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Parimatch advocates in-house approach to future-proof sports betting platforms
Reading Time: 3 minutes
As the global sports betting industry continues to expand with seemingly unabated possibilities, Konstantin Obraztsov, CTO at the online gaming business Parimatch, explores the pros and cons of in-house vs. outsourced sports betting platforms.
If you were starting out now, would you choose to develop a sports betting platform or use an external product?
It depends on what you would like to achieve. If you want to be a regular company that catches up with the rest of the market; then buy some existing products to run your business and that will be fine. However, if you would like to be a leader, if you want an agile business that can evolve and leverage your own expertise; then you really need to develop your own platform to acquire a unique selling proposition.
Are you sceptical of external products and what hides behind those platforms with regards to data, customers, etc?
Using other platforms is usually a suitable model if you are in a race to get to market. From my point of view using a third party solution is most beneficial in areas where your company does not have the relevant expertise. As an example, using Google analytics to know your customer or an affiliate system to manage them is entirely fine for us. An important part of using third party solutions is data protection. Some of them keep user sensitive data in their cloud, which can be potentially dangerous for us, mostly we welcome using our own hosting for integrated solutions.
Sports betting’s continued growth means more and more companies are coming on board, what’s the key to ensuring new ideas are brought to the table without overcrowding the marketplace?
New ideas for products can fail to successfully make it to the market place if they are using a third party platform because they are not flexible enough to allow refinements. Development on the product will take longer and will cost more if you partner with a third party solution.
In terms of developing unique platforms or using externally managed products, which provides higher levels of security for players and operators?
With GDPR and other security and responsible gaming initiatives, B2B developed solutions are certainly preferential than spending time developing it internally. These products are developed to ensure our platform comply to industry standards and regulation. It allows us to focus on more customer facing and experiential elements of our betting platform.
Moreover, in terms of responsible gambling, is there more scope for compliance with fewer platforms in the sector?
Responsible gaming and GDPR is an important but basic functionality that is currently offered by almost all B2B solution. It is essential to pay attention to the details, such as which market the platform is designed for, how they make sure data is appropriately protected and, very importantly, what changes we need to make it integrate it into our platform.
How do you see the platforms developing over the next few years, following on from the opening of the US market and in other regions globally, and where do you see the next big growth trend in sports betting?
I envisage many B2B platforms will be focusing on jumping into the US market as soon as possible, with new clients or old. I think in the next few years, platforms will be more focused on developing new user features, and, as new regulated markets appear support customers as fast as possible to be “the first” to launch them. In terms of trends in sports betting for us, it is all about the growth of eSports. We are seeing an exponential rise in interest in betting on eSports. Also, we can see trends where some new casino games are combined with RPG stories, for example; the Jade game series.
Do you feel using external platforms are mainly targeting the “low hanging fruit” customer segments within Sports Betting and if so, what can be done to broaden the scope?
I don’t think external platforms will help you become a market leader or give any unique advantages for customers unless you customize your trading feed or have an aggressive marketing plan. To extend our customer proposition, one needs to mix using b2b platform features and their own developed application programming interface (API) to create a unique proposition. There are always a lot of things that can be improved, such as adding personal achievements systems, per customer configurations, personal promotions etc.
Your company offers bets on more than 20 sports, 200 leagues, and 600 sporting events every day: what’s your advice to sports betting companies starting out at this point?
For a start, I suggest making solid foundation – a platform baseline. You need to think far into the future from the starting point to handle increasingly high-levels of traffic and new customers. When choosing your platform, choose wisely and choose a baseline with open API and functional migration capabilities – otherwise if the suit does not fit you in few years you will need to upgrade to a new outfit. For R&D, I think the maximum a viable platform solution can remain competitive is three to six years. Afterwards it’s hard to stay in touch with the latest technologies, and most likely you will need either to dramatically refactor your solution or move to a new technologically advanced one.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch advocates in-house approach to future-proof sports betting platforms
Latest News
POKERSTARS GALACTIC SERIES PAYS OUT MORE THAN €8 MILLION TO FRENCH, SPANISH AND PORTUGUESE PLAYERS
Reading Time: 2 minutes
Series and Main Event both exceed their guarantees
PokerStars’ has once again smashed expectations in Southern Europe, with the Galactic Series, one of its most popular series for players in France, Spain and Portugal, generating an €8 million prize pool, over €1 million above the guarantee. The prize pool was shared out across 261 events and more than 343,000 entries. The highlight of the series was the Main Event that paid out €365,025 to players across the three weeks.
