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ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App

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7-6 ASA Bans William Hill’s Sexually Suggestive Ad in Tinder AppReading Time: 1 minute

 

Advertising Standards Authority (ASA) has banned William Hill’s ad which appears to link gambling to sexual success.

The ad appeared as a paid-for message on the dating app Tinder in March. The message read: “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&C’s apply.”

The paid-for message received one complaint, who challenged whether the ad breached the Code by linking gambling to sexual success. In response, William Hill said the promotion was trying to relate the offer to the business it was advertising on – as Tinder is a dating app, the subject matter of the text reflected that.

Tinder responded to the ban to say it had initially reviewed the ad to ensure its content was not socially irresponsible, offensive or targeting minors and it passed its initial screening.

Although the ad was removed by William Hill, the ASA underlined that the ad breached the CAP code, which requires that marketing communications for gambling must be socially responsible and shouldn’t link gambling to seduction, sexual success or enhanced attractiveness.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal

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relax-gaming-buffer Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content DealReading Time: 2 minutes

 

Dual IP deal will feature world-famous sports announcers Michael and Bruce Buffer as Relax Gaming Gets Ready to Rumble

 

Relax Gaming, the new-breed content provider and distribution platform, has laid down a disruptive marker with the unveiling of two new branded Boxing and Mixed Martial Arts (MMA) slot titles, Let’s Get Ready To Rumble® and It’s Time®.

The games will feature the likenesses and catchphrases from world-famous ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer.

Michael will lend his iconic delivery to Let’s Get Ready to Rumble®, while Bruce’s unmistakeable delivery of MMA’s most recognisable phrase will feature in It’s Time®.

Simon Hammon, Chief Product Officer at Relax Gaming, said: “We are delighted to unveil Relax Gaming’s first network branded productions, which feature partnerships with the iconic and world renowned Michael and Bruce Buffer.

“As we continue to capitalise on our rapid growth and market presence it seems a natural step to get disruptive in the best possible way, with games that feature the most iconic announcers in sports. Both games will include diverse mechanics and design styles highlighting the versatility of the Relax Gaming offering.”

Bruce Buffer said: “My brother and I are thrilled to be entering the world of video slots with a team as professional as Relax Gaming. Its ability to capture the essence and exhilaration of fight night has resulted in a hugely entertaining project.

“Sports fans, especially those keen on Boxing and MMA, will have the opportunity to strive for greatness with two games that promise to deliver. To sports and gaming fans everywhere, we look forward to seeing you in the ring!”

Relax Gaming is a new breed of supplier, offering fresh content and more than 570 games. This is the company’s first foray into branded content but far from the first for CPO, Simon Hammon. The provider has significantly grown its commercial footprint in recent months, signing numerous agreements with some of the industry’s most recognisable names.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal

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Pragmatic Play And Interwetten Pen Landmark Live Casino Deal

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pragmatic-interwetten Pragmatic Play And Interwetten Pen Landmark Live Casino DealReading Time: 1 minute

 

Pragmatic Play, one of the leading software providers for Slots, Live Casino and Bingo, has announced a landmark deal with European operator Interwetten to integrate their Live Casino offering.

Interwetten customers will have access to Pragmatic Play’s Live Casino games, all of which will be broadcast using the latest technology from a state-of-the-art, newly constructed studio.

The operator’s agreement to roll out Pragmatic Play’s Live Casino portfolio is among the first to be announced, after its studio was granted an operational licence by the Romanian regulator earlier in 2019.

Appealing to a high-level, demanding clientele, Pragmatic Play’s Live Casino games are designed to recreate the thrill of the land-based atmosphere with all the advantages of online play: fast and easy placing bets, detailed game statistics, complete bet history, guiding sounds effects and animations.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are thrilled to be taking our offering live with such a highly-regarded operator as Interwetten.

“This marks a great milestone for Pragmatic Play as we consolidate our position as leading multi-product supplier, and our brand new Live Casino studio will host high-quality content for Interwetten customers.”

Mario Bilic, Head of Casino at Interwetten, said: “Pragmatic Play has forged a sterling reputation in the iGaming industry and we are delighted to be one of the first operators to offer its high-quality live casino games.

