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Video Game Industry Association ‘ESA’ Announces Stanley Pierre-Louis as its Next President and CEO

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Video Game Industry Association 'ESA' Announces Stanley Pierre-Louis as its Next President and CEOReading Time: 2 minutes

 

Entertainment industry veteran to lead association during a period of rapid growth and change in the global video game industry

 

Stanley Pierre-Louis, an industry executive with more than two decades of entertainment experience, will be the Entertainment Software Association’s (ESA) new President and CEO. The ESA is the industry body representing the $43.4 billion U.S. video game industry. The association made the announcement at a time when more than 164 million adults in the United States play video games, and three-quarters of all Americans have at least one video game player in their household.

With the incredible growth and prominence of the video game industry, the industry sought an executive with deep experience in entertainment, law, and policy to lead the industry into its next chapter. Pierre-Louis, who assumed the role of Acting President and CEO in October, 2018, will assume the permanent role of President and CEO immediately. Pierre-Louis joined the ESA as its General Counsel in May, 2015.

Pierre-Louis is a Phi Beta Kappa graduate of Clark University. He earned his J.D. from the University of Chicago Law School, where he also served on The University of Chicago Law Review’s Board of Editors. Following law school, he clerked for Judge David A. Nelson of the U.S. Court of Appeals for the Sixth Circuit. Pierre-Louis served previously on several boards, including on the University of Chicago’s Alumni Board of Governors, the law school’s Visiting Committee, the Washington Area Lawyers for the Arts, and Lincoln Center Education, the educational arm of the Lincoln Center for the Performing Arts.

“Stan’s strategic vision, years of entertainment industry experience, and policy expertise make him the ideal choice to lead our industry through this period of growth and opportunity,” said Robert Altman, Chairman of the ESA Board, and Chairman and CEO of ZeniMax Media, parent company of game publisher, Bethesda Softworks. “The Board and the industry look forward to his leadership of the ESA.”

Prior to the ESA, Pierre-Louis served as Senior Vice President and Associate General Counsel for Intellectual Property (IP) at Viacom Inc., where he was responsible for managing major IP litigation, developing strategies for protecting digital content and leading other IP-related legal initiatives for brands including Nickelodeon, MTV, Paramount Pictures, and more than 130 other networks worldwide. He previously served as co-chair of the Entertainment and Media Law Group at Kaye Scholer LLP in New York City as well as Senior Vice President for Legal Affairs at the Recording Industry Association of America in Washington, DC.

“I look forward to leading the ESA and advocating for the industry with a strong voice and clear vision,” said Pierre-Louis. “The future of our industry is bright and limitless. Video games are a part of the fabric of American culture and a cornerstone of entertainment.”

The U.S. video game industry is one of the nation’s fastest-growing economic sectors and provides more than 220,000 jobs in all 50 states, and more than 520 colleges and universities in 46 states offer programs or degrees related to video games.

 

The ESA offers a wide range of services to interactive entertainment software companies, including conducting business and consumer research; providing legal and policy analysis and advocacy on First Amendment, intellectual property, and technology/e-commerce issues; managing a global content protection program; owning and operating E3 (Electronic Entertainment Expo); and representing video game industry interests before federal and state governments. For more information, visit ESA’s website or follow ESA on Twitter @theESA.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Video Game Industry Association ‘ESA’ Announces Stanley Pierre-Louis as its Next President and CEO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Evoplay stokes the flames with Belfry Bliss Hold and Win

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Evoplay, the award-winning game development studio, has launched Belfry Bliss Hold and Win, a fiery 5×3 slot that blends retro-inspired visuals with a darker twist on the fan-favourite Hold and Win mechanic.

Set against a backdrop of flames and ringing bells, the game reintroduces Evoplay’s mischievous Devil character, not as a foe, but as a Wild symbol, lighting the way to potential wins. Classic slot icons like sevens, bars and cherries return, but the real action begins when the bells drop.

Landing six or more bonus symbols triggers the Hold and Win Bonus Game, initiating three spins, where the goal is to collect 15 special symbols to win the ULTRA jackpot, offering 1,000x the bet.

Additionally, the title comes with two smaller jackpots, SUPER and MINOR, adding to the excitement and win potential.

For those eager to jump straight into the action, a Bonus Buy feature provides direct access to the Bonus Game.

