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Post-Event: The Baltic and Scandinavian Gaming Summit and Awards (MARE BALTICUM) sets a precedent in the region
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The second edition of MARE BALTICUM Gaming Summit took place on the 9th of May in Vilnius and has set a precedent in the region, being confirmed as the only quality conference in the region that gathers a high number of delegates and provides quality content about the Baltic and Scandinavian region.
The 2019 edition of the conference gathered +100 industry stakeholders and managed to almost double the size of the inaugural event which was held in Riga in 2018.
With this occasion, we would like to thank the supporting sponsors of the unique boutique style conference and the praises go to:
- NetEnt– Main Stage Sponsor
- Tom Horn Gaming – Silver Sponsor
- SBTech– Lanyards Sponsor
- NSoft– General Sponsor
- Play’n GO – General Sponsor
- Ondato – General Sponsor
- Tal Ron, Drihem and Co. Law Firm– Legal and Banking Sponsor
- PLANZER LAW, Zurich– European Regulatory Sponsor
- Hyperon Tech– Technological Sponsor
- BETEGY– Technological Sponsor
- ConnectPay – Payments Sponsor
The agenda of the conference included several panel discussions, an exclusive IMGL MasterClass, unique and informative keynote presentations, a fireside chat, several networking opportunities and last but not least the inaugural BSG Awards (Baltic and Scandinavian Gaming Awards) which rewarded the top 21 companies from the Baltic Sea region for their hard work.
The attending delegates had the unique opportunity to hear the recent updates and enjoy network sessions with some of the leading names of the industry. You can find the full list of speakers below at the end of the press release!
The audio recordings of the panel discussions and videos will are available for European Gaming PREMIUM Members.
“MARE BALTICUM Gaming Summit 2019 in Vilnius was a great opportunity for us to meet new friends and grow our family in the Baltic and Scandinavian region. We are so happy to see that the MARE BALTICUM series has been taken as a breath of fresh air by the industry and the 2019 edition consolidates our footprint in the region as a key event and source of information. We would also like to congratulate the winners of the inaugural BSG Awards and we will be back in 2020 with an even bigger and more interactive conference.” stated Zoltán Tűndik, Co-Founder, Co-Owner and Head of Business at European Gaming Media and Events.
You can view the full official image gallery on the following link:
https://www.flickr.com/photos/165468093@N04/albums/72157691440842943
BSG Awards 2019 – The Baltic and Scandinavian Gaming Awards
The inaugural Baltic and Scandinavian Gaming Awards (BSG Awards) was be held during the second edition of MARE BALTICUM Gaming Summit and rewarded the hard work of companies (gaming software suppliers, operators and service providers) that are active in the Baltic and Scandinavian region.
The official list of winners can be found below:
- B2B Providers (Sports): Best eSports Service Provider in the Baltics 2019 – UltraPlay
- B2B Providers (Sports): Best eSports Service Provider in the Nordics 2019 – Sportradar
- B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Baltics 2019 – Golden Race
- B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Nordics 2019 – NSoft
- Casino Operators: Best Online Casino in the Baltics 2019 – Optibet
- Casino Operators: Best Online Casino in the Nordics 2019 – Betsson
- Sportsbetting Operators: Best Sports Betting Operator in the Baltics 2019 – Tonybet
- Sportsbetting Operators: Best Sports Betting Operator in the Nordics 2019 – Bet365
- B2B Providers (Sports): Rising Star in Baltic Sports Betting Technology 2019 – Inplaynet
- B2B Providers (Sports): Best Sports Betting Innovation in the Baltics 2019 – BetConstruct
- B2B Providers (Sports): Best Sports Betting Provider in the Baltics 2019 – SBTech
- B2B Providers (Casino): Best Online Casino Provider in the Baltics 2019 – SoftGamings
- B2B Providers (Casino): Best Online Casino Innovator in the Baltics 2019 – Tom Horn Gaming
- B2B Providers (Casino): Rising Star in Baltic Online Casino Technology 2019 – Tom Horn Gaming
- Connected Services – Payment Providers: Best Payment Service Provider in the Baltics 2019 – ConnectPay
- B2B Providers (Sports): Rising Star in Nordic Sports Betting Technology 2019 – Altenar
- B2B Providers (Sports): Best Sports Betting Innovation in the Nordics 2019 – BetConstruct
- B2B Providers (Sports): Best Sports Betting Provider in the Nordics 2019 – SBTech
- B2B Providers (Casino): Best Online Casino Provider in the Nordics 2019 – NetEnt
- B2B Providers (Casino): Best Online Casino Innovator in the Nordics 2019 – Play’n GO
- Connected Services – Payment Providers: Best Payment Service Provider in the Nordics 2019 – Trustly
Make sure to also subscribe to the social media channels of the conference for continuous updates regarding the 2020 event: Facebook, Twitter, LinkedIn, Instagram
The 2020 edition of MARE BALTICUM Gaming Summit will be held in one of the following two destinations, Tallinn (Estonia) or Copenhagen (Denmark), based on a final surveying and strategy setting.
