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Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal
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Dual IP deal will feature world-famous sports announcers Michael and Bruce Buffer as Relax Gaming Gets Ready to Rumble
Relax Gaming, the new-breed content provider and distribution platform, has laid down a disruptive marker with the unveiling of two new branded Boxing and Mixed Martial Arts (MMA) slot titles, Let’s Get Ready To Rumble® and It’s Time®.
The games will feature the likenesses and catchphrases from world-famous ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer.
Michael will lend his iconic delivery to Let’s Get Ready to Rumble®, while Bruce’s unmistakeable delivery of MMA’s most recognisable phrase will feature in It’s Time®.
Simon Hammon, Chief Product Officer at Relax Gaming, said: “We are delighted to unveil Relax Gaming’s first network branded productions, which feature partnerships with the iconic and world renowned Michael and Bruce Buffer.
“As we continue to capitalise on our rapid growth and market presence it seems a natural step to get disruptive in the best possible way, with games that feature the most iconic announcers in sports. Both games will include diverse mechanics and design styles highlighting the versatility of the Relax Gaming offering.”
Bruce Buffer said: “My brother and I are thrilled to be entering the world of video slots with a team as professional as Relax Gaming. Its ability to capture the essence and exhilaration of fight night has resulted in a hugely entertaining project.
“Sports fans, especially those keen on Boxing and MMA, will have the opportunity to strive for greatness with two games that promise to deliver. To sports and gaming fans everywhere, we look forward to seeing you in the ring!”
Relax Gaming is a new breed of supplier, offering fresh content and more than 570 games. This is the company’s first foray into branded content but far from the first for CPO, Simon Hammon. The provider has significantly grown its commercial footprint in recent months, signing numerous agreements with some of the industry’s most recognisable names.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal
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SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.
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North Star Network acquires Um Dois Esportes
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
The post North Star Network acquires Um Dois Esportes appeared first on European Gaming Industry News.
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BNXT League and PepperMill Casino join forces
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
The post BNXT League and PepperMill Casino join forces appeared first on European Gaming Industry News.
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