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Sportradar, the global leader in analysis of sports data, has announced an extension of its agreement with The Associated Press. In addition to sharing its data APIs, Sportradar is providing AP with access to its market-leading radar360 research engine and support from its best-in-class research desk.
Sportradar and AP expanded their collaboration to include automated previews for every MLB, NBA and NHL game, using game, seasonal and historical data from Sportradar. Through this arrangement, text stories are produced directly from Sportradar’s data without the intervention of editors.
“We strongly value our relationship with AP, and we are grateful for the opportunity to continue working with the most respected news institution in the world. Combining our competencies has proven to be very successful, and we anticipate this continuing in the future as AP begins utilising tools and services like radar360 and our Research Desk to help them further enhance their leading sports coverage,” Brian Josephs, vice president of digital sport at Sportradar said.
“Sportradar has been a great, forward-thinking ally that has consistently provided top-notch support to AP. We look forward to the next phase of our relationship and exploring how we can best maximise Sportradar’s technology, data and information for our audiences,” Barry Bedlan, AP’s sports products director said.
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