The team is already working hard on our next events and we look forward to seeing you in Budapest at CEEGC & CEEG Awards and in Milan at European Gaming Congress!
Here are a few of the testimonials that have left by the attending delegates of the 2019 edition of MARE BALTICUM Gaming Summit:
Anastasios (Tassos) Panagiotaros (Sales Director at Golden Race – Virtual Sports & Betting Solutions):
“MARE BALTICUM Gaming Summit reconfirmed the Organizers’ efficacy, to bring together the region’s main stakeholders, for structured and multi-faceted interactive discussions. In parallel to the educational aspect, though, it offered the chance of personalized networking, in a relaxed and unpretentious way. I look already forward to the next edition!”
Ineta Mačinskienė (Head of Sales at ConnectPay):
“MBGS is focused on people looking for collaboration with well-known companies in the Gaming industry.”
Lyubomira Petrova (Chief Marketing Officer at UltraPlay):
“I had the pleasure to speak at Mare Balticum Gaming Summit and present why eSports is going to play a key role in the gambling industry in 2020 and beyond. Discussing what the future holds for the industry, we see the tremendous growth of eSports and its importance in terms of betting and player’s engagement.”
Margo Prylypska (Director of International Sales at Hyperion Tech):
“We would like to thank Zoltan and Betty for another great event! The organization was at a very high level, great timing and amazing people attending the event! It is definitely the best place to meet good old friends and partners, as well as find new ones and of course, get insights about things happening in the iGaming industry!”
Jaka Repanšek (Media and Gaming Expert):
“Great event. Great timing. Great location.”
Domenico Mazzola (Commercial Director at Altenar):
“MBGS was a pearl in the sea of so many conferences around the world. Such interesting panels! Zoltan and Betty did a great job inviting so many relevant people from the industry, regulators, and from governments putting all of them together to discuss regulations, exchanging ideas, and solutions on how different countries regulate the gambling sector. A must-attend event!”
Kristina Bučinskaitė (Customer Experience Manager at ConnectPay):
“Well organized, industry-focused event. It is a great opportunity to connect with potential clients, partners and create valuable business relationships. Looking forward to the next year!”
Agnė Galvelytė (Head of Legal and Compliance at Matching Visions):
“Great conference, bringing together regulators, legal specialists, and igaming business professionals. Perfect opportunity to catch up with the latest developments in the region and the industry.”
Dainis Niedra (Regional Director Baltics at Enlabs – Optibet):
“This is a very nice initiative to create and develop such kind of event in the Baltic countries. By working together and establishing a strong base no matter is it compliance or marketing, we build the right environment for the future development of the business and society.
Baltics are small but at the same time are very different in many aspects. It’s becoming challenging to replicate the previous experience in the new markets and such events are here to help us. Organizational wise – on a very high level. It’s hard to say where did we benefit more – from the main event of from the networking parts.”
Sara Urbanovicova (Chief Commercial Officer at Tom Horn Gaming):
“This is a fantastic event and it is sure to establish itself as a must-attend conference in the diary for the online gaming community. Its Baltic and Scandinavian focus, with a careful selection of high-quality speakers on the panels, an amazing location, organizers’ dedication to creating a welcoming and friendly atmosphere, make it a one-of-a-kind event that proved to be really productive for us. We’re sure to return next year!”
