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Parimatch advocates in-house approach to future-proof sports betting platforms

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As the global sports betting industry continues to expand with seemingly unabated possibilities, Konstantin Obraztsov, CTO at the online gaming business Parimatch, explores the pros and cons of in-house vs. outsourced sports betting platforms.

If you were starting out now, would you choose to develop a sports betting platform or use an external product?
It depends on what you would like to achieve. If you want to be a regular company that catches up with the rest of the market; then buy some existing products to run your business and that will be fine. However, if you would like to be a leader, if you want an agile business that can evolve and leverage your own expertise; then you really need to develop your own platform to acquire a unique selling proposition.

Are you sceptical of external products and what hides behind those platforms with regards to data, customers, etc?
Using other platforms is usually a suitable model if you are in a race to get to market. From my point of view using a third party solution is most beneficial in areas where your company does not have the relevant expertise. As an example, using Google analytics to know your customer or an affiliate system to manage them is entirely fine for us. An important part of using third party solutions is data protection. Some of them keep user sensitive data in their cloud, which can be potentially dangerous for us, mostly we welcome using our own hosting for integrated solutions.

Sports betting’s continued growth means more and more companies are coming on board, what’s the key to ensuring new ideas are brought to the table without overcrowding the marketplace?
New ideas for products can fail to successfully make it to the market place if they are using a third party platform because they are not flexible enough to allow refinements. Development on the product will take longer and will cost more if you partner with a third party solution.

In terms of developing unique platforms or using externally managed products, which provides higher levels of security for players and operators?
With GDPR and other security and responsible gaming initiatives, B2B developed solutions are certainly preferential than spending time developing it internally. These products are developed to ensure our platform comply to industry standards and regulation. It allows us to focus on more customer facing and experiential elements of our betting platform.

Moreover, in terms of responsible gambling, is there more scope for compliance with fewer platforms in the sector?
Responsible gaming and GDPR is an important but basic functionality that is currently offered by almost all B2B solution. It is essential to pay attention to the details, such as which market the platform is designed for, how they make sure data is appropriately protected and, very importantly, what changes we need to make it integrate it into our platform.

How do you see the platforms developing over the next few years, following on from the opening of the US market and in other regions globally, and where do you see the next big growth trend in sports betting?
I envisage many B2B platforms will be focusing on jumping into the US market as soon as possible, with new clients or old. I think in the next few years, platforms will be more focused on developing new user features, and, as new regulated markets appear support customers as fast as possible to be “the first” to launch them. In terms of trends in sports betting for us, it is all about the growth of eSports. We are seeing an exponential rise in interest in betting on eSports. Also, we can see trends where some new casino games are combined with RPG stories, for example; the Jade game series.

Do you feel using external platforms are mainly targeting the “low hanging fruit” customer segments within Sports Betting and if so, what can be done to broaden the scope?
I don’t think external platforms will help you become a market leader or give any unique advantages for customers unless you customize your trading feed or have an aggressive marketing plan. To extend our customer proposition, one needs to mix using b2b platform features and their own developed application programming interface (API) to create a unique proposition. There are always a lot of things that can be improved, such as adding personal achievements systems, per customer configurations, personal promotions etc.

Your company offers bets on more than 20 sports, 200 leagues, and 600 sporting events every day: what’s your advice to sports betting companies starting out at this point?
For a start, I suggest making solid foundation – a platform baseline. You need to think far into the future from the starting point to handle increasingly high-levels of traffic and new customers. When choosing your platform, choose wisely and choose a baseline with open API and functional migration capabilities – otherwise if the suit does not fit you in few years you will need to upgrade to a new outfit. For R&D, I think the maximum a viable platform solution can remain competitive is three to six years. Afterwards it’s hard to stay in touch with the latest technologies, and most likely you will need either to dramatically refactor your solution or move to a new technologically advanced one.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch advocates in-house approach to future-proof sports betting platforms

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet’s Quickcasino Wins at EGR Europe Awards 2025

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Soft2Bet’s Quickcasino has been awarded “The Nordics and Baltics – Rising Star” at the prestigious EGR Europe Awards, reinforcing its status as one of the region’s most innovative and fast-growing online gaming brands.

