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FAST TRACK CRM Selected by The Multi Group to Increase Player Engagement

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fast-track-multilotto FAST TRACK CRM Selected by The Multi Group to Increase Player EngagementReading Time: 1 minute

 

FAST TRACK  has signed a major deal to provide online lottery betting operator The Multi Group, who are known for brands such as Multilotto and Multicasino, with its innovative CRM technology. 

FAST TRACK will provide Multilotto, which has an international player-base in more than 135 countries, with a bespoke solution that will allow the operator to put individual moments in a player’s unique lifecycle at the center of its engagement strategy.

This means being able to target players in real-time with the right offer at the right moment and through the right channel. 

FAST TRACK CRM has been developed specifically for the iGaming industry, and helps operators to deliver a truly individual experience to their players. It allows operators and their marketing teams to do this from a single place.

Mark Knighton, COO, at Multilotto, said: “We have a clear vision for our future commercial direction and player engagement, and FAST TRACK have built the only CRM tool that can support that.

“The time saved by having all aspects of our engagement distributed from one system, and the level of automation the platform allows for, will free up our team to focus on revolutionising the player experience in our multiple product verticals.”

Simon Lidzén, Co-founder and CEO of FAST TRACK, said: “Our ongoing discussions have reinforced our belief that Multilotto are ahead of much of their competition in their approach to player experience and we are pleased to be helping them take that to the next level.

“We look forward to delivering a fully customised solution that will empower Multilotto to achieve their ambitions.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FAST TRACK CRM Selected by The Multi Group to Increase Player Engagement

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Oregon Lottery Shares its Expectations in Sports Betting

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3-12 Oregon Lottery Shares its Expectations in Sports BettingReading Time: 1 minute

 

The Oregon Lottery, which will be in charge of running sports betting in the state, has shared its sports betting expectations. The Lottery said that it expects to generate US$141.2 million in revenue.

The estimations are part of an analysis of the first three years after the launch of its SBTech-powered retail and mobile sportsbook, which was signed last month. The Oregon Lottery said that it will launch mobile sports betting soon.

The Oregon Lottery published projections for the sports betting market and said that total handle over the first three years of operations will total US$1.6 billion. The first year of operations could bring US$332.8 million, while the second would rise to US$555 million and US$722 million by the third year.

The Lottery also said that it expects customers to win around US$306 million in the first year, US$507.4 million in the second and US$656.2 million in the third. This means that the Lottery expects winnings to total US$1.5 billion after three years.

Gross gaming revenue (GGR) would stand at US$141.2 million. It would start at US$26.6 million in the first year of the contract and then increase to US$48.5 million in the second year and US$66.1 million in the third year.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Oregon Lottery Shares its Expectations in Sports Betting

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State Duma Approves the Bill to Simplify Customer Registration of Russian-licensed Online Sports Betting Sites

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2-12 State Duma Approves the Bill to Simplify Customer Registration of Russian-licensed Online Sports Betting SitesReading Time: 1 minute

 

Russia’s lower legislative body has approved the bill to simplify the customer registration process for Russian-licensed online sports betting sites.

State Duma has approved the third and final reading of federal law 423799-7, which will dramatically simplify the customer registration process. To take effect, the bill now requires the approval of the Federation Council and Vladimir Putin’s signature.

The bill explains that the “complex duplicate identification procedures” currently required to register with a Russian online bookmaker “encourages players to search for ways to overcome government measures … in order to gain access to foreign sites subjected to blocking by [Russian telecom watchdog] Roskomnadzor.”

The new legislation would allow bookmakers to delegate responsibility for customer identification to the TSUPIS, which will have three business days in which to transfer the info to the bookie. However, bookmakers may opt to conduct some due diligence on any new customer, just to be on the safe side.

If a bettor has already registered with Russia’s public services portal, both the bookmaker and the TSUPIS can accept this information as proof of the customer’s identity, so the customer need not make a physical trip anywhere.

There are some downsides to the simplified registration process, including a cap of RUB60k per individual transaction and a monthly cap of RUB200k for all transactions. However, this monthly cap can be overridden if the player verifies his document at TSUPIS partner’s retail location.

Nikolai Oganezov, who represents Betcity told that the new simplified registration could boost the overall domestic online betting customer base by 5% this year, with the growth up to 15% possible by the end of 2020.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: State Duma Approves the Bill to Simplify Customer Registration of Russian-licensed Online Sports Betting Sites

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Maine Legislature Passes Sports Betting Bill

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1-12 Maine Legislature Passes Sports Betting BillReading Time: 1 minute

 

Maine legislature has passed the sports betting bill. The Legislative Document 553 was given final approval by each chamber of the legislature and will now pass to Governor Janet Mills to be signed into law.

LD553 opens up the market to all of the state’s bricks and mortar gaming venues, such as commercial racetracks, off-track betting facilities, and commercial and tribal casinos. It will also allow mobile operators to apply for licences without the need for a land-based partner in the state.

Successful applicants will have to pay $20,000 as licence fee, 10% tax on land-based wagering revenue and 16% rate for mobile wagering. The bulk of revenue raised through these taxes will be allocated to the Maine General Fund.

Operators will be permitted to offer odds on all professional, collegiate and amateur sports events. Betting on events involving Maine-based colleges and universities will be prohibited. Only citizens aged 21 and above will be allowed to bet.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Maine Legislature Passes Sports Betting Bill

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