GALACTIC STAR BATTLES FOR SILVER AND GOLD PRIZES
Throughout the series, players had the chance to get their hands on additional Silver and Gold Passes by opting-in to the Galactic Stars Battle. Players opted in for a PokerStars Ambassador, and all those who chose to support the leading Ambassador each week being entered into a freeroll to win a Silver Power Pass.
In Spain, captains ‘WilloelPillo’ and ‘and1ero’ saw a similar pattern. Willo was victorious in weeks one and three with 327,805 and 250,763 points respectively while Álex ‘and1ero’ Romero took the advantage in week two with 318,631 points and Esteban ‘estiwinho’ Pascual couldn’t reach the top spot in any week.
Silver and Gold Passes can be redeemed as entries to a range of PokerStars Live events throughout the year, including marquee stops at the European Poker Tour (EPT) and the PokerStars Open, which debuted this year and have provided players across Europe with world class poker at accessible price points with lively, grassroots-style atmosphere and entertainment. Closing out the season, EPT Prague starts December 3 and runs until December 14, and will be followed by PokerStars Open Cannes on December 16. Players with Gold or Silver Passes can redeem them for entries at both of these events.
“Once again, we’ve seen players from all over France, Spain and Portugal come together to enjoy the Galactic Series”, said Sandro Forleo, Head of Poker Operations for Southern Europe and Italy at PokerStars. “Our Mega Mystery events, where bounties can be won as soon as late reg closes, proved especially popular and continued to offer something new and enjoyable to players at all experience levels.”
The post POKERSTARS GALACTIC SERIES PAYS OUT MORE THAN €8 MILLION TO FRENCH, SPANISH AND PORTUGUESE PLAYERS appeared first on European Gaming Industry News.
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The eSports World Tournament FIFAe World Cup 2025™ Kicks-Off in Riyadh, Saudi Arabia on December 10!
Reading Time: 3 minutes
Commemorating the start of the tournament, a new in-game update arrives and fans can take part in a campaign launching today in eFootball
Konami Digital Entertainment B.V. (Konami) announces the FIFAe World Cup 2025 featuring eFootball. Kicking off on December 10th in Riyadh, Saudi Arabia, the official eSports tournament is hosted by FIFA® for a live audience and live streamed worldwide. This year marks the second edition of the tournament where a record of 90 countries and regions participated in the preliminaries totalling 16.51 million participants.
eFootball official website: konami.com/efootball…
FIFAe World Cup 2025 is an official eSports world championship co-hosted by Konami Digital Entertainment Co., Ltd. and the Fédération Internationale de Football Association (FIFA®). This year 12 national representatives emerged victorious from regional qualifiers and will now compete in the console and mobile divisions for the tournament’s highest honours and be crowned champions.
For the console division, it will be held in a 2v2 format with players participating in teams of three whereas the mobile division will be a 1v1 format. Both divisions will feature players from 12 different countries where they compete through a group stage and knockout stage before battling it out in the finals.
To celebrate the start of the tournament, users can participate in an eFootball campaign and can obtain free special items. Logging in during the campaign period rewards users with different items.
Additionally, users also receive one player item each day from a curated special player list. Users can also take on a Squad Challenge Event where clearing challenges with specific rules will reward them with various items. The campaign period is from December 4th – December 18th.
Coinciding with this campaign, a new game update has been implemented to adjust game balance and adds various features and gameplay elements to enhance the experience. A new particular feature analyses in-game player tendencies and adds an “Advice” feature where players and coaches provide feedback in real-time that could serve as a catalyst for improvements in tactics.
Another feature is the “Analysis” which aggregates and analyses the results of each user’s last 10 PvP matches and visualises their playstyle via comparison graphs and data against opposition from Division 1 – Division 4 users.
Also being introduced to this update is Ronald Koeman receiving the “Link-up Play” feature. Ronald Koeman possesses the “Aggressive Centring A” Link-Up where the “Centrepiece” is in possession of the ball, the “Key Man” will actively make runs towards goal from crosses. Activating this Link-Up increases the accuracy for high and low crosses as well as direct shots from those passes from the “Centrepiece” to the “Key Man”. Legendary player items such as “Epic: David Beckham” and “Epic: Jan Koller” meet the activation conditions and are now available in-game from December 4th – December 11th.
Other features and improvements include:
- “Auto Control” which allows the AI to take control when the user is not actively playing. • Adjustments in speed and acceleration for defenders by reducing the extreme disparities against speedy players.