This recognition is a testament to Soft2Bet’s commitment to market-leading technology, data-driven gamification, and player-first experiences. By combining cutting-edge mechanics with a highly localised approach, Quickcasino has established itself as a force in Sweden’s competitive iGaming landscape.

A Market Leader in Innovation and Gamification

Quickcasino.se has redefined the Nordic and Baltic iGaming experience, blending seamless UX, high-speed transactions, and a unique gamification ecosystem to keep players engaged. Powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gamification Application) solution, the platform delivers dynamic challenges, real-time progression, and personalised incentives, creating an experience that is both immersive and rewarding.

Beyond gamification, Quickcasino’s commitment to top-tier security, lightning-fast payments, and market-driven customisation has resonated strongly with Swedish players. Its ability to merge high-performance technology with a player-centric approach, via MEGA, has driven remarkable growth, reinforcing its status as a market leader.

Uri Poliavich, Founder and CEO of Soft2Bet, commented: “Receiving European recognition from one of the leading industry awards is a proud moment for Quickcasino and Soft2Bet. This achievement not only recognises Quickcasino’s rapid success but also highlights how our B2C experience acts as a proof of concept for B2B partners. As we investigate new ways to enhance our offerings, the results we achieve with our brands showcase the power of our technology and help operators elevate player engagement, retention, and performance in highly competitive markets. This award reinforces our ability to drive success for our brands and partners.”

A Future Focused on Growth and Innovation

Quickcasino’s latest accolade adds to Soft2Bet’s growing list of industry recognitions. Looking ahead to 2025, the company is preparing for major market expansions, new strategic partnerships, and continuous advancements in gamification technology. With innovation at its core, Soft2Bet remains committed to pushing boundaries and delivering industry-leading solutions that shape the future of iGaming.

The post Soft2Bet’s Quickcasino Wins at EGR Europe Awards 2025 appeared first on European Gaming Industry News.

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The Lithuanian Gaming Control Authority (LPT) has completed its inspection: Olympic Casino has been fined almost 8.4 million euros

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The company Olympic Casino Group Baltija (OCGB) did not take sufficient steps to identify the origin of Šarūnas Stepukonis’ losing funds, and the monitoring of his financial transactions was only formal and ineffective. Such violations were identified by the Gaming Supervisory Authority, which conducted an inspection of OCGB’s activities in Lithuania. The company was fined almost 8.4 million euros.

The Gaming Supervisory Authority (LPT) investigated the actions taken by OCGB in response to Š. Stepukonis’ transactions on the company’s gaming website from December 2016 to the end of June 2021. The law obliges gaming operators to ensure that customer funds are not obtained from criminal activities or through participation in such activities. It is also mandatory to verify the origin of the funds. LPT found that the measures applied by OCGB were poor and insufficient, and the monitoring of Š. Stepukonis’ transactions was formal.

Gambling organizers must report suspicious transactions to the FNTT. Š. Stepukonis’ transactions had obvious signs that should have raised suspicions for the gambling organizer. However, the FNTT was not informed about this.

During the inspection, evidence was also collected that Š. Stepukonis’ gambling was irresponsible. The gambling company should have noticed this, especially since the client was assigned a personal manager who saw all of his transactions.

“Instead of finding out whether Š. Stepukonis had a gambling problem or informing the supervisory authority, Olympic Casino encouraged him to gamble even more. An individual incentive package was prepared for him. A total of 1.3 million euros was allocated for this. This “bonus” could only be spent on gambling. Other incentives were also allocated,” – comments on the results of the inspection by LPT Director Virginijus Daukšys.

Since mid-2021, gambling companies in Lithuania have no longer been allowed to offer incentives to their customers that they would later lose. Just before this tightening came into effect, Š. Stepukonis’ virtual gambling was moved from Lithuania to Estonia, where it was still allowed to encourage gamblers.