Andrius Gabnys (founding attorney at Gabnys Law Firm, Ambassador of the MARE BALTICUM Gaming Summit):
“MBGS2 was literally a very pleasing event. Both content-wise and visually. It’s one of those examples when you can feel it goes smooth throughout the whole event, where the interest of the audience is not lost somewhere in the middle, and you don’t find yourself waiting for something else, other than what is happening on stage. It’s where the organizational talent of Zoltan and Betty really kicks in. This second edition proves that the idea of having the Baltics and Scandinavia in a single event is spot on. It was a pleasure to serve as an ambassador of this event and already looking forward to the third edition.”
Andrius Čepkus (Chief Business Development Officer at Ondato):
„The event was very well organized. Especially networking breaks and how participants were seated, which opened many new networking and business opportunities. The content was very up to date and valuable. Thanks again for the great experience!“
The lectures and industry insight during the conference were given by:
Lolita Sumskaite (Head of Unit at Ministry of Finance, Lithuania), Rūta Giedrienė (Gaming Control Authority, Lithuania), Kaido Ulejev (Managing Director Baltics at Betsson Group), Karolis Gogaitis (General Manager at CBet.lt), Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft), Robert Toth (Key Account Manager at Global Bet), Lyubomira Petrova (Chief Marketing Officer at UltraPlay), Signe Birne (Lotteries and Gambling Supervisory Inspection of the Republic of Latvia), Taivo Põrk (Ministry of Finance, Estonia), Linda Reneslāce (Associate at law firm Sorainen), Viktorija Antanaviciute (Managing Director at TonyBet), Margo Prylypska (Director of International Sales, Hyperion), Eduard Rogov (CMO at Quints.io), Paul Plewman (COO at CurrencyTransfer.com), Dr. Simon Planzer (Partner at PLANZER LAW, Zurich), Birgitte Sand (Director of the Danish Gambling Authority), Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling), Sissel Weitzhandler (Group Compliance Manager at Play’n GO), Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling), Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies), Alex Kornilov (CEO & Founder at BETEGY), Bogdan Coman (Executive Director at Rombet), Martin Arendts (Founder of ARENDTS ANWAELTE), Julia Kotanko (Associate with Dr. Christian Rapani).
Special gratitude is also extended to the panel moderators for keeping the discussions flowing and educative:
Andrius Gabnys (Founder at Gabnys Law Firm), Jaka Repanšek (Media and Gaming Expert), Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm), Pieter Remmers (CEO at Assissa), and last but not least, Dr. Joerg Hofmann (Partner, MELCHERS LAW).
For further inquiries about the 2020 edition of MARE BALTICUM Gaming Summit, speaking/attending/sponsoring options, make sure to send an e-mail to [email protected] or subscribe to the weekly newsletter on the following link.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Post-Event: The Baltic and Scandinavian Gaming Summit and Awards (MARE BALTICUM) sets a precedent in the region
Betano, the leading online sports betting and gaming brand owned by Kaizen Gaming, is launching its new responsible gaming campaign featuring former Uruguayan player Sebastián Abreu, nicknamed “El Loco”, as its ambassador.
The campaign aims to promote education about sports betting, reinforce its entertainment aspect, and dispel the idea that gaming is a form of investment.
Known for his irreverent style on and off the field, “Loco” Abreu entered the record books as the athlete who has played for the most clubs worldwide and was immortalised by his audacious “panenka” winning penalty kick in the 2010 World Cup quarterfinal (Uruguay vs Ghana). “El Loco” now assumes a new moniker as Betano’s ambassador: “El Responsável” (The Responsible One).
Using the concept of “Não mete o Loco” (Don’t Go Crazy) – a reference to Loco Abreu’s sports history – the new campaign premieres with an entertaining 60-second film starring the player. Speaking in his signature “portunhol” (a mix of Portuguese and Spanish) combined with popular expressions, Betano’s Responsible Gaming ambassador aims to raise awareness among football fans about the importance of time limits, controls, and breaks. By visiting the website naometeoloco.com, the public will have access to educational content on the subject, such as illustrative scenarios about respecting limits and knowing when to stop.
Media: youtu.be/1I8OZci5Hpw
Arthur Niggemann, Senior Marketing Manager for the Americas at Betano, said: “We brought a light and relaxed approach that will capture our audience’s attention to discuss a serious topic that Betano has been committed to since the beginning of its operations: responsible gaming.”