With its bold design, atmospheric soundtrack and fast-paced gameplay, Belfry Bliss Hold and Win adds a distinctive edge to Evoplay’s growing Hold and Win portfolio.

Ivan Kravchuk, CEO at Evoplay, said: “Belfry Bliss Hold and Win takes the familiar charm of classic slots and turns up the heat. We’ve given it a bold, fiery personality that blends nostalgia with a darker, more playful twist.

“The Hold and Win mechanic coupled with the three jackpots takes this game to the next level, with all features designed to keep the energy high and the experience engaging.”

The post Evoplay stokes the flames with Belfry Bliss Hold and Win appeared first on European Gaming Industry News.

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NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth

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NOVOMATIC Africa has announced that it has reached a major operational milestone: the local assembly of its popular Panther FV623D and FV624D Limited Payout Machines (LPMs) is now fully underway in South Africa. This strategic development marks a critical step in the company’s commitment to regional growth, operational agility and technological excellence.

The initiative was born out of post-pandemic global supply challenges, where machine delivery lead times were significant. To address this, NOVOMATIC Africa made the strategic decision to localise certain production capabilities—shortening timelines, reducing dependency on international shipments, and contributing to the local economy and empowerment.

At the helm of the project is Mohamed Abdullah, Technical & Operations Manager, who leads a team of highly skilled, internationally trained technical professionals.

After extensive planning and cross-border collaboration, NOVOMATIC Africa equipped a dedicated assembly area within its new Midrand facility. The space was enhanced with the necessary tooling, shelving and safety systems to handle high-volume pre-assembly processes, including monitor and bill validator modules.

This ambitious three-year journey—culminating in South Africa’s first locally assembled Panther LPMs—was not only a triumph of logistics and innovation but also a testament to human expertise, resilience and visionary leadership.

To ensure full compliance and alignment with both NOVOMATIC AG (Austria) and local regulatory standards, the project included:

• Acquisition of an Electrostatic Discharge (ESD) Safety Test Machine

• Establishment of robust quality control protocols

• Integration with the NAG central database

• Development of a structured pre-assembly line for key components

• Empowering Local Talent

“Investing in people has been the most important part of this journey. Yes, we’re building machines. But more importantly, we’re building capability—equipping our team here in South Africa with the knowledge, tools, and confidence to meet global benchmarks,” said Mohamed Abdullah.

NOVOMATIC Africa’s investment in local production is more than a tactical solution—it’s a long-term strategic move aimed at strengthening the company’s footprint across the continent.

As demand continues to grow, the company remains focused on building a resilient, skilled local workforce and continuing its mission to deliver high-quality, technically advanced gaming machines for Africa’s evolving gaming landscape.

The post NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth appeared first on European Gaming Industry News.

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TaDa Gaming Releases Golden Bank 2

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TaDa Gaming has released Golden Bank 2, a sequel to the popular Golden Bank slot. With a 10,000x max win and exciting features, Golden Bank 2 engage players with its immersive gameplay and the potential for substantial payouts.

Set in a golden vault, Golden Bank 2 combines the simplicity of classic slots with the thrill of modern mechanics. With vibrant graphics and a dynamic soundtrack, the game immerses players in an exciting, high-stakes atmosphere. Players can take advantage of Unlimited Bonus Game, expanding wilds and Super Bonus Features to boost their chances of winning big.

Golden Bank 2 offers players thrilling opportunities with its Wild High Rewards, Unlimited Bonus Game and Super Bonus features. Wild symbols appear on all reels, substituting for all symbols except the Bonus and can transform into 2x, 3x or 5x multipliers, up to 625x when multiple Wilds land on the same payline. The Unlimited Bonus Game is triggered by three Bonus symbols, unlocking the Bonus Accumulation Box where prizes accumulate based on Bet x Total Multiplier. Super Bonus symbols boost the multiplier of all accumulation boxes by up to 10x. With a 10,000x max win, medium volatility and unlimited bonus gameplay, Golden Bank 2 offers thrilling rewards and big win potential.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Golden Bank 2 takes the best elements of classic slots and amplifies them with new, innovative mechanics, which offer players multiple ways to win while keeping the gameplay fresh and engaging. We’re excited to see how our clients respond to this high-reward game.”

The post TaDa Gaming Releases Golden Bank 2 appeared first on European Gaming Industry News.

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