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Google Play Store Requires Games to Include Loot Box Odds

George Miller
May 31, 2019
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Google Play Store Requires Games to Include Loot Box OddsReading Time: 1 minute

 

Google has asked the developers of games and apps in Play Store to disclose loot box odds. The move follows growing backlash from consumers and public health officials who compare loot boxes to gambling.

Players know what they receive only after they purchase the loot box and more often, the items are of low value and usefulness. Vulnerable players seeking high-value items may then repeatedly make purchases without knowing the actual odds of getting the items they want.

The new policy is one among the changes that Google has made to its Google Play Store rules. In addition to the loot box disclosure, Google has also banned apps that offer certain things related to cannabis, including an in-app shopping cart and tools for arranging cannabis deliveries.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Google Play Store Requires Games to Include Loot Box Odds

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
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  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

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