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BETFAN enters and changes the Polish bookmaking market
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BETFAN, which debuted on the Polish bookmaker market, wants to attract players with innovative solutions. In addition to the possibilities of betting on sports, live betting and esports, as the only firm in Poland offers a wide range of bets on entertainment, covering peri-sports topics, as well as from the area of media, politics, show business, economics or even the weather. BETFAN currently focuses exclusively on the Internet, and intends to gain a position through intensive, modern communication in this channel and a rich package of benefits for the players. Within the span of 3-4 years, BETFAN wants to be ranked among the 5 largest licensed bookmakers in the country.
“We want to change the perception of bookmaker bets. Therefore, we are not focusing solely on just sporting events and their results, we look closely to the surroundings and we try to offer our fans a variety of bets matching their various interests. With us you can bet on almost anything. In order to not to create additional barriers, we take on us payment of tax on games, and each new player can take advantage of the highest welcome bonus on the market, worth PLN 3,000” – explains Piotr Sienkiewicz, CEO of BETFAN.
BETFAN offers over 1.5 million different bets per month. According to the brand’s slogan: “You do not play, you will not win!”, wants to create the best possible environment in order to attract clients not used to betting before, to bet on selected events. Original and fresh content added on a daily basis, intuitive website betfan.pl with transparent modern design and straightforward UI/UX, as well as attractive promotions and financial incentives for the players, are the additional factors to build competitive advantage of BETFAN on the local market. What distinguishes this sportsbook from its competitors, are also innovative solutions used in the service of user accounts that enable simple and automated registration process using OCR technology, and guarantee fast payouts.
“We focus on continuous development of the offer and gaining an ever stronger position on the market. However, we do not want to follow the usual patterns, but through the modern forms of communication, speed, accuracy and professionalism, we want to provide the players with unique impressions and emotions related to betting on various events. We want to become the sportsbook of the 21st century on the Polish market” – comments Piotr Sienkiewicz.
In addition to the typical sports betting, BETFAN brings you the possibility to bet on such diverse and unusual events such as e.g. who will be the next James Bond after Daniel Craig? Will the Polish soccer champion finally advance to the group stage of the UEFA Champions League in the 2019/2020 season? Which car will be the European Car 2020? Will Donald Trump resign from the presidency during his first term? Who will host the Olympic Winter Games in 2026? In which city in June 2019 will be the most days with rain? Which organization is the first to send a man to Mars? Who will be elected the next Pope after Pope Francis? What will the turnout be in the upcoming European elections? Who will be the ruler of the Seven Kingdoms at the end of the 8th season of “Game of thrones”? And many, many more.
BETFAN started as the tenth entity in the Polish online bookmaking market. It is a company with 100% Polish capital, built on the basis of experienced management staff in the industry. Piotr Sienkiewicz, the president of the board, previously worked for ForBET and Totolotek. In the latter, he had the opportunity to cooperate with Grzegorz Kiczko, who is responsible for the operational activity of BETFAN. Jarogniew Muszyński, holding position of the head of IT, also gained experience in ForBET and Totolotek. The head of BETFAN marketing, Jakub Świsłowski, worked before for Onet, Agora and Polish Oil and Gas Company.
BETFAN has already proved its effectiveness and efficiency – it’s not only a bookmaker who the fastest obtained the permission from the Ministry of Finance, but then in the shortest period launched the activity – exactly within six months since obtaining a license. In the next of 3-4 years, wants to be ranked among the top 5 legal bookmakers in Poland turnover wise.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BETFAN enters and changes the Polish bookmaking market

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem
Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.
Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.
In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”
Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:
“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”
With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.
The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.
Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.
The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.
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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform
Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch
Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.
The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.
“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”
Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.
The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.
“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”
With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.
The post Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform appeared first on European Gaming Industry News.
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PepsiCo Returns as Main Partner of the Esports World Cup 2025
PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.
The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.
The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.
Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.
Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.
Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.
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