In this way, it was possible not only to maintain incentives for gambling, but also to avoid supervision by the LPT. If an ordinary gambler from Lithuania tried to go and register on the Estonian Olympic Casino website, he would be redirected to the Lithuanian website. However, in the case of Š. Stepukonis, the redirection was not carried out. These circumstances are part of the pre-trial investigation.

During the inspection, a total of five violations of the provisions of the Law on the Prevention of Money Laundering and Financing of Terrorism and the Law on Gambling were identified.

The law allows for a fine of up to twice the amount of damage caused. The damage was determined to be 6.4 million euros – the amount Š. Stepukonis lost at the Olympic Casino in Lithuania. When calculating the fine, an aggravating circumstance was taken into account – the company did not cooperate during the inspection.

According to V. Daukšys, after this story came to light, steps were taken to prevent similar cases from recurring. The most important change is the law, proposed by the LPT, which obliges gambling companies to take action upon noticing irresponsible gambling and to provide information about it to the LPT.

“Until now, there was no such obligation. Therefore, the LPT did not have information that would allow it to take preventive actions in advance,” says V. Daukšys.

The new Gambling Law will come into force in November this year. Its aim is to reduce the accessibility, attractiveness and potential harm to personal health of gambling.

LPT also reviewed its procedures, adjusted internal procedures, allowing for more frequent scheduled inspections of the activities of gambling companies. In addition, the Ministry of Finance conducted an audit of LPT’s activities. No significant operational deficiencies were identified during the audit. LPT took into account the audit recommendations and allocated more human resources to money laundering prevention functions.

 

Source: Gambling Supervisory Authority under the Ministry of Finance of the Republic of Lithuania

The post The Lithuanian Gaming Control Authority (LPT) has completed its inspection: Olympic Casino has been fined almost 8.4 million euros appeared first on European Gaming Industry News.

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iQOO partners with India’s leading gamers Mortal, Payal and Scout; will co-create products for nation’s mobile gaming community

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In a significant step forward for the mobile gaming industry, 8Bit Creatives and iQOO are taking their collaboration to the next level by co-creating cutting-edge mobile gaming products. This strategic move will see some of India’s most influential gaming creators—Naman Mathur (Mortal), Payal Dhare (PayalGaming), and Tanmay Singh (Scout)—play an active role in shaping the next generation of gaming devices.
From providing real-time feedback on upcoming products to influencing core gaming innovations, this partnership goes beyond traditional brand associations. By integrating gaming creators into the product development process, 8Bit Creatives and iQOO are ensuring that mobile gaming technology is built for gamers, by gamers.
Animesh Agarwal, Co-founder and CEO of 8Bit Creatives, commented, “At 8Bit Creatives, we believe in building collaborations that go beyond endorsements, creating meaningful partnerships that drive real impact. By working with iQOO on product innovation and community engagement, we are ensuring that gaming creators play an active role in shaping the technology that fuels their passion. This partnership is a testament to how brands and gaming talent can come together to elevate the mobile gaming ecosystem in India.”
This collaboration marks another milestone in 8Bit Creatives’ commitment to gaming and esports. Last December, the agency secured India’s largest naming rights sponsorship deal in gaming history with iQOO, further strengthening its leadership position.
Additionally, 8Bit Creatives acquired naming rights for three out of five teams, reinforcing its pivotal role in the country’s esports ecosystem.
With nearly 90% of Indian gamers choosing mobile as their primary platform, the demand for high-performance gaming devices is at an all-time high. By bringing gaming creators into the product development process, 8Bit Creatives and iQOO are paving the way for a more immersive and community-driven gaming experience.
As gaming continues to shape the future of digital entertainment, 8Bit Creatives remains committed to driving innovative collaborations that empower creators and elevate the gaming industry.

The post iQOO partners with India’s leading gamers Mortal, Payal and Scout; will co-create products for nation’s mobile gaming community appeared first on European Gaming Industry News.

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