Connect with us
728x90 banner available here

Latest News

Maverick Gaming™ Hires Brett Kline As Chief Marketing Officer

Published

on

Maverick Gaming™ Hires Brett Kline As Chief Marketing OfficerReading Time: 2 minutes

 

Maverick Gaming announced that Brett Kline has been named Chief Marketing Officer, effective June 13th, 2019, subject to customary regulatory approvals.

Mr. Kline brings more than twenty years of gaming industry experience to his new role at Maverick, most recently as Chief Marketing Officer at House Advantage – whose platform is installed in over 120 casinos worldwide.  During his time in this role, House Advantage achieved unprecedented growth.  In addition to House Advantage Brett served over 12 years at Caesar’s Entertainment in positions ranging from President’s Associate to Corporate Vice President of Loyalty Marketing and Corporate Vice President of Premium Customer Marketing.  Mr. Kline also spent five years at Las Vegas Sands in roles ranging from Vice President of Marketing in Global Gaming to Senior Vice President of Relationship Marketing for Sands China Limited.

Early in his career he served as Director of Table Games for Harrah’s Prairie Band which is where his path crossed with Eric Persson – the majority owner of Maverick Gaming.  “It was clear to me even then, that Brett had a disciplined mind, and strategic focus that would serve any gaming company well,” said Eric.

Later Eric and Brett’s path would cross again as Brett joined Las Vegas Sands as Sands China’s Senior Vice President of Relationship Marketing, where he led the quickly growing mass segment which represented over $1.5Billion in revenue, as well as Sands Rewards, which serves as the primary driver of growth for the mass segment.

At Maverick, Mr. Kline will be responsible for all of the Company’s marketing strategies, including Direct Mail, Promotions, Events, rebranding and integration of multiple marketing platforms and companies acquired via acquisition.

Eric Persson, the majority owner of Maverick commented on Mr. Kline’s hire, “We are counting on Brett to bring his proven marketing expertise to Maverick.  We needed someone hands on, nimble and with a proven track record of success.  Brett’s success in most every locals market and indeed the international market will serve him well, as Maverick continues to transform into the dominant regional operator in the Washington market and other jurisdictions as we acquire.”

“I’ve been waiting my entire gaming career to have the opportunity to take the wealth of my experiences and be in a position where my vision will not only be executed on, but clearly showcased.  My goal is for Maverick’s marketing strategies to become best-in-class, which every other gaming company hopes to model after.” Kline added.

“I’m proud to say our entire management team is comprised of top talent from our industry.”  Said Eric, “All of these leaders are people that I have worked with closely over the last twenty years.  Whether it’s Tim Merrill, who was at one time a dealer for me in Kansas and would later become the Sr. VP of Gaming for Sands China, or Justin Beltram, who ran slots and Marketing at the Bellagio, and managed slots for me at Marina Bay Sands, to Tom Granite who is universally thought of as elite talent coming from Jefferies Capital, and now Brett who effectively managed marketing for companies such as Caesars or Sands China.  There is no doubt in my mind we are building something special at Maverick, and I think of these managers as my family.”

“This level of talent is also necessary for Maverick to achieve its goals, as we expect to announce three more acquisitions in the next month,” said Eric.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Maverick Gaming™ Hires Brett Kline As Chief Marketing Officer

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025

Published

on

Reading Time: 2 minutes

 

Belgrade Future Gaming 2025 is just around the corner. EGT will traditionally participate in the event, showcasing a well-curated selection of brand-new and top-performing products, which will be available at stand E1.

The company will showcase its latest series of slot cabinets Supreme, presented by the S 32-32 St and S 32-32 Up models. Powered by the Exciter IV platform, they will captivate visitors’ attention with their 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display. The machines will dive players into the fascinating world of Supreme Selection multigames – Supreme Green Selection, Mega Supreme Fruits Selection, Supreme Red Selection, and Bonus Prize Bonus Buy Supreme Selection, offering a wide diversity of new games and well-known classic titles from EGT’s portfolio.

The guests will also be able to try out the Phoenix cabinets PH 27-27 St and PH 50 V St. These models will be among the highlights at EGT’s stand, standing out with their attractive design and numerous ergonomic features. They will be supplied with the jackpot bestseller Bell Link with its popular mixes Bell Link 1 and 2.

EGT will showcase its ETG solutions. The G R6 C roulette will be on display to provide visitors with an exciting gaming experience with its 6 27-inch HD touchscreen monitors and the option to choose between European and American wheels.

The company’s casino management system Spider will introduce its latest modules, allowing operators to make managing the daily activities in their gaming establishments easy and effective.

EGT Digital will also present its wide range of iGaming solutions. The provider will showcase its rich variety of instant and slot games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, giving operators everything they need to build and grow their online business.

Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia, commented: “I am very glad that we will participate in Belgrade Future Gaming once again, as it is among the most important gaming exhibitions not only in Serbia, but also in the region. The event will allow us to showcase our latest products to the key players in the industry, strengthen our current partnerships, and start new collaborations.”

The post EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.

Continue Reading

Latest News

Altenar launches Market Bundles to streamline sportsbook navigation

Published

on

Reading Time: < 1 minute

 

Front-end feature offers new way to group and display markets under a unified interface for enhanced user experience

Altenar, a leading sportsbook provider, has unveiled its latest platform enhancement with the launch of Market Bundles, a front-end feature designed to streamline the display and navigation of betting markets.

Market Bundles introduce a more engaging and intuitive way for users to explore betting content by grouping markets under a single, translatable title. Each bundle utilises tabbed navigation, allowing for seamless transitions between related markets and improved sportsbook structure.

The new feature also gives operators more control over content presentation, enabling them to strategically organise and display markets for maximum user impact. Once created, bundles can be effortlessly dragged and dropped into existing market groups, allowing for dynamic and flexible layout options.

This smart tool is another clear example of how Altenar is evolving its platform with innovation and operator feedback at the heart of its roadmap, following a string of enhancements since the beginning of the year.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “Market Bundles represent a major step forward in how our operator partners can deliver content – offering a more easy-to-use and engaging sportsbook experience. This launch reflects our continued focus on enhancing front-end flexibility, reducing friction and giving operators powerful tools to shape the user journey.”

The post Altenar launches Market Bundles to streamline sportsbook navigation appeared first on European Gaming Industry News.

Continue Reading

Latest News

Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’

Published

on

Reading Time: < 1 minute

 

Play’n GO Music and the MoneyGram Haas F1 Team are turning up the volume with the latest instalment in their adrenaline-fueled playlist series—this time, curated by none other than racing star Esteban Ocon.

Titled “Ocon’s Drive” this exclusive playlist is a sonic snapshot of the music that drives Esteban through the intensity of race weekends. From pulse-pounding beats to tracks that help him lock in and focus, each song has been hand-selected to reflect the rhythm of a racer’s mindset.

“Music and racing share the same pulse – high energy and excitement,” says Ocon. “This playlist is a window into my world, and I’m thrilled to share it with fans everywhere.”

Now streaming on Spotify and YouTube, the playlist invites fans to step into Esteban’s racing boots—and headphones—for a ride through his personal soundtrack.

Whether you’re trackside or tuning in from home, this is your chance to connect with the music that fuels one of the world’s most dynamic drivers.

Follow @playngo_music and @HaasF1Team on social media to catch every beat of the campaign.

The Ocon’s Drive Playlist is now available on Spotify. 

Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.

🎵 Listen now: https://open.spotify.com/playlist/5Jv79tTJih76LiWgCg6mgh?si=ac7eb434f5d54aa6

The post Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’ appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.