“Their portfolio is highly regarded in the market and we have every confidence Pragmatic’s Live Casino games will be a big hit with our players.”

Pragmatic Play has signed a series of significant commercial agreements over the past 12 months in regulated markets, expanding its reach with operators including PokerStars, Kindred and Casumo.

The provider’s entire portfolio of Slots, Live Casino, Bingo and other games are all available via a single API.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pragmatic Play And Interwetten Pen Landmark Live Casino Deal

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Why PokerStars 200 Billion Hands Achievement is More About the Online Poker Industry than You Think

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1-6-1 Why PokerStars 200 Billion Hands Achievement is More About the Online Poker Industry than You ThinkReading Time: 3 minutes

 

PokerStars has yet again claimed its throne as the world’s largest online poker platform this year as it becomes the first online poker room ever to deal more than 200 billion hands. The company’s online poker room came onto the internet in 2001 and in 2013, dealt its 100 billionth hand. Within six years, PokerStars made history by doubling this figure.

PokerStars is celebrating reaching 200 billion hands by thanking their players and giving them a chance to earn a variety of prizes. “Two hundred billion is truly a stellar figure. It’s almost inconceivable,” remarked Séverin Rasset, Director of Poker Innovation and Operations at The Stars Group. He further added how they have been anticipating to achieve this milestone for a long time. Talking about the celebration prizes that amount to more than two million dollars, he said it has been their privilege to give back to every PokerStars player that has made this happen through the 200 billion celebrations’ games and pots.

The company is very excited about this accomplishment and is already working towards achieving the next milestone. PokerStars’ 200 billion hands achievement is not only a historic moment for PokerStars, but for the online poker industry as well. Online poker has shown tremendous growth and is already considered as a mind sport by the International Mind Sports Association. PokerStars extensive portfolio of games and promotions, serves the online global poker community by attracting daily traffic of more than a hundred thousand players.

Many factors have contributed to the success of the online poker industry, but none have made an impact as the “Moneymaker Effect”. Chris Moneymaker’s rise to fame and fortune by winning the World Series of Poker changed the perception of poker from being a game of luck, to a true discipline of the mind. In fact, modern poker is played by young, college-educated and intelligent people who employ strategy, statistics and a controlled game.

vr-911 Why PokerStars 200 Billion Hands Achievement is More About the Online Poker Industry than You Think

Virtual Reality technology is predicted to attract more consumers

In 2014, global online gaming revenue exceeded thirty billion dollars and formed nine percent of all gaming revenue worldwide. These figures have rapidly changed since then and online gaming has taken a front seat in the gaming market. A report by Technavio predicts that the online gaming market size in the US alone will exceed four billion dollars between 2016-2020, and a report by Juniper research estimates that nearly one trillion dollars will be spent by consumers globally in the online gaming industry by 2021. Much of the online gaming industry’s success is attributed to mobile phones. Technological innovations such as VR (Virtual Reality), are predicted to attract more consumers to the online gaming space as they provide a stimulus to the already well-established online casino sector.

The rising trend of online gaming globally is also leading to some important law reformations. Some U.S. states are looking forward to introducing bills related to online poker this year. During the previous year, some countries in the European Union came together to share the poker space, which is expected to lead to exponential market growth. Moreover, the possibility of Switzerland and Sweden opening their markets to licensing can provoke solid market growth. Recent trends shed light on how poker is not just a game for western countries, but is on a high rise in Asian countries as well. The proliferation of online poker sites in the Indian online gaming sphere has led poker websites to rake in revenues of up to a hundred fifty million dollars per year. Meanwhile, Macau has overtaken Las Vegas and is now considered the new gaming capital of the world.

Therefore, PokerStars; historical achievement does not only coincide with a rapidly booming online poker industry, but is a direct result of it. The reception of poker in the online community is a major sign of poker being accepted as a legitimate sport. More and more people are considering playing poker as a full-time profession. Therefore, it can be said without a doubt that technology has had a great impact on the online poker industry. The fruits of technological advancements can be seen in the high rates of participation and economic gains in the online gaming sphere.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Why PokerStars 200 Billion Hands Achievement is More About the Online Poker Industry than You Think

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