy and tourism
With a total investment of around EUR 8.9 million and up to 90 new staff, Spielbank Rostock is not only the largest and most modern casino in Mecklenburg-Vorpommern but also an important tourism and economic catalyst for the region.
The post NOVOMATIC celebrates the grand opening of Spielbank Rostock appeared first on European Gaming Industry News.
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BETBY, the leading provider of innovative sportsbook solutions, has further strengthened its esports portfolio by expanding its player props coverage across the most popular competitive gaming titles: Counter-Strike 2, Dota 2, League of Legends, and Valorant.
The update extends to both pre-match and live betting, introducing a variety of new markets that add depth to the esports betting experience. Among the highlights are new player performance markets such as total kills available across all four titles, total headshots for Counter-Strike 2, or most kills for Counter-Strike 2, Dota 2, and League of Legends.
These markets bring a new dimension to esports betting, allowing users to follow individual performance metrics and in-game outcomes in real time. By covering both live and pre-match events, BETBY ensures that its partners can deliver an immersive experience at every stage of competition.
This enhancement follows a series of updates that have reinforced BETBY’s position as a tier-one esports content provider. Over the past twelve months, BETBY’s work in esports has been recognised with six industry awards, reflecting growing recognition of the supplier’s esports excellence and contribution to shaping the future of the esports betting ecosystem.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Esports audiences are incredibly engaged and data-savvy, they follow players and statistics as closely as the matches themselves. By expanding our player props coverage across major titles, we’re giving operators the ability to offer users a more granular and dynamic betting experience, both before the match and live in-play. Combined with our already launched H2H markets across all top-tier titles and MVP offerings for major tournaments, this update further strengthens our position as a leading B2B esports solutions provider.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the supplier’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE appeared first on European Gaming Industry News.
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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.
The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.
Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox
Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e
The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.
NOVOMATIC celebrates the grand opening of Spielbank Rostock
BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE
Invitation to Kambi’s third quarter 2025 result presentation
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