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Re-emerging from the Shadows: McLaren Shadow Project season 2 launches
Reading Time: 3 minutes
McLaren announced the season 2 launch of the McLaren Shadow Project, the most inclusive and diverse esports racing competition on the planet, which attracted more than half a million competitors in 2018. The competition format, which will span multiple games and platforms, continues McLaren’s search for the brightest and best racing talent in esports.
From early July, gamers around the world will be able to enter qualifiers via mobile, PC, and console on the respective titles – Real Racing 3, rfactor 2 and Forza Motorsport 7 – as well as via multiple rounds of the Logitech G Challenge around the world to be in with a chance to be crowned the 2019 McLaren Shadow Project Champion. The prize offers winners once in a lifetime experiences and prizes including a seat on McLaren Shadow esports team and access to the McLaren DNA driver development programme. In addition to going racing with McLaren, the champion will have a custom sim-racing set up installed in their home with help from McLaren Shadow Project partners, Logitech G and Alienware.
Alongside the online qualifiers, motorsport fans and racing gamers will have more opportunities to engage with McLaren Shadow Project in key markets across the world. Physical qualifiers will also be taking place later in the year with details to follow soon.
Winners from each qualifier will be invited to the McLaren Technology Centre in Woking UK in early December for the grand finals. As well as game play, finalists will be put through their paces in a programme that truly shadows McLaren’s real world. They will be put through the same tests an F1 driver faces by the Human Performance division of McLaren Applied Technologies, and even get out onto a real-world track behind the wheel of a McLaren Automotive supercar.
In January 2019 20-year old Brazilian Igor Fraga won the McLaren Shadow Project. Igor has over 16 years of racing experience, competing in more than 200 races across multiple platforms and spanning four continents in his trailblazing career. His journey has taken him from karting through Formula 3 to esports and sim racing, with an unrelenting ambition to one day reach Formula 1. He is currently racing in the all new European F3 Regional Championship.
Alongside searching the elite end of the talent pool, this year’s programme is also focused on engaging a broader, more diverse audience with the fun of racing gaming – with new initiatives including a monthly magazine show, keep an eye on mclaren.com/esports over the summer as these initiatives are announced.
Ben Payne, Head of esports at McLaren commented:
“We’ve said before that the transference of skills between virtual and real racing are both direct and profound. Seeing both Igor and Enzo [Bonito – another member of the McLaren Shadow team] racing single seaters is incredibly exciting, and we couldn’t be more excited to launch the second season of the McLaren Shadow Project.
“Following the success of last year’s competition, we’ve been working hard off-season with our best-in class technology and gaming partners including Logitech G, Alienware and Sparco to deliver a format and prize that excites and engages gamers and fans around the world. We are looking forward to the qualifiers kicking-off soon and seeing who we get through the qualifiers to join us at finals in December.”
Zak Brown, Chief Executive Officer McLaren Racing commented:
“At McLaren we’re proud to be at the forefront of esports, and McLaren Shadow Project season 1 exceeded all expectations. Our experience across the McLaren Group puts us in a unique position to be able to deliver a competition of this calibre and one that truly shadows McLaren’s real-world racing programme. It connected us with new audiences, partners and generated a huge amount of excitement internally. I’m looking forward to seeing how this year’s talent shapes up.”
To keep up to date with the latest competition news, including qualifier details please follow the McLaren Shadow Project YouTube series.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Re-emerging from the Shadows: McLaren Shadow Project season 2 launches

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SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG
SkinBaron remains a loyal partner to BIG and supports German esports across the Academy and women’s segments.
Berlin, September 11, 2025 – Berlin International Gaming (BIG) and SkinBaron have been closely connected since late 2019 and are now extending their partnership, continuing a success story that spans more than six years.
At a time when the Counter-Strike community, and in particular BIG’s CS2 men’s team, has experienced a challenging year, this extension sends an important signal: SkinBaron remains a loyal companion through every high and low. In addition to the pro team, SkinBaron also supports BIG’s Academy and women’s teams, helping to develop young talent and strengthen the scene in Germany.
Beyond the server, SkinBaron is deeply connected with the community. At the BIG Overtime Party during IEM Cologne 2025, SkinBaron once again served as an event partner, showcasing its close ties to the German esports community.
Statement from Daniel Finkler, CEO, Berlin International Gaming
“I am incredibly pleased and grateful that we are extending our long-standing partnership with SkinBaron. SkinBaron has been a vital part of our journey for over six years, both during successful and challenging times. My special thanks go to Tobias Andro as the new CEO, as well as to Florian Eckstein, Tobias Herberhold, Hannes Scholdz, and all other shareholders, employees, and partners at SkinBaron. They have brought this partnership to life over the years and actively shaped it. We are proud to move into the future together with such a loyal and authentic partner.”
Statement from Tobias Andro, CEO, SkinBaron
“Our partnership with BIG has stood for loyalty, trust, and collaboration on equal footing for over six years. Together, we share a vision of sustainably supporting the German esports scene and helping talent reach the top. This extension is therefore not only a commitment to our shared past, but above all a fresh start toward a future we want to shape side by side.”
The post SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG appeared first on European Gaming Industry News.
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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
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