- Acceleration during latter periods of a match with decreased stamina has also been fine tuned to allow players with decreased stamina to maintain their reaction speed even with a reduced stamina.
- Alterations to the “Defensive Awareness” parameter where defenders with high “Defensive Awareness” can now keep up with opponents more effectively even if their acceleration stat is lower.
Access the viewing page from ‘eFootball’ and watch the broadcasts for the Console Division and Mobile Division to earn up to 2,500eFootball points.
Day 1-3
- Console / Mobile
- Viewing Reward: 500 eFootball Points
Day 4 Final
- Console:
- Viewing Reward: 1,000 eFootball Points
- Mobile:
- Viewing Reward: 1,000 eFootball Points
The post The eSports World Tournament FIFAe World Cup 2025™ Kicks-Off in Riyadh, Saudi Arabia on December 10! appeared first on European Gaming Industry News.
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S8UL launches India’s first-ever FGC Talent Hunt Program to discover the next stars in Tekken 8 and Street Fighter 6
Reading Time: 2 minutes
A total of six players will be selected for the six-month program, running from January to June 2026, following the finals of the talent hunt
Selected athletes will receive professional coaching, fully funded participation in Tier-1 international tournaments, complete travel support, a monthly stipend, and integration into S8UL’s content ecosystem
Mumbai, December 4, 2025: S8UL, a global powerhouse in esports and gaming content, has announced a landmark initiative for India’s fighting game community (FGC) with the launch of a first-of-its-kind Talent Hunt Program for Tekken 8 and Street Fighter 6. Running from January to June 2026, the six-month program aims to identify and develop India’s next breakthrough fighting-game athletes through a structured, high-performance ecosystem and position the country prominently on the global FGC map.
Unlike traditional talent hunts, S8UL’s initiative is designed as a development pipeline, focusing on long-term athlete growth rather than one-off competition. From a wide pool of participants across the nation, a total of six players, including two for Tekken 8 and four for Street Fighter 6, will be scouted and selected solely based on their performance in the nationwide qualifiers and finals.
Selected players will receive one of the most comprehensive support structures ever provided in India’s competitive FGC space, including:
- A dedicated professional coach for each game throughout the six-month program
- Fully-funded participation in a minimum of three international Tier-1 tournaments
- Comprehensive travel support covering flights, accommodation, meals, local transport, and tournament registration
- A monthly stipend to ensure athletes can focus entirely on training and performance
- Integration into S8UL’s industry-leading content ecosystem, offering visibility, narrative-building, and community reach to both the players and the fighting game titles
Speaking about the program, Animesh Agarwal, Co-founder and CEO, S8UL Esports, said, “India’s fighting game community has shown tremendous potential but players have rarely had access to a structured environment that supports long-term growth. Through this Talent Hunt Program, we want to change that by giving selected athletes professional coaching, international tournament experience, and the day-to-day support they need to improve. This is not just a short-term project for us—it’s the beginning of a sustained effort to help build a strong foundation for fighting games in India and give our players a fair chance to compete on the world stage”
S8UL today stands as the only Indian esports organization competing across nine leading titles, and it has begun establishing a strong foothold in fighting games as well. After becoming the first Indian team selected for the Esports World Cup’s Club Partner Program, S8UL competed in qualifiers for titles such as Fatal Fury and Tekken 8, underscoring its long-term commitment to the FGC ecosystem.
S8UL’s state-of-the-art gaming house is one of India’s most advanced training and content facilities built to global esports standards. The setup includes structured training schedules, dedicated practice zones, content studios, analytics support, and a high-performance environment that drives discipline and growth. For the FGC Talent Hunt athletes, this access will be transformative. They will train like professional competitors while also learning to build their personal brands through content, storytelling, and community engagement, preparing them to become both top-tier players and future esports personalities.
With fighting games gaining momentum worldwide through major events such as EVO, the Esports World Cup, and the Asian Games, S8UL’s initiative arrives at a crucial moment for the Indian esports ecosystem. The Talent Hunt Program is poised to play an important role in positioning India as a rising force in the global FGC landscape.
Players interested in participating can register here – start.gg/tournament/s8ul-gauntlet/details?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAOeRm5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAacpQXYhiJrLqlKmzwd17yHb8kmDHaXK8HAYTh5ltYtSyZqF5OSnaP6oHxgrtw_aem_ps-_uz-8aMSR5Nqa3IgPjA
The post S8UL launches India’s first-ever FGC Talent Hunt Program to discover the next stars in Tekken 8 and Street Fighter 6 appeared first on European Gaming Industry News.
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