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SBTech signs major multi-year sportsbook extension with ComeOn
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Online operator renews long-term partnership with SBTech to drive new market expansion and continue rapid growth for its extensive brand portfolio
SBTech, the leading technology supplier to the regulated iGaming sector, has agreed the renewal of a long-term partnership with ComeOn enabling the well-established operator to expand its brand presence into new markets and continue its rapid growth.
ComeOn, is one of SBTech’s longest standing and largest sportsbook customers with the innovative technology supplier powering the operator’s extensive brand portfolio, including www.snabbare.com and www.hajper.com in Sweden, both of which have performed strongly since the introduction of new regulation in January this year.
Today’s agreement is the fifth contract renewal between SBTech and ComeOn since the company’s first brand was launched in 2009 and will allow the operator to deliver a best-in-class product and differentiated user experiences to players, both in established and in new territories, through SBTech’s award-winning sportsbook technology.
In addition, it will give ComeOn full control of its operations from one central location, offering comprehensive localisation capabilities, a powerful bonus engine and extensive responsible gaming tools.
SBTech supplies ComeOn and its brands with a complete suite of sports betting solutions including access to its fully responsive front-end solution, live betting, live streaming, horse racing, greyhounds, IMG tennis data and streaming, live score, live match tracker and live statistics.
ComeOn’s innovative approach has also seen it integrate SBTech’s API-driven differentiation technology enabling the operator to personalise and customise its offering. This includes a wide selection of navigation styles, bet slip and front-end layouts, mobile configurations, widgets, and designs and trading strategies benefiting ComeOn with further differentiation, low upfront costs and speed to market.
Richard Carter, CEO, SBTech, said: “Our decade-long relationship with ComeOn continues to go from strength-to-strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalized online and mobile sports betting experience.
“This is the fifth renewal between both companies and I’m extremely confident we will continue to help ComeOn to reach new heights as it expands and breaks new ground.”
Lahcene Merzoug, CEO, ComeOn said: “At ComeOn we always strive to give our players an awesome experience. With many successful brands across different markets we are committed to offer the best products to our players. Therefore, we are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities and keep offering our players a great sportsbook experience”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SBTech signs major multi-year sportsbook extension with ComeOn

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Adventure Awaits in Boat Bonanza CrocoNile!
Play’n GO takes players on an unforgettable expedition to Egypt’s legendary Nile in Boat Bonanza CrocoNile!, filled with thrills, spills, and crocodile chills!
Captain Jim and Jane Bonanza are here, sailing into the exotic and mysterious waters of the Nile. Legend speaks of untold treasures hidden beneath its waters, guarded fiercely by crocodiles and the ominous Curse of Sobek. Fans of the Bonanza series and Egyptian adventures will find plenty to love in this latest journey packed with intriguing gameplay and captivating storytelling.
Boat Bonanza CrocoNile! introduces players to heart-pounding gameplay across a vibrant 5-reel, 12-payline slot. Experience thrilling features like Croc Carnage, where crocodiles swim onto the reels upgrading Catch Symbols, and Sobek’s Rage, an intense Lock’n Spin feature with escalating multipliers up to x10. Instant Prize rewards and engaging random features such as Spear Shot and Depth Charge add layers of excitement and align with Play’n GO’s dedication to innovative gameplay.
Fans who enjoyed previous Boat Bonanza adventures or Egyptian-themed slots such as Legacy of Egypt and Rich Wilde and the Book of Dead will find Boat Bonanza CrocoNile! irresistible. The game masterfully blends adventurous exploration with exotic Egyptian mystique, reminiscent of previous successful Bonanza titles, ensuring it will resonate deeply with players.
George Olekszy, Head of Game Retention at Play’n GO, said:
“Boat Bonanza CrocoNile! encapsulates everything players loved about our Bonanza series, but elevates the excitement with thrilling new mechanics. We’re confident that the game’s adventurous theme and innovative features will keep players coming back for more.”
With its engaging narrative, action-packed gameplay, and visually stunning setting, Boat Bonanza CrocoNile! is poised to be an adventurous addition to any slot enthusiast’s favourites.
The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.
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WinSpirit Casino Earns AskGamblers Certificate of Trust
WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve. This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.
With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.
“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.
“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.
AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos. The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.
With over 17,000 games, a wide range of payment methods, 24/7 customer support, and generous bonuses, WinSpirit continues to set the standard for excellence in online gaming.
The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.
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Mindway AI, the award-winning safer gambling software company, has enlisted the skill set of BetComply, iGaming’s most trusted technical and regulatory compliance firm, as it looks to further develop its product offering and support more operators.
The partnership will see BetComply’s Safer Gambling & Sustainability Specialist Jez White and his team advising Mindway AI on how its solutions can be best incorporated into operators’ safer gambling functions.
BetComply will also provide support on Mindway AI’s product roadmap and new business opportunities, with a focus on GameScanner, an advanced software solution that helps gambling operators boost player protection and intervene early to prevent at-risk gambling behaviour.
BetComply’s Safer Gambling & Sustainability Specialist Jez White said: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard. Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”
Mindway AI’s CEO Rasmus Kjaergaard added: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients. We’re excited about what we can achieve together.”
In March, White joined BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics.
The post Mindway AI partners with BetComply to scale safer gambling support appeared first on European Gaming Industry News.
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