With the campaign designed to roll-out in phases, allowing the theme to be explored with the necessary teaching approach on an ongoing basis, Arthur Niggeman further explains: “In the next phases, the focus will be on educating the public more directly, with materials such as guides or step-by-step instructions for betting safely, reinforcing self-control and self-confidence as pillars of a conscious and responsible experience in the betting world.”
In addition to Brazil, the campaign will also be aired in Peru, Mexico, Chile, Colombia, Ecuador, and Argentina. Conceived by the Wieden + Kennedy SP agency, the campaign uses irreverence and a Latin American football idol to help boost awareness.
José Ferraz and Felipe Paiva, Group Creative Directors at W+KSP, explain: “Responsible gaming is a serious and extremely important topic for Betano. Therefore, to educate our consumers in a fun and relatable way, there’s no one better than the charismatic Loco Abreu. A player who took many risks on the field but returns to the game with a new role: spokesperson for conscious gaming.”
The campaign reinforces the three basic rules of responsible gaming: respect your limits, always playing with amounts within your financial reality; take breaks from gaming so it doesn’t become an intense routine; and bet for fun, without confusing entertainment with a form of supplementary income.
Campaign on the Streets, on Social Media, and in Stadiums
The communication for the campaign will be multiplatform and long-lasting, developed in three distinct phases. In addition to the main film, the campaign engages with the public through outdoor media around stadiums and light content on social media.
There will also be insertions during football broadcast intervals on open and Pay TV, even before ads from other betting houses. With the help of content creators and brand ambassadors – Adriane Galisteu and Felipe Massa – the campaign aims to make clear the entertainment nature of sports betting, but only when fun comes first.
Safe and Secure Platform
Responsible gaming is a pillar of Betano. The educational communications present on the platform will now be reinforced, highlighting Betano’s features for better time control and more responsible exposure to its games. Some examples include:
- Setting financial and time limits defined for different periods
- Session timers and other features that can be set by the customer
- Temporary and permanent self-exclusion options
- Time-out option
- Links to entities such as Gamblers Anonymous (Jogadores Anônimos) and other support organisations for players and families
- Rigorous verification that prevents underage entry
- 24/7 specialized support
Other relevant information for player protection already available on the Betano platform – such as ‘Avoid chasing losses’; ‘Only play when you can afford to lose’; or ‘Keep track of time and monitor the amount you spend’ – will be worked on in an even more didactic way, but also with lighter and more direct messages in online and physical actions: ‘A good player knows when to stop’ or ‘Respecting limits is part of the game’.
The post Betano Transforms “El Loco” into “El Responsável” appeared first on European Gaming Industry News.
Latest News
Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan
On July 2-3, Boomerang Partners, a global marketing agency, participated in iGB L!VE London. One of the event’s highlights was the celebration of the first anniversary of the strategic partnership between Boomerang and AC Milan, one of the world’s premier football clubs. Boomerang is its Official Regional Partner.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan. We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”
The celebration of the strategic partnership with AC Milan was one of the main (but not the only) reasons why the Boomerang Partners booth was a hotspot for visitors to the exhibition. More than 1,000 people visited it during the two-day event. Over 900 guests took part in the Penalty Challenge. The challenge featured two raffles — the first held offline at the Boomerang Partners booth on July 2, and the winner received premium tickets to one of the most famous football matches in the world between AC Milan and Inter FC. The second draw took place online on July 3 on Boomerang’s Instagram page. The winner will receive tickets to an AC Milan match in the Italian Serie A or the Coppa Italia.
The winner of the offline drawing on July 2 was Saad Shaikh, a data engineer at Betzoo Media. He shared his emotions: “This is my first time in iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan. I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”
iGB L!VE London was successful for Boomerang Partners. The increased attention from exhibition guests to the Boomerang Arena booth yielded impressive results. The agency held more than 120 business meetings and signed 15 new partnership agreements. As the brand enters its second year of partnership with AC Milan, it remains ambitious to follow its slogan, ‘Live without limits.’
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan appeared first on European Gaming Industry News.
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
Betano Transforms “El Loco” into “El Responsável”
Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running
WOWPartners Launches Spinbara: The Couch King of Spinning
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